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Our perspective from the intersection of health, technology, and data.

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Discover the Latest Cancer Research Insights: A Sneak Peek into the AACR 2023 Conference Abstracts
Conferences

Discover the Latest Cancer Research Insights: A Sneak Peek into the AACR 2023 Conference Abstracts

The AACR Annual Meeting serves as a centerpiece of the global cancer research community, bringing together leading experts in the field from all over the world. The conference provides a platform for sharing

  • Shefali Shivhare
    Shefali Shivhare
5 min read
Insights and highlights from EAU 2023: A recap of the most impactful discussions
Conferences

Insights and highlights from EAU 2023: A recap of the most impactful discussions

The 38th Annual European Association of Urology (EAU) Congress was one of the most significant urological events of the year, providing a platform for urologists to learn, connect, and share knowledge. The conference

  • Shefali Shivhare
    Shefali Shivhare
  • Sneha Ayyamolia
    Sneha Ayyamolia
5 min read
Oncology Promotion in 2023 [Webinar]
Oncology

Oncology Promotion in 2023 [Webinar]

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  • Sara Farina
    Sara Farina
  • Dave Johnson
2 min read
3 Key Trends in Oncologists’ Online Browsing Behavior
PERxCEPT

3 Key Trends in Oncologists’ Online Browsing Behavior

The internet has revolutionized how HCPs access and gather information about pharmaceutical products. With a wealth of information available at their fingertips, HCPs are increasingly relying on digital channels to stay informed and

  • Harshini Kumaran
  • Mario Fernando
4 min read
Launch Excellence

Hope for Patients with Anemia of CKD: FDA Approves Jesduvroq

GSK plc has announced the FDA approval of Jesduvroq (daprodustat) for the treatment of anaemia due to chronic kidney disease (CKD) in adults who have been receiving dialysis for at least four months.

  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
2 min read
Pharma Marketers' Point of View: The Evolution of the Pharma Promotional Landscape
Promotional Tracking

Pharma Marketers' Point of View: The Evolution of the Pharma Promotional Landscape

New therapies. New techniques. New modes of communication. With rapid advancements in both healthcare and digital communications, pharmaceutical marketers face ever-steeper challenges in capturing the attention of healthcare professionals (HCPs). Even as the

  • Varsha Sundaram
    Varsha Sundaram
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
17 min read
Physicians' View of the Industry Giants:
Ranking the Top Pharma Companies
Customer Engagement

Physicians' View of the Industry Giants: Ranking the Top Pharma Companies

The pharmaceutical industry is constantly evolving, and the perceptions of healthcare professionals (HCPs) play a critical role in shaping the public's trust and acceptance of drugs.To understand how physicians perceive the top

  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
2 min read
In-Person vs Virtual Medical Sales Visits: A Comprehensive Comparison
Customer Engagement

In-Person vs Virtual Medical Sales Visits: A Comprehensive Comparison

In the medical industry, sales representatives play a crucial role in introducing new products and services to healthcare providers and facilities. Traditionally, these sales visits have been conducted in person, with reps visiting

  • Sriharshitha Palagati
2 min read
Conferences

EAU 2023 Abstracts are out!

The 38th Annual European Association of Urology (EAU) Congress is happening in Milan from March 10-13. Nearly 3000 world-class plenary, thematic, poster, video, and special sessions will take place in the span of

  • Shefali Shivhare
    Shefali Shivhare
  • Sneha Ayyamolia
    Sneha Ayyamolia
3 min read
The 2023 Oncology Promotion Playbook
Oncology

The 2023 Oncology Promotion Playbook

As oncologists get busier and less available, how do life sciences organizations optimize oncologist attention and create impactful omnichannel messages? How do companies better understand and use digital influencers to enhance their messaging?

  • Sara Farina
    Sara Farina
  • Dave Johnson
2 min read
Omnichannel

Beyond Multichannel Marketing: Delivering Omnichannel Success

In today's increasingly diverse and digital world, effectively engaging with customers has become a complex challenge, even in the life sciences industry. With numerous channels available and a plethora of teams within organizations

  • Vidith Huot
    Vidith Huot
  • Debasish Das
    Debasish Das
2 min read
Being Heard During Treatment Decisions: Quantifying HCP-Patient Conversation Dynamics
Customer Engagement

Being Heard During Treatment Decisions: Quantifying HCP-Patient Conversation Dynamics

To understand the dynamics of HCP-patient communication, ZoomRx conducted an audit of 381 clinical conversations during which a treatment decision was made. These conversations covered a variety of therapeutic areas, including Central Nervous

  • Vinny Valant
    Vinny Valant
4 min read
Revolutionizing Pharma: The Power of Large Language Models and ChatGPT
Digital

