Conferences Discover the Latest Cancer Research Insights: A Sneak Peek into the AACR 2023 Conference Abstracts The AACR Annual Meeting serves as a centerpiece of the global cancer research community, bringing together leading experts in the field from all over the world. The conference provides a platform for sharing
Conferences Insights and highlights from EAU 2023: A recap of the most impactful discussions The 38th Annual European Association of Urology (EAU) Congress was one of the most significant urological events of the year, providing a platform for urologists to learn, connect, and share knowledge. The conference
Oncology Oncology Promotion in 2023 [Webinar] Sign up to listen to industry experts speak about the 4 success strategies for oncology promotion .site-header-content h2 { color: white; } form { width: 100%; } label { text-align: left; color: #738a94; font-size: 15px; font-family: Poppins, sans-serif;
PERxCEPT 3 Key Trends in Oncologists’ Online Browsing Behavior The internet has revolutionized how HCPs access and gather information about pharmaceutical products. With a wealth of information available at their fingertips, HCPs are increasingly relying on digital channels to stay informed and
Launch Excellence Hope for Patients with Anemia of CKD: FDA Approves Jesduvroq GSK plc has announced the FDA approval of Jesduvroq (daprodustat) for the treatment of anaemia due to chronic kidney disease (CKD) in adults who have been receiving dialysis for at least four months.
Promotional Tracking Pharma Marketers' Point of View: The Evolution of the Pharma Promotional Landscape New therapies. New techniques. New modes of communication. With rapid advancements in both healthcare and digital communications, pharmaceutical marketers face ever-steeper challenges in capturing the attention of healthcare professionals (HCPs). Even as the
Customer Engagement Physicians' View of the Industry Giants: Ranking the Top Pharma Companies The pharmaceutical industry is constantly evolving, and the perceptions of healthcare professionals (HCPs) play a critical role in shaping the public's trust and acceptance of drugs.To understand how physicians perceive the top
Customer Engagement In-Person vs Virtual Medical Sales Visits: A Comprehensive Comparison In the medical industry, sales representatives play a crucial role in introducing new products and services to healthcare providers and facilities. Traditionally, these sales visits have been conducted in person, with reps visiting
Conferences EAU 2023 Abstracts are out! The 38th Annual European Association of Urology (EAU) Congress is happening in Milan from March 10-13. Nearly 3000 world-class plenary, thematic, poster, video, and special sessions will take place in the span of
Oncology The 2023 Oncology Promotion Playbook As oncologists get busier and less available, how do life sciences organizations optimize oncologist attention and create impactful omnichannel messages? How do companies better understand and use digital influencers to enhance their messaging?
Omnichannel Beyond Multichannel Marketing: Delivering Omnichannel Success In today's increasingly diverse and digital world, effectively engaging with customers has become a complex challenge, even in the life sciences industry. With numerous channels available and a plethora of teams within organizations
Customer Engagement Being Heard During Treatment Decisions: Quantifying HCP-Patient Conversation Dynamics To understand the dynamics of HCP-patient communication, ZoomRx conducted an audit of 381 clinical conversations during which a treatment decision was made. These conversations covered a variety of therapeutic areas, including Central Nervous
Digital Revolutionizing Pharma: The Power of Large Language Models and ChatGPT Despite excitement about the emergence of AI-based applications such as ChatGPT and DALL-E, the pharmaceutical industry remains skeptical about the impact of these tools. But at ZoomRx, our Ferma.AI leverages comprehensive life
Launch Excellence The Launch of Amjevita: The First Humira Biosimilar The world of autoimmune treatments has seen a new addition with the launch of Amjevita, the first Humira biosimilar. Humira, the swiss knife medication, has been available in the US since 2002 and
Digital How to Stand Out in a Saturated Digital Market As Healthcare professionals are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36
Digital Big Tech's Impact on Healthcare and Physician Perspectives "If you zoom out into the future and you look back and ask the question, 'What was Apple's greatest contribution to mankind?' It will be about health." - Tim Cook, Apple CEOFor
Digital Pharma Branded Messaging in an AI-Driven World Can ChatGPT and Large-Scale Industry Benchmarks Revolutionize Message Generation?Artificial intelligence and machine learning (AI/ML) have long been trending topics within the pharma industry. The latest buzz-worthy development in the AI/ML
President Biden Signed a $1.7 Trillion Spending Bill; Here’s What It Means for Your Healthcare Just before funding for the federal government was set to expire, President Joe Biden signed the Consolidated Appropriations Act of 2023. The nearly $1.7 trillion federal spending bill averts a government shutdown
Non-profit Partnering with our Panelists to Make Healthcare Accessible On December 22, 2021, Leonida was diagnosed with stage 3 breast cancer. The recommended treatment regimen was surgery, followed by chemotherapy. Her home country, Kenya, is one of 54 low and middle-income countries
Oncology Oncology Commercial Leadership: Top 5 Pharma Manufacturers Success strategies of the leading oncology manufacturer repsMany factors contribute to the success of any oncology therapy, beginning with efficacy. Yet, widespread uptake relies on physician prescribing power—and oncologists’ willingness to wield
Conferences ASH'22 will feature innovative methods for treating Diffuse Large B-cell Lymphoma (DLBCL) As the healthcare industry continues to comb through ASH abstracts for crucial insights before the 2022 annual conference, we at ZoomRx have used Ferma.AI, ZoomRx's comprehensive medical congress intelligence platform, to assemble
Oncology Top 10 Pharma Websites Where Oncologists Spend Time The digital landscape is incredibly diverse and saturated. In order to effectively reach your target customers and have a meaningful impact, you need to understand your customer preferences. Our omnichannel intelligence tool, PERxCEPT,
Conferences ASH'22: Showcasing cutting-edge approaches for treating Acute Myeloid Leukemia Abstracts for the American Society of Hematology’s (ASH) 64th Annual Meeting were released on November 3rd, in anticipation of opening remarks beginning in New Orleans on December 10. As the healthcare world
Conferences Novel approaches for treating Multiple Myeloma will be featured in ASH 2022 Abstracts for the American Society of Hematology’s (ASH) 64th Annual Meeting were released on November 3rd, in anticipation of opening remarks beginning in New Orleans on December 10. As the healthcare world
Oncology The Three Keys to Memorable Oncology Promotional Messaging Today’s oncologists are besieged with information. A steady stream of emails, texts, and other electronic notifications compete with an avalanche of scientific papers and journals demanding to be read—all wedged between
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