Media Tracking False Impressions: How Pharma Brands Are Misled by Digital Reach Metrics New data reveals the scale of waste in digital media spend, but a new kind of tool is helping pharma brands cut through the noise and plan with precision. TL;DR: What You
Brand Builder Competitive Landscape Research: Future-Scaping for Launch Excellence Executive Summary Anticipating future competitive dynamics is essential for pharmaceutical brand launch. Forward-looking competitive analysis enables organizations to shape clinical development strategies, refine positioning approaches, and optimize resource allocation well before market entry.
HCP-Pt Revolutionizing Patient Journey in Healthcare: Real Conversations Driving Personalized Support "I'm scared, doctor. Will this new treatment really work for me?" This poignant question, captured in a clinical conversation, encapsulates the deeply personal nature of every patient's healthcare journey. In an era of
Promotional Tracking Unveiling the Mindshare Battle in Psychiatric Drugs What drives Psychiatrists’ Awareness and Excitement in a space with multiple alternatives? Executive Summary The psychiatric drug market is fiercely competitive, with healthcare professionals (HCPs) navigating a crowded landscape of approved and pipeline
Ferma Congress Advancing the Fight Against NSCLC: Key Highlights from AACR 2025 The AACR Annual Meeting 2025 is set to unveil groundbreaking advancements in the fight against non-small cell lung cancer (NSCLC). This year’s conference will spotlight emerging therapies, novel biomarkers, and cutting-edge research
Ferma Congress Breaking New Ground in Breast Cancer Research: Key Highlights from AACR 2025 As the global oncology community prepares for the American Association for Cancer Research (AACR) Annual Meeting 2025 with the abstract release this week, the spotlight is on groundbreaking advancements in breast cancer research.
HCP-Pt Bridging the Gap: Aligning HCP and Patient Lexicons for More Effective Communication "Doctor, can you explain that again? I'm not sure I understand all those medical terms." This common refrain in exam rooms across the country highlights a critical challenge in healthcare communication: the gap
Brand Builder Bridging Insights to Action: How Effective Workshops Drive Research ROI for Pharmaceutical Teams Executive Summary In today's budget-constrained pharmaceutical landscape, converting research insights into strategic action remains a critical challenge for market research and brand teams. This white paper examines how structured workshops bridge the gap
Promotional Tracking Evaluating Messaging Benchmarks Across Key Therapeutic Areas: Oncology, Rare Disease, and Immunology Following our prior analysis of overarching trends in healthcare professional (HCP) message recall and effectiveness across the pharmaceutical market, we’ve now explored three key therapeutic areas in greater depth: Oncology, Rare Disease,
ZoomRx Breaking the Chains: How AI is Revolutionizing Pharmaceutical Market Research Forever Gone are the days when pharmaceutical companies had to choose between deep insights or broad sample sizes. The age-old trade-off that has handcuffed market researchers for decades is finally crumbling, thanks to advancements
ZoomRx The Synthetic Mirage: Why AI-Generated Data Falls Short in Life Sciences Market Research Imagine a world where market research is conducted without ever speaking to a real person. Sounds efficient, right? But what if this efficiency comes at the cost of accuracy and insight? The life
HCP-Pt Pharma's Crystal Ball: How Real Doctor-Patient Chats Are Reshaping Market Dominance Imagine having a front-row seat to every doctor-patient interaction, hearing the unfiltered conversations that shape treatment decisions and market trends. This is now a reality, thanks to innovative tools like ZoomRx's doctor patient
Brand Builder Segmentation Insights: Optimizing Launch Through HCP and Patient Personas Executive Summary Strategic audience segmentation is critical for pharmaceutical brand launch success. By identifying and profiling distinct healthcare provider (HCP) and patient personas, organizations can develop targeted promotional strategies that drive brand adoption
HCP-Pt The Unveiling: A Pharma Marketer's Journey into the Doctor-Patient Black Box Sarah leaned back in her chair, rubbing her temples. As the marketing director for a mid-sized pharmaceutical company, she had hit a wall. Their new diabetes medication wasn't gaining the traction they had
HCP-Pt ZoomRx Thought Leadership - Agile Conversation Insights Drive Promotional Tactics Insights to Action: Creating a Dynamic Feedback Loop Between Clinical Conversations and Promotional Tactics In today's rapidly evolving pharmaceutical landscape, marketers face a significant challenge: they lack real-time visibility into clinical conversations between
Promotional Tracking Pharma Messaging Benchmarks: Optimize Recall, Effectiveness & HCP Engagement Launching a pharmaceutical brand is a high stakes endeavor, and ensuring that sales reps deliver the right messages at the right time is critical to success. However, navigating the complexity of pharmaceutical brand
HCP-Pt Decoding Patient Conversations: How Clinical Recording Research Helps Navigate Communication For New Targeted Therapies for Myasthenia Gravis Evolving Treatment Decisions in gMG Generalized Myasthenia Gravis (gMG) is a rare autoimmune neuromuscular disorder that presents healthcare professionals (HCPs) and patients with new treatment pathways. The management of gMG requires careful consideration
Brand Builder Global Qualitative Research: ZoomRx Solutions for Common Pitfalls Executive Summary Conducting qualitative research on a global scale presents unique challenges that can compromise the quality of insights if not properly addressed. This white paper examines six common pitfalls in global qualitative
HCP-Pt Cervical Cancer Awareness: Empowering Prevention and Care Cervical cancer is a preventable yet devastating disease, affecting thousands of women worldwide. With January recognized as Cervical Cancer Awareness Month, it’s an opportunity to spotlight the importance of education, early detection,
Brand Builder Effective Messaging Research for Pharma Brands Executive Summary In the complex pharma landscape, effective messaging is crucial for successful brands. Messaging defines how a brand communicates its unique value proposition to its target audience, serving as the foundation for
Promotional Tracking Enhancing Message Tracking HCPs are over-burdened with information. In the sea of information, your brand messages need to stand out. Messaging is no longer about just raising awareness levels on new drugs and treatments but motivating
Brand Builder Patient Journey Insights: Driving Effective Launch Tactics Executive Summary Understanding the patient journey is fundamental to pharmaceutical brand launch success. This foundational research guides development of brand strategy, messaging, and tactical planning throughout the pre-launch period. By mapping patient experiences,
HCP-Pt HIV Awareness Month: Real HCP-Patient Conversations Driving Change December is HIV Awareness Month; a good opportunity to reflect on the challenges faced by those living with the condition as they navigate strategies for HIV prevention and treatment. Significant medical advancements have
Promotional Tracking RFK Jr. Nomination to lead HHS Gain critical insights into the perspectives of healthcare professionals (HCPs) regarding Robert F. Kennedy Jr.'s nomination as Secretary of Health and Human Services (HHS). This report highlights key findings from a survey
HCP-Pt Lung Cancer Awareness 2024 As we mark Lung Cancer Awareness Month this November, it’san opportunity to reflect on the crucial importance of early detection, treatment advances, and support for patients battling this life-threatening disease. In 2024,
