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Target Product Profile (TPP) Optimization: Maximizing Launch Success Through Strategic Clinical Endpoints Evaluation
Brand Builder

Target Product Profile (TPP) Optimization: Maximizing Launch Success Through Strategic Clinical Endpoints Evaluation

Executive Summary Target Product Profile (TPP) optimization represents a critical early investment in pharmaceutical launch planning. By evaluating how various clinical trial outcomes influence physician prescribing decisions and market opportunity, organizations can develop

  • Dan Callahan
5 min read
ASCO 2025 Preview: Oncology Pipeline Dynamics and Healthcare Provider Priorities
Brand Builder

ASCO 2025 Preview: Oncology Pipeline Dynamics and Healthcare Provider Priorities

ADCs & Bispecifics Lead Oncologist Excitement for Emerging Cancer Therapies Healthcare Provider Sentiment Toward Emerging Cancer Therapeutics As the oncology community prepares for American Society of Clinical Oncology's annual meeting in 2025, new research

  • Prakhar Jain
  • Xiaoxiang Zhang
  • Himanshu Mittal
5 min read
How Behavioral Data Revealed Zepbound’s Momentum
Media Tracking

How Behavioral Data Revealed Zepbound’s Momentum

Market share doesn’t shift overnight, but the signals start early. HCPs signal intent through research long before they prescribe. In the obesity market, Zepbound’s rise was visible in attention metrics well

  • Robert Faria
3 min read
What 14,000+ Pharmaceutical Messages Reveal from our decade long Promotional Tracking?
Promotional Tracking

What 14,000+ Pharmaceutical Messages Reveal from our decade long Promotional Tracking?

Pharmaceutical promotional messages operate in a world of extraordinary complexity. Every word carries weight. Every phrase must navigate regulatory requirements while simultaneously inspiring healthcare professionals to act. The challenge? Crafting messages that cut

  • Akshay Kanna
    Akshay Kanna
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Sagan
    Sagan
4 min read
Oncology Pharma Manufacturer Perception Report - Q2'25
Promotional Tracking

Oncology Pharma Manufacturer Perception Report - Q2'25

Executive Summary The oncology pharmaceutical landscape in 2025 is fiercely competitive, with healthcare professionals (HCPs) placing a premium on innovation and patient-centricity. ZoomRx surveyed 50 US-based oncologists and hem-oncologists to evaluate perceptions of

  • Varsha Sundaram
    Varsha Sundaram
4 min read
Immunology Pharma Manufacturer Perception Report - Q2'25
Promotional Tracking

Immunology Pharma Manufacturer Perception Report - Q2'25

Executive Summary In the ever-evolving pharmaceutical industry, the perception of healthcare professionals (HCPs) can make or break a company's success. Understanding what HCPs value and how they perceive different pharma manufacturers is essential

  • Varsha Sundaram
    Varsha Sundaram
5 min read
Beyond Vanity Metrics: How Traditional Digital Performance Metrics are Misleading Pharma Marketers
Media Tracking

Beyond Vanity Metrics: How Traditional Digital Performance Metrics are Misleading Pharma Marketers

If you're only tracking owned properties, you're missing 90% of the story and the critical insights shaping HCP treatment decisions. Comprehensive behavioral intelligence fills this gap, empowering pharmaceutical marketers to make confident, evidence-based

  • Robert Faria
3 min read
Research Insights for Effective Creative Concepts
Brand Builder

Research Insights for Effective Creative Concepts

Executive Summary Compelling creative concepts are essential for successful unbranded disease state education and branded promotional campaigns. Creative concepts define the visual identity and emotional core of how a campaign connects with its

  • Dan Callahan
4 min read
Cracking Pharma’s AI Code: How ZoomRx Breaks Down Data, Talent, and Strategy Barriers
ZoomRx

Cracking Pharma’s AI Code: How ZoomRx Breaks Down Data, Talent, and Strategy Barriers

Artificial intelligence (AI) is reshaping drug development, promising to accelerate timelines and uncover new therapeutic opportunities. However, as highlighted in the recent Wall Street Journal article “Pharma Companies Turn to AI to Speed

  • ZoomRx
    ZoomRx
5 min read
The Vaccine-Autism Debate: What Doctors Really Think
ZoomRx

The Vaccine-Autism Debate: What Doctors Really Think

The Battle Behind the Exam Room Door For years, the debate over vaccines and autism has raged in the public square, fueled by viral misinformation, political polarization, and persistent parental anxiety. But what

  • ZoomRx
    ZoomRx
5 min read
AAN 2025: Navigating the Future of Neurological Care
HCP Community

AAN 2025: Navigating the Future of Neurological Care

Balancing Innovation with Practical Realities in an Evolving Treatment Landscape Executive Summary The AAN 2025 conference showcased advancements in neurological care, including new therapies and clinical strategies. While these developments offer potential, their

  • Swetha Periyakaruppan
    Swetha Periyakaruppan
6 min read
False Impressions: How Pharma Brands Are Misled by Digital Reach Metrics
Media Tracking

False Impressions: How Pharma Brands Are Misled by Digital Reach Metrics

New data reveals the scale of waste in digital media spend, but a new kind of tool is helping pharma brands cut through the noise and plan with precision. TL;DR: What You

  • Robert Faria
5 min read
Competitive Landscape Research: Future-Scaping for Launch Excellence
Brand Builder

Competitive Landscape Research: Future-Scaping for Launch Excellence

Executive Summary Anticipating future competitive dynamics is essential for pharmaceutical brand launch. Forward-looking competitive analysis enables organizations to shape clinical development strategies, refine positioning approaches, and optimize resource allocation well before market entry.

