Digital How to Stand Out in a Saturated Digital Market As oncologists are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36 seconds
Big Tech's Impact on Healthcare and Physician Perspectives "If you zoom out into the future and you look back and ask the question, 'What was Apple's greatest contribution to mankind?' It will be about health." - Tim Cook, Apple CEOFor
Pharma Branded Messaging in an AI-Driven World Can ChatGPT and Large-Scale Industry Benchmarks Revolutionize Message Generation?Artificial intelligence and machine learning (AI/ML) have long been trending topics within the pharma industry. The latest buzz-worthy development in the AI/ML
President Biden Signed a $1.7 Trillion Spending Bill; Here’s What It Means for Your Healthcare Just before funding for the federal government was set to expire, President Joe Biden signed the Consolidated Appropriations Act of 2023. The nearly $1.7 trillion federal spending bill averts a government shutdown
ASCO GU 2023: Abstract Titles Released! The 2023 edition of the American Society of Clinical Oncology Genitourinary (ASCO-GU) Cancers Symposium will take place from February 16 to February 18, 2023 in Moscone West, San Francisco. ASCO-GU 2023 showcases ground-breaking
Partnering with our Panelists to Make Healthcare Accessible On December 22, 2021, Leonida was diagnosed with stage 3 breast cancer. The recommended treatment regimen was surgery, followed by chemotherapy. Her home country, Kenya, is one of 54 low and middle-income countries
Oncology Oncology Commercial Leadership: Top 5 Pharma Manufacturers Success strategies of the leading oncology manufacturer repsMany factors contribute to the success of any oncology therapy, beginning with efficacy. Yet, widespread uptake relies on physician prescribing power—and oncologists’ willingness to wield
ASH'22 will feature innovative methods for treating Diffuse Large B-cell Lymphoma (DLBCL) As the healthcare industry continues to comb through ASH abstracts for crucial insights before the 2022 annual conference, we at ZoomRx have used Ferma.AI, ZoomRx's comprehensive medical congress intelligence platform, to assemble
Oncology Top 10 Pharma Websites Where Oncologists Spend Time The digital landscape is incredibly diverse and saturated.In order to effectively reach your target customers and have a meaningful impact, you need to understand your customer preferences. Our omnichannel intelligence tool, PERxCEPT,
Conferences ASH'22: Showcasing cutting-edge approaches for treating Acute Myeloid Leukemia Abstracts for the American Society of Hematology’s (ASH) 64th Annual Meeting were released on November 3rd, in anticipation of opening remarks beginning in New Orleans on December 10. As the healthcare world
Conferences Novel approaches for treating Multiple Myeloma will be featured in ASH 2022 Abstracts for the American Society of Hematology’s (ASH) 64th Annual Meeting were released on November 3rd, in anticipation of opening remarks beginning in New Orleans on December 10. As the healthcare world
Oncology The Three Keys to Memorable Oncology Promotional Messaging Today’s oncologists are besieged with information. A steady stream of emails, texts, and other electronic notifications compete with an avalanche of scientific papers and journals demanding to be read—all wedged between
Conferences 3 Key Themes at ASN 2022 American Society of Nephrology (ASN), will hold it’s 2022 edition of kidney week conference in Orlando, Florida from November 3rd to November 6th. The conference is one of its kind and the
Oncology Oncologists share exclusive insights on the developments in breast cancer therapies in the past year Breast Cancer Awareness Month (BCAM) is a time to celebrate the strength of breast cancer survivors and to champion all of those who are fighting to eradicate this group of diseases. At ZoomRx,
Oncology Going Beyond Impressions: Learnings from Digitally Active Oncology Brands Here, we combine PERxCEPT's digital tracking technology with our agile market research techniques to reveal the true impact of the most widespread digital campaigns on HCP perceptions and real-world behavior.
Customer Engagement How to Win in a Crowded Digital Marketplace [White Paper] Virtually every single HCP can be reached through digital communication, and the costs of increasing the frequency of digital promotion do not scale linearly as they do for sales rep visits. To win
Culture and ZoomRx At ZoomRx, culture is one of the central themes in the organization-building process. We believe that an organization’s culture becomes successful when the core values are clearly defined and understood by everyone.
Oncology Cancer Moonshot: Oncologists express optimism about cutting cancer-related deaths Oncologists on the ZoomRx panel express their thoughts on the Cancer Moonshot initiative.
Uncovering the True Impact of a Black Box Warning ZoomRx’s HCP-Patient dialogue research helped brands understand how HCPs were messaging the safety profile of their JAK product based on clinical data. Access the insights in this case study.
Participating in Paid Medical Surveys: For Doctors & Healthcare Professionals If you’re a medical professional, chances are you have a fair amount of knowledge about the healthcare industry. However, no matter how much experience you have, there will always be new things
Empowering a leading biotech manufacturer to make data-backed decisions in the eleventh hour [Case Study] Commercial launches move fast and critical decisions need to be made in a matter of days. See how ZoomRx empowered a leading biotech manufacturer with the necessary insights to make data-backed decisions in real time.
Customer Engagement The Current State of Sales Rep Promotion: Key Trends in a Post-COVID-19 World A deep dive into >32,000 in-person and virtual sales rep interactions to examine the impact of the COVID-19 pandemic and uncover key trends in sales rep promotion.
Customer Engagement The Future of Customer Engagement: Digital Pharma Innovation Week 2022 As the communication preferences of healthcare providers continue to evolve, life sciences organizations have invested heavily to explore innovative means for connecting, engaging, and partnering with their key customers. The annual Digital Pharma
Customer Engagement 8 Striking Facts about Biopharma Digital Ads To date, it has been difficult to put into perspective the full breadth of digital promotion HCPs receive. PERxCEPT, a next-generation omnichannel intelligence tool, demonstrates surprising new insights about the digital marketplace.
Oncology The Evolution of Medical Conferences: The New Normal is Here As we move back to a place where in-person conferences are possible, how should these conferences be structured in terms of in-person vs. virtual engagement to achieve success?
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