Optimize Your Digital Strategy with Enhanced Competitive Insights The stakes for digital marketing in the pharmaceutical industry have never been higher, but too often pharma marketers are left in the dark.With digital marketing budgets across the pharmaceutical industry rapidly surging
Customer Engagement Returning to In-Person Promotion: Physician Expectations for Sales Rep Vaccination As the COVID-19 vaccine rollout continues in the United States, sales teams across the pharmaceutical industry are considering how and when to increase the volume of in-person promotion.
Customer Engagement The Benefits of Video-Conferences over Phone Calls for Oncology Sales Interactions During the COVID-19 pandemic, video conferences have proven to drive much better results compared to phone calls for oncology sales interactions.
Customer Engagement Meeting Physician Demand for High Quality Virtual Interactions Pharmaceutical manufacturers and physicians have a mutual interest in virtual interactions, indicating a long-term shift in current models of engagement.
