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Oncology

A collection of 31 posts

Oncology Promotion in 2023 [Webinar]
Oncology

Oncology Promotion in 2023 [Webinar]

Sign up to listen to industry experts speak about the 4 success strategies for oncology promotion .site-header-content h2 { color: white; } form { width: 100%; } label { text-align: left; color: #738a94; font-size: 15px; font-family: Poppins, sans-serif;

  • Sara Farina
    Sara Farina
  • Dave Johnson
2 min read
The 2023 Oncology Promotion Playbook
Oncology

The 2023 Oncology Promotion Playbook

As oncologists get busier and less available, how do life sciences organizations optimize oncologist attention and create impactful omnichannel messages? How do companies better understand and use digital influencers to enhance their messaging?

  • Sara Farina
    Sara Farina
  • Dave Johnson
2 min read
Oncology

Oncology Commercial Leadership: Top 5 Pharma Manufacturers

Success strategies of the leading oncology manufacturer repsMany factors contribute to the success of any oncology therapy, beginning with efficacy. Yet, widespread uptake relies on physician prescribing power—and oncologists’ willingness to wield

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Karni Medh
    Karni Medh
  • Vidhya Hariharan
    Vidhya Hariharan
4 min read
Oncology

Top 10 Pharma Websites Where Oncologists Spend Time

The digital landscape is incredibly diverse and saturated. In order to effectively reach your target customers and have a meaningful impact, you need to understand your customer preferences. Our omnichannel intelligence tool, PERxCEPT,

  • Karni Medh
    Karni Medh
3 min read
ASH'22: Showcasing cutting-edge approaches for treating Acute Myeloid Leukemia
Conferences

ASH'22: Showcasing cutting-edge approaches for treating Acute Myeloid Leukemia

Abstracts for the American Society of Hematology’s (ASH) 64th Annual Meeting were released on November 3rd, in anticipation of opening remarks beginning in New Orleans on December 10. As the healthcare world

  • Shefali Shivhare
    Shefali Shivhare
  • Sneha Ayyamolia
    Sneha Ayyamolia
  • Vivek
5 min read
Novel approaches for treating Multiple Myeloma will be featured in ASH 2022
Conferences

Novel approaches for treating Multiple Myeloma will be featured in ASH 2022

Abstracts for the American Society of Hematology’s (ASH) 64th Annual Meeting were released on November 3rd, in anticipation of opening remarks beginning in New Orleans on December 10. As the healthcare world

  • Shefali Shivhare
    Shefali Shivhare
  • Sneha Ayyamolia
    Sneha Ayyamolia
4 min read
Oncology

The Three Keys to Memorable Oncology Promotional Messaging

Today’s oncologists are besieged with information. A steady stream of emails, texts, and other electronic notifications compete with an avalanche of scientific papers and journals demanding to be read—all wedged between

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Vidhya Hariharan
    Vidhya Hariharan
2 min read
Oncologists share exclusive insights on the developments in breast cancer therapies in the past year
Oncology

Oncologists share exclusive insights on the developments in breast cancer therapies in the past year

Breast Cancer Awareness Month (BCAM) is a time to celebrate the strength of breast cancer survivors and to champion all of those who are fighting to eradicate this group of diseases. At ZoomRx,

  • Kinga Zapert
    Kinga Zapert
  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Genevieve White
    Genevieve White
5 min read
Going Beyond Impressions: Learnings from Digitally Active Oncology Brands
Oncology

Going Beyond Impressions: Learnings from Digitally Active Oncology Brands

Here, we combine PERxCEPT's digital tracking technology with our agile market research techniques to reveal the true impact of the most widespread digital campaigns on HCP perceptions and real-world behavior.

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Karni Medh
    Karni Medh
2 min read
Cancer Moonshot: Oncologists express optimism about cutting cancer-related deaths
Oncology

Cancer Moonshot: Oncologists express optimism about cutting cancer-related deaths

Oncologists on the ZoomRx panel express their thoughts on the Cancer Moonshot initiative.

