Blog
  • Omnichannel
  • Oncology
  • Conferences
  • Media Tracking
  • Ferma.AI
  • Launch Excellence
  • HCP-PT
  • Talent Community
  • HCP Community
  • Non Profit
Brian H Gibbs

Brian H Gibbs

1 post •
Measuring Pharma SalesForce Effectiveness -   The Allure and Risk of Single Number Approach
Promotional Tracking

Measuring Pharma SalesForce Effectiveness - The Allure and Risk of Single Number Approach

Navigating the Nuances of SalesForce Effectiveness: A Deeper Dive Beyond the Composite Scores Pharmaceutical sales rep conversations are dynamic. Accurately evaluating and optimizing the sales force effectiveness (SFE) / promotional effectiveness (PET) is paramount

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Brian H Gibbs
    Brian H Gibbs
5 min read

All rights reserved ZoomRx - 2020.   Privacy Policy


HOME
PERSPECTIVES
PANELISTS
CAREERS