Promotional Tracking Evaluating Messaging Benchmarks Across Key Therapeutic Areas: Oncology, Rare Disease, and Immunology Following our prior analysis of overarching trends in healthcare professional (HCP) message recall and effectiveness across the pharmaceutical market, we’ve now explored three key therapeutic areas in greater depth: Oncology, Rare Disease,
Promotional Tracking Pharma Messaging Benchmarks: Optimize Recall, Effectiveness & HCP Engagement Launching a pharmaceutical brand is a high stakes endeavor, and ensuring that sales reps deliver the right messages at the right time is critical to success. However, navigating the complexity of pharmaceutical brand