  • Karni Medh
    Karni Medh
  • Kinga Zapert
    Kinga Zapert
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
4 min read
The Evolution of Medical Conferences: The New Normal is Here
Oncology

The Evolution of Medical Conferences: The New Normal is Here

As we move back to a place where in-person conferences are possible, how should these conferences be structured in terms of in-person vs. virtual engagement to achieve success?

  • Richard Durante
  • Brooke Nelson
  • Abuzaid Ansari
    Abuzaid Ansari
  • Karan Rangra
    Karan Rangra
8 min read
The Top 10 Most Digitally Active Oncology Brands in Q2'22
PERxCEPT

The Top 10 Most Digitally Active Oncology Brands in Q2'22

ZoomRx has ranked the leading oncology brands by their Q2’22 digital activity by collecting banner ad impressions across the entire digital landscape, with the help of ZoomRx's new omnichannel intelligence tool, PERxCEPT.

  • Andrew Yukawa
    Andrew Yukawa
6 min read
2022 ASCO Annual Meeting: Major Scientific Progress Moves the Field of Oncology Beyond COVID
Oncology

2022 ASCO Annual Meeting: Major Scientific Progress Moves the Field of Oncology Beyond COVID

A strong line up of potentially practice-changing presentations generated a great deal of excitement among attendees at ASCO#2022 – both those in person at the McCormick Convention Center and those attending virtually. Based

  • Brooke Nelson
  • Kinga Zapert
    Kinga Zapert
  • Abuzaid Ansari
    Abuzaid Ansari
  • Karan Rangra
    Karan Rangra
6 min read
Recent Advances in Multiple Myeloma (ASH 2021)
Conferences

Recent Advances in Multiple Myeloma (ASH 2021)

Data that was released during the American Society of Hematology (ASH) 2021 meeting represents significant progress in the field and will have a positive impact on patients’ lives. Below are a few of

  • Sara Bell
    Sara Bell
4 min read
Oncologists' Perspectives on Recent Developments in Advanced Breast Cancer: Promising Progress with Curative Intent Just Out of Reach
Oncology

Oncologists' Perspectives on Recent Developments in Advanced Breast Cancer: Promising Progress with Curative Intent Just Out of Reach

Recent developments across three subtypes of advanced breast cancer – HER2+, TNBC, and HR+/HER2- have generated enthusiasm among oncologists in the United States. While oncologists are stopping short of calling advanced breast cancer

  • Jeff DiDaniels
    Jeff DiDaniels
  • Kinga Zapert
    Kinga Zapert
  • Aadarsh Poduval
    Aadarsh Poduval
  • Neelakanteshwar Reddy Rebala
6 min read
New Data in Early Settings and the Continued Development of Immunotherapies Captured Attention during ASCO's 2021 Annual Meeting.
Conferences

New Data in Early Settings and the Continued Development of Immunotherapies Captured Attention during ASCO's 2021 Annual Meeting.

Among clinical topics, new data in early settings and continued development of immunotherapies stood out to oncologists as areas that can change their practice in the immediate future.

  • Kinga Zapert
    Kinga Zapert
  • Abuzaid Ansari
    Abuzaid Ansari
  • Manas Raheja
    Manas Raheja
  • M Bala Harihar
    M Bala Harihar
  • David Santucci
    David Santucci
6 min read
Q3 Earnings Calls Presented a Case for Cautious Optimism
Covid-19

Q3 Earnings Calls Presented a Case for Cautious Optimism

Having weathered many challenges in Q2 2020, biopharmaceutical firms, by and large, presented a case for optimism during Q3 2020 earnings calls. However, alongside this optimistic outlook were a number of voices expressing

  • Kat Lynch
    Kat Lynch
  • Monique J Menezes
    Monique J Menezes
  • Anu Mohan
    Anu Mohan
4 min read
ESMO 2020 delivered data representing major progress in oncology, as oncologists grow more accustomed to the virtual format
Conferences

ESMO 2020 delivered data representing major progress in oncology, as oncologists grow more accustomed to the virtual format

Oncologists are growing accustomed to attending the field’s major meetings virtually, with AACR, ASCO, and now ESMO 2020 having gone fully digital.While the virtual format has undoubtedly impacted attendees’ experiences and

  • Kinga Zapert
    Kinga Zapert
  • Aravind Nagarajan
    Aravind Nagarajan
  • Nithya Jyothi
    Nithya Jyothi
  • Varun Venkatesan
    Varun Venkatesan
5 min read
The Benefits of Video-Conferences over Phone Calls for Oncology Sales Interactions
Customer Engagement

The Benefits of Video-Conferences over Phone Calls for Oncology Sales Interactions

During the COVID-19 pandemic, video conferences have proven to drive much better results compared to phone calls for oncology sales interactions.

