PERxCEPT 3 Key Trends in Oncologists’ Online Browsing Behavior The internet has revolutionized how HCPs access and gather information about pharmaceutical products. With a wealth of information available at their fingertips, HCPs are increasingly relying on digital channels to stay informed and
Digital How to Stand Out in a Saturated Digital Market As Healthcare professionals are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36