Revolutionizing Pharma: The Power of Large Language Models and ChatGPT

Despite excitement about the emergence of AI-based applications such as ChatGPT and DALL-E, the pharmaceutical industry remains skeptical about the impact of these tools. But at ZoomRx, our Ferma.AI leverages comprehensive life

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
  • Vivek
2 min read
Launch Excellence

The Launch of Amjevita: The First Humira Biosimilar

The world of autoimmune treatments has seen a new addition with the launch of Amjevita, the first Humira biosimilar. Humira, the swiss knife medication, has been available in the US since 2002 and

  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
2 min read
How to Stand Out in a Saturated Digital Market
Digital

How to Stand Out in a Saturated Digital Market

As Healthcare professionals are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36

  • Mario Fernando
  • Shivani Sivakumar
  • Harshini Kumaran
4 min read
Big Tech's Impact on Healthcare and Physician Perspectives
Digital

Big Tech's Impact on Healthcare and Physician Perspectives

"If you zoom out into the future and you look back and ask the question, 'What was Apple's greatest contribution to mankind?' It will be about health."                       - Tim Cook, Apple CEOFor

  • Karni Medh
    Karni Medh
  • Richard Durante
5 min read
Pharma Branded Messaging in an AI-Driven World
Digital

Pharma Branded Messaging in an AI-Driven World

Can ChatGPT and Large-Scale Industry Benchmarks Revolutionize Message Generation?Artificial intelligence and machine learning (AI/ML) have long been trending topics within the pharma industry. The latest buzz-worthy development in the AI/ML

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
3 min read

President Biden Signed a $1.7 Trillion Spending Bill; Here’s What It Means for Your Healthcare

Just before funding for the federal government was set to expire, President Joe Biden signed the Consolidated Appropriations Act of 2023. The nearly $1.7 trillion federal spending bill averts a government shutdown

  • Varsha Sundaram
    Varsha Sundaram
2 min read
Partnering with our Panelists to Make Healthcare Accessible
Non-profit

Partnering with our Panelists to Make Healthcare Accessible

On December 22, 2021, Leonida was diagnosed with stage 3 breast cancer. The recommended treatment regimen was surgery, followed by chemotherapy.  Her home country, Kenya, is one of 54 low and middle-income countries

  • Swetha Periyakaruppan
    Swetha Periyakaruppan
  • Linnie Jose
4 min read
Oncology

Oncology Commercial Leadership: Top 5 Pharma Manufacturers

Success strategies of the leading oncology manufacturer repsMany factors contribute to the success of any oncology therapy, beginning with efficacy. Yet, widespread uptake relies on physician prescribing power—and oncologists’ willingness to wield

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Karni Medh
    Karni Medh
  • Vidhya Hariharan
    Vidhya Hariharan
4 min read
Conferences

ASH'22 will feature innovative methods for treating Diffuse Large B-cell Lymphoma (DLBCL)

As the healthcare industry continues to comb through ASH abstracts for crucial insights before the 2022 annual conference, we at ZoomRx have used Ferma.AI, ZoomRx's comprehensive medical congress intelligence platform, to assemble

  • Vivek
  • Sneha Ayyamolia
    Sneha Ayyamolia
  • Shefali Shivhare
    Shefali Shivhare
5 min read
Oncology

Top 10 Pharma Websites Where Oncologists Spend Time

The digital landscape is incredibly diverse and saturated. In order to effectively reach your target customers and have a meaningful impact, you need to understand your customer preferences. Our omnichannel intelligence tool, PERxCEPT,

  • Karni Medh
    Karni Medh
3 min read
ASH'22: Showcasing cutting-edge approaches for treating Acute Myeloid Leukemia
Conferences

ASH'22: Showcasing cutting-edge approaches for treating Acute Myeloid Leukemia

Abstracts for the American Society of Hematology’s (ASH) 64th Annual Meeting were released on November 3rd, in anticipation of opening remarks beginning in New Orleans on December 10. As the healthcare world

  • Shefali Shivhare
    Shefali Shivhare
  • Sneha Ayyamolia
    Sneha Ayyamolia
  • Vivek
5 min read
Novel approaches for treating Multiple Myeloma will be featured in ASH 2022
Conferences

Novel approaches for treating Multiple Myeloma will be featured in ASH 2022

Abstracts for the American Society of Hematology’s (ASH) 64th Annual Meeting were released on November 3rd, in anticipation of opening remarks beginning in New Orleans on December 10. As the healthcare world

  • Shefali Shivhare
    Shefali Shivhare
  • Sneha Ayyamolia
    Sneha Ayyamolia
4 min read
Oncology

The Three Keys to Memorable Oncology Promotional Messaging

Today’s oncologists are besieged with information. A steady stream of emails, texts, and other electronic notifications compete with an avalanche of scientific papers and journals demanding to be read—all wedged between

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Vidhya Hariharan
    Vidhya Hariharan
2 min read

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