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Ty Harkness
    Ty Harkness
  • Vidhya Hariharan
    Vidhya Hariharan
3 min read
Understanding the role of PSA In Prostate Cancer Oncologist-Patient Dialogue
Oncology

Understanding the role of PSA In Prostate Cancer Oncologist-Patient Dialogue

The prostate-specific antigen (PSA) score has become a critical post-diagnosis tool for oncologists as they discuss prostate cancer disease state with their patients along with their families and caregivers.Oncologist-patient relationships are based

  • Vinny Valant
    Vinny Valant
  • Kinga Zapert
    Kinga Zapert
3 min read
Exploring Factors Influencing Individualized Treatment: Breast Cancer
Customer Engagement

Exploring Factors Influencing Individualized Treatment: Breast Cancer

Oncologists often develop individualized treatment plans to ensure patients are receiving care tailored to their situation. Here are factors influencing their decisions.

  • Vinny Valant
    Vinny Valant
3 min read
ASCO20 Delivered Practice-Changing Data in a Highly Accessible, Virtual Format; Despite Reduced Levels of Engagement among Oncologists
Conferences

ASCO20 Delivered Practice-Changing Data in a Highly Accessible, Virtual Format; Despite Reduced Levels of Engagement among Oncologists

Despite the disruption and transition to a completely virtual format, 2020 was not an off-year for ASCO. Nearly all oncologists who attended this year’s ASCO Annual Meeting felt that it represented at

  • Kinga Zapert
    Kinga Zapert
  • Melissa Green
    Melissa Green
  • Nathan DeCarolis
    Nathan DeCarolis
  • Vidhya Hariharan
    Vidhya Hariharan
  • Chloe Moss
    Chloe Moss
  • Carter Broad
    Carter Broad
  • Akshay Krishnan
5 min read
ASCO20 Moves From McCormick Place: Oncologists Prepare for a Virtual Meeting
Conferences

ASCO20 Moves From McCormick Place: Oncologists Prepare for a Virtual Meeting

With the ASCO 2020 Annual Meeting just days away, oncologists are nearly universally planning to “attend” this year’s virtual meeting. However, their participation in the meeting will be less in real-time and

  • Kinga Zapert
    Kinga Zapert
  • Melissa Green
    Melissa Green
  • Vidhya Hariharan
    Vidhya Hariharan
  • Nathan DeCarolis
    Nathan DeCarolis
4 min read
Telemedicine and Breast Cancer Patient Care during the COVID-19 Pandemic: Oncologists' Perspective
Covid-19

Telemedicine and Breast Cancer Patient Care during the COVID-19 Pandemic: Oncologists' Perspective

COVID-19 has served as a catalyst for the rapid uptake of telemedicine across a range of therapeutic categories. Initially, physicians adopted telemedicine, despite uncertainty surrounding reimbursement, in order to ensure the safety of

  • Kinga Zapert
    Kinga Zapert
  • Anu Mohan
    Anu Mohan
  • Sangeetha Govindarajan
    Sangeetha Govindarajan
  • Natielle Lohman
    Natielle Lohman
3 min read
ASH 2019: Hem-oncs share their perspective on the latest in MM and CLL treatment among other key topics
Conferences

ASH 2019: Hem-oncs share their perspective on the latest in MM and CLL treatment among other key topics

Nearly 30,000 hematology specialists gathered for this year’s 2019 American Society of Hematology (ASH) annual meeting held Dec 7-10 in Orlando, Florida. This year’s conference delivered on its promise to

  • Kinga Zapert
    Kinga Zapert
  • Anu Mohan
    Anu Mohan
  • Laurence Meloty-Kapella
    Laurence Meloty-Kapella
4 min read

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