PERxCEPT How Much Attention Are Your Digital Campaigns Really Receiving? In this white paper, we delve into the significance of Share of Voice (SoV) as a fundamental metric for digital channels. We detail how ZoomRx harnesses its expansive network of 30,000+ physicians
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PERxCEPT Top 10 Cardiology Drugs that made some noise in 2022 The global market for cardiovascular drugs was valued at USD 155.6 billion in 2021, and it is expected to grow significantly, potentially reaching USD 231.7 billion by 2030 with a projected
PERxCEPT 3 Key Trends in Oncologists’ Online Browsing Behavior The internet has revolutionized how HCPs access and gather information about pharmaceutical products. With a wealth of information available at their fingertips, HCPs are increasingly relying on digital channels to stay informed and
Digital How to Stand Out in a Saturated Digital Market As Healthcare professionals are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36
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