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Harshini Kumaran

6 posts •
How Much Attention Are Your Digital Campaigns Really Receiving?
PERxCEPT

How Much Attention Are Your Digital Campaigns Really Receiving?

In this white paper, we delve into the significance of Share of Voice (SoV) as a fundamental metric for digital channels. We detail how ZoomRx harnesses its expansive network of 30,000+ physicians

  • Harshini Kumaran
  • Mario Fernando
  • Ty Harkness
    Ty Harkness
2 min read
How Did Oncologists Engage With ASCO 2023 Online?
PERxCEPT

How Did Oncologists Engage With ASCO 2023 Online?

The American Society of Clinical Oncology (ASCO) Annual Meeting 2023, one of the most anticipated events in the oncology community, brought together healthcare professionals, researchers, and industry experts to exchange knowledge and advancements

  • Harshini Kumaran
  • Suhas Vaidya
    Suhas Vaidya
4 min read
Exploring Oncologists' Online Activity during ASCO Conference
Conferences

Exploring Oncologists' Online Activity during ASCO Conference

The ASCO conference stands as one of the most influential and highly anticipated events in the field of oncology. Each year, it brings together leading HCPs, researchers, and industry experts to share groundbreaking

  • Shivani Sivakumar
    Shivani Sivakumar
  • Harshini Kumaran
2 min read
Maximizing Oncologist Engagement: Insights into Driving Traffic to Brand Websites with PERxCEPT
Oncology

Maximizing Oncologist Engagement: Insights into Driving Traffic to Brand Websites with PERxCEPT

Oncologists often turn to official product websites as a source of information to stay updated with the latest medical products and treatment options available to their patients. These websites provide valuable information on

  • Harshini Kumaran
3 min read
3 Key Trends in Oncologists’ Online Browsing Behavior
PERxCEPT

3 Key Trends in Oncologists’ Online Browsing Behavior

The internet has revolutionized how HCPs access and gather information about pharmaceutical products. With a wealth of information available at their fingertips, HCPs are increasingly relying on digital channels to stay informed and

  • Harshini Kumaran
  • Mario Fernando
4 min read
How to Stand Out in a Saturated Digital Market
Digital

How to Stand Out in a Saturated Digital Market

As Healthcare professionals are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36

  • Mario Fernando
  • Shivani Sivakumar
    Shivani Sivakumar
  • Harshini Kumaran
4 min read

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