Promotional Tracking Is Your Pharma Brand Still Promotion Sensitive? Executive Summary: When growth slows, pharma leadership faces high-stakes questions: should they reduce sales force investment—or is the market still responsive to high-quality promotions? Promotional sensitivity isn’t a mystery—it’s
Promotional Tracking Plot, Prompt, Perfect: A Two-Step Framework Powered by Real-Time Survey Results & AI Benchmarks ZoomRx has been working with 150+ pharmaceutical brands in optimizing their Message Performance through surveys & LLM powered Benchmarking exercises Pharmaceutical brands operate in an increasingly complex communication landscape. Healthcare professionals (HCPs) are pressed
Promotional Tracking Rethinking MSL Impact: From Activity to Actual Influence Why MSL Effectiveness Studies Matter Medical Science Liaisons (MSLs) serve as trusted scientific experts who engage health care professionals and key opinion leaders with evidence-based clinical information. They shape how therapies—both emerging
