Digital customer engagement is an increasingly essential component of the pharma marketer’s toolkit. However, understanding what success looks like within your digital market can be difficult without any competitive benchmarks.

While the process of competitive benchmarking has been finely honed for field-force engagement, existing digital measurement tools remain lackluster and are usually constrained to only a single brand or campaign. As a result, pharma brands often have little to no visibility into the activity, content, and impact of their competitors' digital campaigns.

To fill this gap, Digital Tracker (PERxCEPT) takes a fundamentally different approach to digital tracking. Leveraging proprietary technology, Digital Tracker (PERxCEPT) enables you to see exactly what your customers see when they open their laptop or mobile device, providing unprecedented views into your competitors’ digital tactics from the eye of the customer.

PERxCEPT provides increased visibility into the full market

Now, you can access these competitive insights in real-time via the Digital Tracker (PERxCEPT) web portal. As a next-generation omnichannel intelligence platform, Digital Tracker (PERxCEPT) provides an interactive, user-friendly interface to track digital activity for every brand across your market.

In doing so, the Digital Tracker (PERxCEPT) portal synthesizes competitive insights into three levels of depth:

  • MARKET-level views, to benchmark your digital presence vs. competitors
  • BRAND-level views, to deep-dive into the digital strategy of your key competitors
  • CAMPAIGN-level views, to understand the content and tactics of competitors' campaigns

Market Level

Whether across the entire online universe or per individual website, the Digital Tracker (PERxCEPT) portal captures and illustrates your brand’s digital share-of-voice relative to your in-market competitors.

Benchmark your brand’s digital footprint relative to competitors

Understanding where, when, and how much your competitors are investing in digital content across the web enables you to challenge competitors where their campaigns are most prevalent, or to seek out gaps in the market to maximize your imprint.

Understand when and where brands are competing for digital attention

Brand Level

The Digital Tracker (PERxCEPT) portal allows you to dive deep into the digital strategy of any individual competitor within your market. Updated on a daily basis, these brand-level deep dives provide full visibility into the visuals and messaging your competitors are disseminating across the web, in addition to where customers are encountering these digital campaigns.

See the top trending campaigns for any in-market competitor

Campaign Level

In order to understand the breadth of digital tactics employed across your market, the Digital Tracker (PERxCEPT) portal also offers campaign-level analytics. For each digital campaign, Digital Tracker (PERxCEPT) provides visibility into the full variety of campaign concepts and A/B-tested branded messages. In addition, Digital Tracker (PERxCEPT) measures how digital activity changes in real-time, identifying the channels and websites through which customers encounter each campaign.

Dive deep into the messaging and tactics of any one campaign

Optimize Your Omnichannel Strategy

Let Digital Tracker (PERxCEPT) bring your omnichannel intelligence to the next level. To learn more about this next-generation tool, please leave your information below.

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