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PERxCEPT

A collection of 9 posts

3 Key Trends in Oncologists’ Online Browsing Behavior
PERxCEPT

3 Key Trends in Oncologists’ Online Browsing Behavior

The internet has revolutionized how HCPs access and gather information about pharmaceutical products. With a wealth of information available at their fingertips, HCPs are increasingly relying on digital channels to stay informed and

  • Harshini Kumaran
  • Mario Fernando
4 min read
How to Stand Out in a Saturated Digital Market
Digital

How to Stand Out in a Saturated Digital Market

As Healthcare professionals are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36

  • Mario Fernando
  • Shivani Sivakumar
  • Harshini Kumaran
4 min read
Oncology

Top 10 Pharma Websites Where Oncologists Spend Time

The digital landscape is incredibly diverse and saturated. In order to effectively reach your target customers and have a meaningful impact, you need to understand your customer preferences. Our omnichannel intelligence tool, PERxCEPT,

  • Karni Medh
    Karni Medh
3 min read
Going Beyond Impressions: Learnings from Digitally Active Oncology Brands
Oncology

Going Beyond Impressions: Learnings from Digitally Active Oncology Brands

Here, we combine PERxCEPT's digital tracking technology with our agile market research techniques to reveal the true impact of the most widespread digital campaigns on HCP perceptions and real-world behavior.

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Karni Medh
    Karni Medh
2 min read
How to Win in a Crowded Digital Marketplace [White Paper]
Customer Engagement

How to Win in a Crowded Digital Marketplace [White Paper]

Virtually every single HCP can be reached through digital communication, and the costs of increasing the frequency of digital promotion do not scale linearly as they do for sales rep visits. To win

  • Andrew Yukawa
    Andrew Yukawa
2 min read
8 Striking Facts about Biopharma Digital Ads
Customer Engagement

8 Striking Facts about Biopharma Digital Ads

To date, it has been difficult to put into perspective the full breadth of digital promotion HCPs receive. PERxCEPT, a next-generation omnichannel intelligence tool, demonstrates surprising new insights about the digital marketplace.

  • Andrew Yukawa
    Andrew Yukawa
2 min read
The Top 10 Most Digitally Active Oncology Brands in Q2'22
PERxCEPT

The Top 10 Most Digitally Active Oncology Brands in Q2'22

ZoomRx has ranked the leading oncology brands by their Q2’22 digital activity by collecting banner ad impressions across the entire digital landscape, with the help of ZoomRx's new omnichannel intelligence tool, PERxCEPT.

  • Andrew Yukawa
    Andrew Yukawa
6 min read
PERxCEPT: Omnichannel Intelligence Reimagined
Customer Engagement

PERxCEPT: Omnichannel Intelligence Reimagined

PERxCEPT enables you to see exactly what your customers see online, providing unprecedented views into the performance of your competitors’ digital tactics vs that of your own. Take your omnichannel intelligence to the next level with this next-generation tool.

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
4 min read
Optimize Your Digital Strategy with Enhanced Competitive Insights
Customer Engagement

Optimize Your Digital Strategy with Enhanced Competitive Insights

The stakes for digital marketing strategies in pharmaceutical markets have never been higher, but too often pharma marketers are left in the dark. PERxCEPT helps pharma marketers get a deeper understanding of both their customers and competitors, enabling them to spend smarter.

  • Ty Harkness
    Ty Harkness
  • Andrew Yukawa
    Andrew Yukawa
4 min read

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