Promotional Tracking Immunology Pharma Manufacturer Perception Report - Q2'25 Executive Summary In the ever-evolving pharmaceutical industry, the perception of healthcare professionals (HCPs) can make or break a company's success. Understanding what HCPs value and how they perceive different pharma manufacturers is essential
Media Tracking Beyond Vanity Metrics: How Traditional Digital Performance Metrics are Misleading Pharma Marketers If you're only tracking owned properties, you're missing 90% of the story and the critical insights shaping HCP treatment decisions. Comprehensive behavioral intelligence fills this gap, empowering pharmaceutical marketers to make confident, evidence-based
Brand Builder Research Insights for Effective Creative Concepts Executive Summary Compelling creative concepts are essential for successful unbranded disease state education and branded promotional campaigns. Creative concepts define the visual identity and emotional core of how a campaign connects with its
ZoomRx Cracking Pharma’s AI Code: How ZoomRx Breaks Down Data, Talent, and Strategy Barriers Artificial intelligence (AI) is reshaping drug development, promising to accelerate timelines and uncover new therapeutic opportunities. However, as highlighted in the recent Wall Street Journal article “Pharma Companies Turn to AI to Speed
ZoomRx The Vaccine-Autism Debate: What Doctors Really Think The Battle Behind the Exam Room Door For years, the debate over vaccines and autism has raged in the public square, fueled by viral misinformation, political polarization, and persistent parental anxiety. But what
HCP-Pt Pharma's Blind Spot: The Alarming Disconnect Between How Doctors Explain Side Effects and What Patients Actually Hear Sarah sat nervously in the examination room as her rheumatologist explained her new biologic medication. "This treatment is highly effective," the doctor said confidently, "but I should mention it may cause some side
HCP Community AAN 2025: Navigating the Future of Neurological Care Balancing Innovation with Practical Realities in an Evolving Treatment Landscape Executive Summary The AAN 2025 conference showcased advancements in neurological care, including new therapies and clinical strategies. While these developments offer potential, their
Media Tracking False Impressions: How Pharma Brands Are Misled by Digital Reach Metrics New data reveals the scale of waste in digital media spend, but a new kind of tool is helping pharma brands cut through the noise and plan with precision. TL;DR: What You
Brand Builder Competitive Landscape Research: Future-Scaping for Launch Excellence Executive Summary Anticipating future competitive dynamics is essential for pharmaceutical brand launch. Forward-looking competitive analysis enables organizations to shape clinical development strategies, refine positioning approaches, and optimize resource allocation well before market entry.
HCP-Pt Revolutionizing Patient Journey in Healthcare: Real Conversations Driving Personalized Support "I'm scared, doctor. Will this new treatment really work for me?" This poignant question, captured in a clinical conversation, encapsulates the deeply personal nature of every patient's healthcare journey. In an era of
Promotional Tracking Unveiling the Mindshare Battle in Psychiatric Drugs What drives Psychiatrists’ Awareness and Excitement in a space with multiple alternatives? Executive Summary The psychiatric drug market is fiercely competitive, with healthcare professionals (HCPs) navigating a crowded landscape of approved and pipeline
Ferma Congress Advancing the Fight Against NSCLC: Key Highlights from AACR 2025 The AACR Annual Meeting 2025 is set to unveil groundbreaking advancements in the fight against non-small cell lung cancer (NSCLC). This year’s conference will spotlight emerging therapies, novel biomarkers, and cutting-edge research
Ferma Congress Breaking New Ground in Breast Cancer Research: Key Highlights from AACR 2025 As the global oncology community prepares for the American Association for Cancer Research (AACR) Annual Meeting 2025 with the abstract release this week, the spotlight is on groundbreaking advancements in breast cancer research.
HCP-Pt Bridging the Gap: Aligning HCP and Patient Lexicons for More Effective Communication "Doctor, can you explain that again? I'm not sure I understand all those medical terms." This common refrain in exam rooms across the country highlights a critical challenge in healthcare communication: the gap
Brand Builder Bridging Insights to Action: How Effective Workshops Drive Research ROI for Pharmaceutical Teams Executive Summary In today's budget-constrained pharmaceutical landscape, converting research insights into strategic action remains a critical challenge for market research and brand teams. This white paper examines how structured workshops bridge the gap
Promotional Tracking Evaluating Messaging Benchmarks Across Key Therapeutic Areas: Oncology, Rare Disease, and Immunology Following our prior analysis of overarching trends in healthcare professional (HCP) message recall and effectiveness across the pharmaceutical market, we’ve now explored three key therapeutic areas in greater depth: Oncology, Rare Disease,
ZoomRx Breaking the Chains: How AI is Revolutionizing Pharmaceutical Market Research Forever Gone are the days when pharmaceutical companies had to choose between deep insights or broad sample sizes. The age-old trade-off that has handcuffed market researchers for decades is finally crumbling, thanks to advancements
ZoomRx The Synthetic Mirage: Why AI-Generated Data Falls Short in Life Sciences Market Research Imagine a world where market research is conducted without ever speaking to a real person. Sounds efficient, right? But what if this efficiency comes at the cost of accuracy and insight? The life
HCP-Pt Pharma's Crystal Ball: How Real Doctor-Patient Chats Are Reshaping Market Dominance Imagine having a front-row seat to every doctor-patient interaction, hearing the unfiltered conversations that shape treatment decisions and market trends. This is now a reality, thanks to innovative tools like ZoomRx's doctor patient
Brand Builder Segmentation Insights: Optimizing Launch Through HCP and Patient Personas Executive Summary Strategic audience segmentation is critical for pharmaceutical brand launch success. By identifying and profiling distinct healthcare provider (HCP) and patient personas, organizations can develop targeted promotional strategies that drive brand adoption
HCP-Pt The Unveiling: A Pharma Marketer's Journey into the Doctor-Patient Black Box Sarah leaned back in her chair, rubbing her temples. As the marketing director for a mid-sized pharmaceutical company, she had hit a wall. Their new diabetes medication wasn't gaining the traction they had
HCP-Pt ZoomRx Thought Leadership - Agile Conversation Insights Drive Promotional Tactics Insights to Action: Creating a Dynamic Feedback Loop Between Clinical Conversations and Promotional Tactics In today's rapidly evolving pharmaceutical landscape, marketers face a significant challenge: they lack real-time visibility into clinical conversations between
Promotional Tracking Pharma Messaging Benchmarks: Optimize Recall, Effectiveness & HCP Engagement Launching a pharmaceutical brand is a high stakes endeavor, and ensuring that sales reps deliver the right messages at the right time is critical to success. However, navigating the complexity of pharmaceutical brand
HCP-Pt Decoding Patient Conversations: How Clinical Recording Research Helps Navigate Communication For New Targeted Therapies for Myasthenia Gravis Evolving Treatment Decisions in gMG Generalized Myasthenia Gravis (gMG) is a rare autoimmune neuromuscular disorder that presents healthcare professionals (HCPs) and patients with new treatment pathways. The management of gMG requires careful consideration
Brand Builder Global Qualitative Research: ZoomRx Solutions for Common Pitfalls Executive Summary Conducting qualitative research on a global scale presents unique challenges that can compromise the quality of insights if not properly addressed. This white paper examines six common pitfalls in global qualitative
