Finding success in omnichannel customer engagement can feel like building a plane while flying it. Although there are lofty goals for how omnichannel marketing will transform customer engagement, there is no blueprint for how to make those visions a reality.
To that end, ZoomRx has brought together senior leaders to have a series of discussions about the current state of omnichannel engagement and how to deliver successful customer experiences.
In Part I of the roundtable series, panelists explored some of the common challenges teams face when building an omnichannel model of engagement.
In Part II, ZoomRx experts examined how organizations can make adjustments to their customer strategies and define a path forward for a more cohesive and impactful model of omnichannel engagement.
Here are a few of the key areas covered during the roundtable:
- Building an organizational structure set up for omnichannel success
- Measuring both quantity and quality of omnichannel engagement
- Defining clear goals for the customer journey
Click below to hear from industry leaders about finding success in an omnichannel environment.