Virtually every single HCP can be reached through digital communication, and the costs of increasing the frequency of digital promotion do not scale linearly as they do for sales rep visits. To win in today’s digital marketplace, omnichannel marketers need to spend smarter.
In this white paper, we draw key findings from ZoomRx’s new omnichannel intelligence platform, PERxCEPT, to explore the competitive landscape of digital promotion and its implications for omnichannel marketers moving forward.
More importantly, the white paper also outlines three key success factors that enable life sciences organizations to identify and exploit opportunities within their digital marketplace.
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