Pharma Marketers' Point of View: The Evolution of the Pharma Promotional Landscape
New therapies. New techniques. New modes of communication. With rapid advancements in both healthcare and digital communications, pharmaceutical marketers face ever-steeper challenges in capturing the attention of healthcare professionals (HCPs). Even as the
Physicians' View of the Industry Giants: Ranking the Top Pharma Companies
The pharmaceutical industry is constantly evolving, and the perceptions of healthcare professionals (HCPs) play a critical role in shaping the public's trust and acceptance of drugs.To understand how physicians perceive the top
In-Person vs Virtual Medical Sales Visits: A Comprehensive Comparison
In the medical industry, sales representatives play a crucial role in introducing new products and services to healthcare providers and facilities. Traditionally, these sales visits have been conducted in person, with reps visiting
Being Heard During Treatment Decisions: Quantifying HCP-Patient Conversation Dynamics
To understand the dynamics of HCP-patient communication, ZoomRx conducted an audit of 381 clinical conversations during which a treatment decision was made. These conversations covered a variety of therapeutic areas, including Central Nervous
The Future of Customer Engagement: Digital Pharma Innovation Week 2022
As the communication preferences of healthcare providers continue to evolve, life sciences organizations have invested heavily to explore innovative means for connecting, engaging, and partnering with their key customers. The annual Digital Pharma
PERxCEPT: Omnichannel Intelligence Reimagined
PERxCEPT enables you to see exactly what your customers see online, providing unprecedented views into the performance of your competitors’ digital tactics vs that of your own. Take your omnichannel intelligence to the next level with this next-generation tool.
ZoomRx Roundtable: Identifying key challenges in Omnichannel Engagement
The best path to optimizing your omnichannel customer engagement strategy begins with identifying common roadblocks facing teams in life sciences. Industry experts at ZoomRx identify the key challenges and discuss how to chart a course toward successful omnichannel engagement.
Optimize Your Digital Strategy with Enhanced Competitive Insights
The stakes for digital marketing strategies in pharmaceutical markets have never been higher, but too often pharma marketers are left in the dark. PERxCEPT helps pharma marketers get a deeper understanding of both their customers and competitors, enabling them to spend smarter.
Dispelling Common Myths in Omnichannel Customer Engagement
The COVID-19 pandemic has proven that an omnichannel customer engagement strategy is essential. However, determining what “good” omnichannel engagement looks like in the rapidly changing healthcare landscape is no small task. Complicating matters
After Q4 Earnings Calls: Comparing Industry Outlook and Physician Perspectives
During Q4 earnings calls, biopharmaceutical companies reflected on the cumulative impact of the COVID-19 pandemic. An assessment of US-based physician sentiment (n=62) provides a useful ‘on-the-ground’ perspective to further examine these issues.
Understanding the role of PSA In Prostate Cancer Oncologist-Patient Dialogue
The prostate-specific antigen (PSA) score has become a critical post-diagnosis tool for oncologists as they discuss prostate cancer disease state with their patients along with their families and caregivers.Oncologist-patient relationships are based