COVID-19 Impact of COVID-19 on Therapeutic Approaches to Multiple Sclerosis and Neuromyelitis Optica Spectrum Disorder In April, ZoomRx collaborated with Dr. Farrah Mateen and her research team at the Massachusetts General Hospital Department of Neurology to understand how neurology departments across the United States and Canada were rapidly
ASCO20 Delivered Practice-Changing Data in a Highly Accessible, Virtual Format; Despite Reduced Levels of Engagement among Oncologists Despite the disruption and transition to a completely virtual format, 2020 was not an off-year for ASCO. Nearly all oncologists who attended this year’s ASCO Annual Meeting felt that it represented at
COVID-19 COVID-19: Physician Perspective on Efforts to Address Health Inequity As cases of COVID-19 continue to mount across the country, evidence shows that the ongoing pandemic disproportionately impacts Black Americans. According to the latest CDC COVID-19 surveillance summary (ending May 30th), the overall
COVID-19 Meeting Physician Demand for High Quality Virtual Interactions Since the early weeks of the COVID-19 pandemic in the U.S., many pharmaceutical field forces have been adapting their efforts to a world where in-person interactions are, for the moment, on pause.
Q1 Earnings Calls Provide Insight into the Future of In-Person Promotional Activity Pharmaceutical manufacturers, from diversified, multinational firms to focused, growth-stage companies are adapting to the reality of COVID-19. Recent Q1 investor calls provide insight into both the impact of the pandemic thus far on
ASCO20 Moves From McCormick Place: Oncologists Prepare for a Virtual Meeting With the ASCO 2020 Annual Meeting just days away, oncologists are nearly universally planning to “attend” this year’s virtual meeting. However, their participation in the meeting will be less in real-time and
COVID-19 Telemedicine and Breast Cancer Patient Care during the COVID-19 Pandemic: Oncologists' Perspective COVID-19 has served as a catalyst for the rapid uptake of telemedicine across a range of therapeutic categories. Initially, physicians adopted telemedicine, despite uncertainty surrounding reimbursement, in order to ensure the safety of
A New Approach for Healthcare Dialogue Research Clinical treatment decisions are complex. Traditional quantitative and qualitative research is key to understanding how physicians think about various therapies and what drives them to prescribe one particular course of treatment over another.
COVID-19 COVID-19 Impact on US Commercial Payers Throughout the COVID outbreak, health plans have collectively gone to great lengths to provide coverage in an urgent and unexpected situation. Plans have rapidly adapted to current healthcare needs...
How MDs are discussing migraine treatment options with patients Since 2018, the migraine treatment landscape has changed dramatically, with two new approvals in the month of February alone (Vyepti, Nurtec ODT). In light of these developments, we were curious about how migraine
COVID-19 COVID-19: Impact on Healthcare Practices and Treatment Decisions The evolving COVID-19 pandemic is causing enormous impact on individuals and the healthcare system. Increasingly, it is also clear that COVID-19 has broad-ranging effects on our workplaces, our economy, and our social interactions.
AAN 2020 Abstracts Released - What We're Watching in Multiple Sclerosis As of March 13, the AAN annual meeting has been cancelled due to the ongoing global COVID-19 (Coronavirus) pandemic. We'll be keeping a close eye on any plans to hold events digitally and
Treating migraine was a major topic at AAPM 2020 - Here’s how migraine treaters perceive the anti-CGRPs While opioid abuse deterrence and deprescribing topics were again center stage at the American Academy of Pain Medicine (AAPM) Annual Meeting this year—held February 26-March 1 in National Harbor, MD—headache and
Embracing Agility in Pharma Market Research The following is based on a presentation given by ZoomRx at the Pharma Market Research Conference in Newark, NJ on Feb 5-6, 2020. Please reach out via the form at the bottom of
Rare is Everywhere: How 5 Lessons from Rare-disease Market Research Apply to Patient Segments in Common Diseases The continued growth of personalized medicine and other treatment trends presents new challenges for market researchers. Within patient populations that were once considered relatively homogenous, new, smaller patient subgroups are being identified as
ASH 2019: Hem-oncs share their perspective on the latest in MM and CLL treatment among other key topics Nearly 30,000 hematology specialists gathered for this year’s 2019 American Society of Hematology (ASH) annual meeting held Dec 7-10 in Orlando, Florida. This year’s conference delivered on its promise to
Getting ready for ASH 2019: Perspective from the ZoomRx hem-onc panel The ASH 2019 Annual Meeting kicks-off this Saturday (12/7) in Orlando. Our survey of 51 practicing hematologists-oncologists indicated a great deal of excitement and anticipation, as they prepare for the meeting.In
Cardiologists share their perspective on The Medicines Co.'s inclisiran and other key events from AHA's 2019 Scientific Sessions Following AHA 2019 Scientific Sessions, Novartis announced its intention to buy The Medicines Company for nearly $10B, based on promising results on its small interfering RNA (siRNA) therapy, inclisiran.The therapy targets PCSK9
JAKs continue to capture attention, new MOAs stir excitement at ACR 2019 This year’s annual meeting held November 8-13 did not disappoint according to a ZoomRx survey with 35 rheumatologists who attended the conference.
Associate Principal Kat Lynch on working in a team-based environment and appreciating malaise-era cars. Kat Lynch is an Associate Principal in our Boston office. She’s been at ZoomRx for over three years and has worked in pharma market intelligence for over 20. Kat’s deep understanding
Oncologists on ESMO 2019 and the Potential Impact of Key PARP Inhibitor Data Following this year’s ESMO annual meeting we asked a group of oncologists practicing in the US to weigh in on Europe’s biggest oncology conference. Oncologists expressed general excitement about the meeting,
Evaluating Print vs. Digital Aids in Oncology Equipping reps with digital visual aids is a time and cost-intensive exercise. Consequently, sales leadership teams find themselves grappling with the questions:The conventional logic is that digital aids enable sales reps to
We’ve tracked oncology promotional efforts for 120+ brands across 60,000 interactions over the last 5 years. Oncology sales forces are complex and nuanced. They carry multiple products and indications, often conveying multiple themes in the same interaction, given the breadth of indications a typical oncologist treats. As a result, an oncology interaction is a prioritization exercise...
Giving Back by Taking a Survey The most rewarding part of the ZoomRx research experience is successfully funding the treatment of a deserving patient.Healthcare professionals (HCPs) are busy. The decision to participate in research is always a trade-off
Oncologists reflect on ASCO 2019 The data shared at this year's ASCO Annual Meeting moved the field of clinical oncology forward.Our survey with over 60 oncologists who attended the conference shows that ASCO 2019 did not disappoint.
