HCP-Pt ZoomRx Thought Leadership - Agile Conversation Insights Drive Promotional Tactics Insights to Action: Creating a Dynamic Feedback Loop Between Clinical Conversations and Promotional Tactics In today's rapidly evolving pharmaceutical landscape, marketers face a significant challenge: they lack real-time visibility into clinical conversations between
HCP-Pt Decoding Patient Conversations: How Clinical Recording Research Helps Navigate Communication For New Targeted Therapies for Myasthenia Gravis Evolving Treatment Decisions in gMG Generalized Myasthenia Gravis (gMG) is a rare autoimmune neuromuscular disorder that presents healthcare professionals (HCPs) and patients with new treatment pathways. The management of gMG requires careful consideration
HCP-Pt HIV Awareness Month: Real HCP-Patient Conversations Driving Change December is HIV Awareness Month; a good opportunity to reflect on the challenges faced by those living with the condition as they navigate strategies for HIV prevention and treatment. Significant medical advancements have
HCP-Pt Generative Dialogues: AI Applications in Qualitative Market Research Exploring Generative Clinical Examples from Closed LLMs Trained on Real-World Data The Power of Real ZoomRx’s doctor patient dialogue research helps pharma brands understand patient journeys, preferences, and prescribing habits at the
HCP-Pt A Reading Grade Level Analysis of Language within Real-World HCP-Patient Conversations Measuring the understandability of the language that's being used in real-world clinical discussions. The average healthcare provider speaks at twice the reading grade level as their patients do. Are the most impactful moments
HCP-Pt The Promise of Precision Medicine: Gene Therapies Bringing Hope to Rare Disease Management HCP-Patient Conversations on Gene Therapies for rare diseases Rare Diseases have long been characterized by large unmet needs for patients and healthcare providers alike, often with a lack of resources and a lack
HCP-Pt Comparing Point-Of-Care Share-Of-Voice with Marketing Share of Voice Pull vs Push: Quantifying the Impact of Marketing Campaigns on Treatment Conversations Pharmaceutical marketing is resource-heavy and it has been notoriously difficult to measure the effectiveness of various initiatives. New prescriptions are the
HCP-Pt HCP-Patient Conversations: Real-World Narratives Shaping Post-Launch Brand Strategies Shaping a Patient Centric Launch Strategy Launching pharma brands today is high stakes, often with a great deal of uncertainty on the success of their initial roll-out. Expectations are high for a seamless
HCP-Pt RSV Vaccine - Clinical Discussions HCP-Patient Conversations: Real World Examples of RSV Vaccine Discussions During Clinical Appointments Respiratory Syncytial Virus (RSV) is a pressing concern between HCPs and patients, particularly as winter approaches, intensifying the need for effective
HCP-Pt Demo Video: Ferma Search for HCP-Patient Conversations Ferma-Powered Search is a game changer in harnessing patient-centric insights for strategic brand planning. This innovative search tool leverages the power of natural language processing through our Ferma healthcare AI algorithm to revolutionize
HCP-Pt Transforming Patient Experiences: Unveiling Insights from Real-World COPD and Asthma Appointments for Better Treatment Decisions HCP-Pt Conversations for situational understanding ZoomRx has used audio from unscripted, real-world clinical appointments to compare the patient experiences between COPD and Asthma. Biologic treatments are not yet available for COPD patients but
HCP-Pt What does it sound like when an HIV patient is deciding between treatments? CONVERSATION SPOTLIGHT * This HIV patient doctor conversation revealed that patients are proactive about their care, seeking informed discussions and trusting their physician's recommendations. * While the patient was intrigued by TV ads for Cabenuva,
HCP-Pt Improving Patient Centricity and Data-Driven Decision Making with Ferma Search for HCP-Patient Conversations We are excited to announce a groundbreaking addition to Zoomrx's HCP-Pt Research offering: Ferma Search. This innovative search tool leverages the power of natural language processing via our Ferma healthcare AI algorithm to
Customer Engagement Being Heard During Treatment Decisions: Quantifying HCP-Patient Conversation Dynamics To understand the dynamics of HCP-patient communication, ZoomRx conducted an audit of 381 clinical conversations during which a treatment decision was made. These conversations covered a variety of therapeutic areas, including Central Nervous
Customer Engagement Uncovering the True Impact of a Black Box Warning ZoomRx’s HCP-Patient dialogue research helped brands understand how HCPs were messaging the safety profile of their JAK product based on clinical data. Access the insights in this case study.
Oncology Understanding the role of PSA In Prostate Cancer Oncologist-Patient Dialogue The prostate-specific antigen (PSA) score has become a critical post-diagnosis tool for oncologists as they discuss prostate cancer disease state with their patients along with their families and caregivers. Oncologist-patient relationships are based
Customer Engagement Exploring Factors Influencing Individualized Treatment: Breast Cancer Oncologists often develop individualized treatment plans to ensure patients are receiving care tailored to their situation. Here are factors influencing their decisions.
Customer Engagement A New Approach for Healthcare Dialogue Research Often, traditional research doesn't answer all questions pertaining to clinical treatment decisions. Here's ZoomRx's new approach to address such questions.
Customer Engagement How MDs are discussing migraine treatment options with patients Since 2018, the migraine treatment landscape has changed dramatically, with two new approvals in the month of February alone (Vyepti, Nurtec ODT). In light of these developments, we were curious about how migraine
