Promotional Tracking Five Key Unmet Needs in Lupus Treatment For decades, the standard of care in Systemic Lupus Erythematosus (SLE) has involved a difficult trade-off between managing the complex disease and mitigating the significant burden of treatment. Current therapies leave physicians and
Ferma Congress ASH 2025 Abstracts are out! | Ferma Congress Analysis The 67th American Society of Hematology (ASH) Annual Meeting is happening in Orlando, Florida from December 6-9, 2025. Over 7,400 world-class oral presentations, poster sessions, educational programs, and scientific workshops will take
Media Tracking Metabolic Leaders and Specialty Drugs Drive Pharma’s Banner Ads in Q3 2025 Eli Lilly’s GLP-1 Push and Specialty Drugs Reshape the Pharma Digital Ad Battleground Digital advertising continues to play a defining role in shaping pharmaceutical brand visibility - and in Q3 2025, a
ZoomRx Standing Beside Watsi: Stories of Hope Made Possible by Our Community Sometimes, the most powerful stories aren’t loud. They’re quiet. A few dollars redirected. A few moments of empathy. A small choice that changes a life. At ZoomRx, we’ve always believed
News Enhertu, Keytruda promos put AZ, Merck at the front of the oncology HCP marketing pack: report This article originally appeared in Fierce Pharma Aug 14, 2025 An analysis of how cancer drugmakers interact with oncologists found, perhaps unsurprisingly, that those interactions are dominated by therapies boasting a broad reach
Promotional Tracking Measuring Pharma SalesForce Effectiveness - The Allure and Risk of Single Number Approach Navigating the Nuances of SalesForce Effectiveness: A Deeper Dive Beyond the Composite Scores Pharmaceutical sales rep conversations are dynamic. Accurately evaluating and optimizing the sales force effectiveness (SFE) / promotional effectiveness (PET) is paramount
Media Tracking Biologics Dominate, But Don’t Win: Surprising Trends in the PsO Treatments that are Catching HCP’s Attention Download the Full Report ZoomRx Digital Tracker - Case Study - PsO H1 2025.pdf 1 MB download-circle Plaque Psoriasis (PsO) is one of the most competitive immunoinflammatory markets, with treatments across biologic,
Promotional Tracking Conversational Patient Chart Audits moderated by AI unlocks Higher Insight Density Treatment plan of a patient in second line DLBCL Your browser does not support the audio element. Logistics and Insurance were barriers to Rx Your browser does not support the audio element. Availability
Media Tracking mCRPC Brands Fight for HCP Attention in a Rapidly Evolving Treatment Landscape Download the Full Report ZoomRx Digital Tracker - CRPC - Report.pdf 1 MB download-circle Executive Summary Healthcare professionals (HCPs) managing metastatic castration-resistant prostate cancer (mCRPC) are navigating an expanding array of early-line
Promotional Tracking 100+ Neuro Brands Race for the Elusive Neurologists’ Mindshare What drives Neurologists’ mindshare in a space with multiple alternatives? Executive Summary The neurology therapeutic landscape is one of the most intensely competitive, creating a significant challenge for pharmaceutical marketers fighting for neurologists’
Brand Builder Strategic Insights for Unbranded Disease Education Campaigns Executive Summary For market researchers supporting pre-launch pharmaceutical brands, unbranded disease state education (DSE) campaigns represent a critical opportunity to shape the future market landscape. By raising disease awareness, educating healthcare providers (HCPs)
Promotional Tracking Pharmaceutical Message Optimization Pharmaceutical brands face unprecedented challenges in communicating effectively with healthcare professionals (HCPs). The proliferation of channels, increasing time constraints on physicians, and the sheer volume of scientific information create a perfect storm where
Promotional Tracking The Strategic Imperative of Message Benchmarking In today's complex healthcare landscape, pharmaceutical companies can no longer rely on intuition alone to guide their communication strategies. 💡Message benchmarking provides the essential foundation for evidence-based decision making, transforming promotional message development
Promotional Tracking What makes Messages Effective? The Power of Precision in Healthcare Language Words matter. Numbers matter. In healthcare communications, they both matter profoundly. The specific language & data presentation choices in pharmaceutical messaging can dramatically alter comprehension, retention, and
Promotional Tracking The Science of HCP Decision-Making HCPs operate in environments characterized by information abundance and time scarcity. This reality fundamentally shapes how they process communications. Contrary to the traditional view of clinical decision-making as a purely rational process, substantial
Promotional Tracking From Art to Science: Evolve Your Message Development & Refinement using AI & Real-world Benchmarks Traditionally, pharmaceutical message development has been treated largely as an art form—relying on creative intuition, subjective judgment solely relying on heuristics, and delayed market testing. While creativity remains essential, message optimization needs
Promotional Tracking Eight scientific principles to move the needle on HCP messaging Crafting effective pharmaceutical promotional messages can feel like a three-dimensional jigsaw puzzle. Numerous elements impact message efficacy, from reading level to message length, semantic structure to thematic impact. This is true both for
Promotional Tracking The Future of Healthcare Communications is here As we look forward for healthcare communications, we stand at an inflection point. The fundamental principles of effective messaging—behavioral science foundations, quantitative measurement, linguistic optimization, and systematic refinement—remain constant. However, the
ZoomRx ASCO25 Survey ASCO25 Oncologists’ Perspective: Not a “lame-duck” conference! Immediate practice-changing developments recognized, along with a promise of major transformations in the longer term The American Society of Clinical Oncology's 2025 Annual Meeting defied industry expectations, delivering meaningful clinical advances that have the potential to change oncology practice. Despite some industry analysts describing #ASCO25 as lacking in
Brand Builder Core Visual Aid Research Drives Brand Optimization Executive Summary Successful pharmaceutical brands require more than just compelling messaging and creative concepts - they demand effective sales execution. The core visual aid (CVA) and its delivery serve as the primary vehicles
Sagan ZoomRx Launches 'Sagan' – An AI-Powered Platform Revolutionizing Pharma Market Research Published on EIN Presswire Sagan combines AI and real human voices through natural conversation to deliver market research insights with unprecedented speed and scale. "Sagan is ending the compromise between qualitative depth and
Brand Builder Target Product Profile (TPP) Optimization: Maximizing Launch Success Through Strategic Clinical Endpoints Evaluation Executive Summary Target Product Profile (TPP) optimization represents a critical early investment in pharmaceutical launch planning. By evaluating how various clinical trial outcomes influence physician prescribing decisions and market opportunity, organizations can develop
Brand Builder ASCO 2025 Preview: Oncology Pipeline Dynamics and Healthcare Provider Priorities ADCs & Bispecifics Lead Oncologist Excitement for Emerging Cancer Therapies Healthcare Provider Sentiment Toward Emerging Cancer Therapeutics As the oncology community prepares for American Society of Clinical Oncology's annual meeting in 2025, new research
Media Tracking How Behavioral Data Revealed Zepbound’s Momentum Market share doesn’t shift overnight, but the signals start early. HCPs signal intent through research long before they prescribe. In the obesity market, Zepbound’s rise was visible in attention metrics well
Promotional Tracking What 14,000+ Pharmaceutical Messages Reveal from our decade long Promotional Tracking? Pharmaceutical promotional messages operate in a world of extraordinary complexity. Every word carries weight. Every phrase must navigate regulatory requirements while simultaneously inspiring healthcare professionals to act. The challenge? Crafting messages that cut
