From Promotion to Prescription: Key Insights Connecting Online and Offline Promotional Activity
In today's fiercely competitive market, promotions play a crucial role in driving brand awareness, customer engagement, and ultimately, sales growth. To unravel the true impact of promotion across offline and online channels, we
Advancing Schizophrenia Treatment: Exploring UZEDY and Abilify Asimtufii
Introduction: Schizophrenia, a complex mental health condition, requires ongoing management to enhance the quality of life for individuals affected by it. Recent advancements in medical science have introduced two innovative treatments: UZEDY and
A Game-Changer for Narcolepsy: Lumryz (Sodium Oxybate) Takes Center Stage with Once-Nightly Dosing
Introduction: Living with narcolepsy can be challenging, especially when excessive daytime sleepiness and cataplexy disrupt daily life. Lumryz (sodium oxybate), a once-nightly extended-release oral suspension, offers new hope for patients. In this blog
EHA 2023: Key Sessions to Watch Out!
The European Hematology Association (EHA) is a leading organization committed to advancing patient care, research, and education in hematology. As the largest European-based organization connecting hematologists globally, it supports career development, promotes research,
What HCPs Really Think: A Revealing Look at Industry Leaders & Challengers in 5 Therapeutic Areas
Healthcare providers (HCPs) are crucial decision-makers in prescribing and recommending treatments to patients. As such, their perceptions and opinions of pharmaceutical manufacturers and their products are highly relevant. Recent research indicates that two-thirds
Transforming Post-HCT Care for Blood Cancer Patients - Insights from Oncologists
Introduction: Omisirge, the revolutionary stem cell therapy developed by Gamida Cell, has recently received FDA approval and is poised to revolutionize the post-HCT (hematopoietic stem cell transplantation) journey for patients with blood cancers.
The Power of Your Voice: How ZoomRx Helps Healthcare Providers Drive Pharma Market Research
The Power of Your Voice: How ZoomRx Helps Healthcare Providers Drive Pharma Market Research In today's rapidly evolving healthcare landscape, it is critical for pharmaceutical companies to gather timely and accurate feedback from
Maximizing Engagement: The Untapped Potential of Email Marketing in Oncology
Email marketing has become an essential tool for businesses across industries, and pharmaceutical companies are no exception. With the ability to personalize messages, provide relevant information, and extend their reach in a cost-effective
2022 Earnings Story of Pharma Giants: A Look at Their Financials, R&D, and M&A Strategies
Introduction: The 2022 annual earnings reports for the leading global pharmaceutical companies have been released, providing a comprehensive overview of the industry's performance and strategic priorities. Our analysis of these reports aims to
Maximizing Oncologist Engagement: Insights into Driving Traffic to Brand Websites with PERxCEPT
Oncologists often turn to official product websites as a source of information to stay updated with the latest medical products and treatment options available to their patients. These websites provide valuable information on
Protecting Sensitive Health Data: The Vital Role of Data Privacy and Security in Digital Health
Digital health tools have revolutionized healthcare in recent years, providing numerous benefits for patients and healthcare providers. Electronic health records (EHRs), telemedicine, and other digital technologies have improved care quality, increase efficiency, and
Meet the Top 5 Oncology Pharmaceutical Manufacturers that Excel with MSL Guidance
The oncology field is rapidly evolving, with groundbreaking CAR-T cell therapies and accessible biosimilars providing new hope for patients. However, these changes also bring new challenges in understanding and effectively utilizing these treatments.