PERxCEPT How Much Attention Are Your Digital Campaigns Really Receiving? In this white paper, we delve into the significance of Share of Voice (SoV) as a fundamental metric for digital channels. We detail how ZoomRx harnesses its expansive network of 30,000+ physicians
PERxCEPT How Did Oncologists Engage With ASCO 2023 Online? The American Society of Clinical Oncology (ASCO) Annual Meeting 2023, one of the most anticipated events in the oncology community, brought together healthcare professionals, researchers, and industry experts to exchange knowledge and advancements
Conferences Exploring Oncologists' Online Activity during ASCO Conference The ASCO conference stands as one of the most influential and highly anticipated events in the field of oncology. Each year, it brings together leading HCPs, researchers, and industry experts to share groundbreaking
Oncology Maximizing Oncologist Engagement: Insights into Driving Traffic to Brand Websites with PERxCEPT Oncologists often turn to official product websites as a source of information to stay updated with the latest medical products and treatment options available to their patients. These websites provide valuable information on
PERxCEPT 3 Key Trends in Oncologists’ Online Browsing Behavior The internet has revolutionized how HCPs access and gather information about pharmaceutical products. With a wealth of information available at their fingertips, HCPs are increasingly relying on digital channels to stay informed and
Digital How to Stand Out in a Saturated Digital Market As Healthcare professionals are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36
