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Ty Harkness

Ty Harkness

10 posts •
The Current State of Sales Rep Promotion: Key Trends in a Post-COVID-19 World
Customer Engagement

The Current State of Sales Rep Promotion: Key Trends in a Post-COVID-19 World

A deep dive into >32,000 in-person and virtual sales rep interactions to examine the impact of the COVID-19 pandemic and uncover key trends in sales rep promotion.

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
2 min read
ZoomRx Roundtable: Finding Success in Omnichannel Engagement
Customer Engagement

ZoomRx Roundtable: Finding Success in Omnichannel Engagement

Senior leaders at ZoomRx examine how organizations can make adjustments to their customer strategies and define a path forward for a more cohesive and impactful model of omnichannel engagement.

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
1 min read
PERxCEPT: Omnichannel Intelligence Reimagined
Customer Engagement

PERxCEPT: Omnichannel Intelligence Reimagined

PERxCEPT enables you to see exactly what your customers see online, providing unprecedented views into the performance of your competitors’ digital tactics vs that of your own. Take your omnichannel intelligence to the next level with this next-generation tool.

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
4 min read
ZoomRx Roundtable: Identifying key challenges in Omnichannel Engagement
Customer Engagement

ZoomRx Roundtable: Identifying key challenges in Omnichannel Engagement

The best path to optimizing your omnichannel customer engagement strategy begins with identifying common roadblocks facing teams in life sciences. Industry experts at ZoomRx identify the key challenges and discuss how to chart a course toward successful omnichannel engagement.

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
2 min read
Optimize Your Digital Strategy with Enhanced Competitive Insights
Customer Engagement

Optimize Your Digital Strategy with Enhanced Competitive Insights

The stakes for digital marketing strategies in pharmaceutical markets have never been higher, but too often pharma marketers are left in the dark. PERxCEPT helps pharma marketers get a deeper understanding of both their customers and competitors, enabling them to spend smarter.

  • Ty Harkness
    Ty Harkness
  • Andrew Yukawa
    Andrew Yukawa
4 min read
Dispelling Common Myths in Omnichannel Customer Engagement
Customer Engagement

Dispelling Common Myths in Omnichannel Customer Engagement

The COVID-19 pandemic has proven that an omnichannel customer engagement strategy is essential. However, determining what “good” omnichannel engagement looks like in the rapidly changing healthcare landscape is no small task. Complicating matters

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
  • Vidith Huot
    Vidith Huot
2 min read
Returning to In-Person Promotion: Physician Expectations for Sales Rep Vaccination
Customer Engagement

Returning to In-Person Promotion: Physician Expectations for Sales Rep Vaccination

As the COVID-19 vaccine rollout continues in the United States, sales teams across the pharmaceutical industry are considering how and when to increase the volume of in-person promotion.

  • Ty Harkness
    Ty Harkness
  • Karni Medh
    Karni Medh
  • Yashaswi Jajodia
5 min read
COVID-19 Impact: The Future of In-person and Omni-channel Promotion
Covid-19

COVID-19 Impact: The Future of In-person and Omni-channel Promotion

The COVID-19 pandemic led to significant changes in the way pharma engaged with healthcare practitioners (HCPs). To better understand these trends, ZoomRx analyzed over 20,000 sales rep interactions during the COVID-19 pandemic,

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
2 min read
The Benefits of Video-Conferences over Phone Calls for Oncology Sales Interactions
Customer Engagement

The Benefits of Video-Conferences over Phone Calls for Oncology Sales Interactions

During the COVID-19 pandemic, video conferences have proven to drive much better results compared to phone calls for oncology sales interactions.

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Ty Harkness
    Ty Harkness
  • Vidhya Hariharan
    Vidhya Hariharan
3 min read
Meeting Physician Demand for High Quality Virtual Interactions
Customer Engagement

Meeting Physician Demand for High Quality Virtual Interactions

Pharmaceutical manufacturers and physicians have a mutual interest in virtual interactions, indicating a long-term shift in current models of engagement.

  • Ty Harkness
    Ty Harkness
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
3 min read

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