  • Dan Callahan
4 min read
Revolutionizing Patient Journey in Healthcare: Real Conversations Driving Personalized Support
HCP-Pt

Revolutionizing Patient Journey in Healthcare: Real Conversations Driving Personalized Support

"I'm scared, doctor. Will this new treatment really work for me?" This poignant question, captured in a clinical conversation, encapsulates the deeply personal nature of every patient's healthcare journey. In an era of

  • ZoomRx
    ZoomRx
5 min read
Unveiling the Mindshare Battle in Psychiatric Drugs
Promotional Tracking

Unveiling the Mindshare Battle in Psychiatric Drugs

What drives Psychiatrists’ Awareness and Excitement in a space with multiple alternatives? Executive Summary The psychiatric drug market is fiercely competitive, with healthcare professionals (HCPs) navigating a crowded landscape of approved and pipeline

  • Varsha Sundaram
    Varsha Sundaram
  • Neen Anna Alexander
6 min read
Advancing the Fight Against NSCLC: Key Highlights from AACR 2025
Ferma Congress

Advancing the Fight Against NSCLC: Key Highlights from AACR 2025

The AACR Annual Meeting 2025 is set to unveil groundbreaking advancements in the fight against non-small cell lung cancer (NSCLC). This year’s conference will spotlight emerging therapies, novel biomarkers, and cutting-edge research

  • Aniruddha Phukan
    Aniruddha Phukan
4 min read
Breaking New Ground in Breast Cancer Research: Key Highlights from AACR 2025
Ferma Congress

Breaking New Ground in Breast Cancer Research: Key Highlights from AACR 2025

As the global oncology community prepares for the American Association for Cancer Research (AACR) Annual Meeting 2025 with the abstract release this week, the spotlight is on groundbreaking advancements in breast cancer research.

  • Aniruddha Phukan
    Aniruddha Phukan
4 min read
Bridging the Gap: Aligning HCP and Patient Lexicons for More Effective Communication
HCP-Pt

Bridging the Gap: Aligning HCP and Patient Lexicons for More Effective Communication

"Doctor, can you explain that again? I'm not sure I understand all those medical terms." This common refrain in exam rooms across the country highlights a critical challenge in healthcare communication: the gap

  • ZoomRx
    ZoomRx
5 min read
Bridging Insights to Action: How Effective Workshops Drive Research ROI for Pharmaceutical Teams
Brand Builder

Bridging Insights to Action: How Effective Workshops Drive Research ROI for Pharmaceutical Teams

Executive Summary In today's budget-constrained pharmaceutical landscape, converting research insights into strategic action remains a critical challenge for market research and brand teams. This white paper examines how structured workshops bridge the gap

  • Dan Callahan
9 min read
Evaluating Messaging Benchmarks Across Key Therapeutic Areas: Oncology, Rare Disease, and Immunology
Promotional Tracking

Evaluating Messaging Benchmarks Across Key Therapeutic Areas: Oncology, Rare Disease, and Immunology

Following our prior analysis of overarching trends in healthcare professional (HCP) message recall and effectiveness across the pharmaceutical market, we’ve now explored three key therapeutic areas in greater depth: Oncology, Rare Disease,

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Neeharika Nori
    Neeharika Nori
  • Anna Chubaeva
10 min read
Breaking the Chains: How AI is Revolutionizing Pharmaceutical Market Research Forever
ZoomRx

Breaking the Chains: How AI is Revolutionizing Pharmaceutical Market Research Forever

Gone are the days when pharmaceutical companies had to choose between deep insights or broad sample sizes. The age-old trade-off that has handcuffed market researchers for decades is finally crumbling, thanks to advancements

  • ZoomRx
    ZoomRx
5 min read
The Synthetic Mirage: Why AI-Generated Data Falls Short in Life Sciences Market Research
ZoomRx

The Synthetic Mirage: Why AI-Generated Data Falls Short in Life Sciences Market Research

Imagine a world where market research is conducted without ever speaking to a real person. Sounds efficient, right? But what if this efficiency comes at the cost of accuracy and insight? The life

  • ZoomRx
    ZoomRx
7 min read
Pharma's Crystal Ball: How Real Doctor-Patient Chats Are Reshaping Market Dominance
HCP-Pt

Pharma's Crystal Ball: How Real Doctor-Patient Chats Are Reshaping Market Dominance

Imagine having a front-row seat to every doctor-patient interaction, hearing the unfiltered conversations that shape treatment decisions and market trends. This is now a reality, thanks to innovative tools like ZoomRx's doctor patient

  • ZoomRx
    ZoomRx
5 min read
Segmentation Insights: Optimizing Launch Through HCP and Patient Personas
Brand Builder

Segmentation Insights: Optimizing Launch Through HCP and Patient Personas

Executive Summary Strategic audience segmentation is critical for pharmaceutical brand launch success. By identifying and profiling distinct healthcare provider (HCP) and patient personas, organizations can develop targeted promotional strategies that drive brand adoption

  • Dan Callahan
5 min read
The Unveiling: A Pharma Marketer's Journey into the Doctor-Patient Black Box
HCP-Pt

The Unveiling: A Pharma Marketer's Journey into the Doctor-Patient Black Box

Sarah leaned back in her chair, rubbing her temples. As the marketing director for a mid-sized pharmaceutical company, she had hit a wall. Their new diabetes medication wasn't gaining the traction they had

  • ZoomRx
    ZoomRx
5 min read

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