Promotional Tracking Rethinking MSL Impact: From Activity to Actual Influence Why MSL Effectiveness Studies Matter Medical Science Liaisons (MSLs) serve as trusted scientific experts who engage health care professionals and key opinion leaders with evidence-based clinical information. They shape how therapies—both emerging
Promotional Tracking 2024 Lung Cancer Developments ZOOMRX Global Oncology Panel’s Perspectives The last couple of months have brought some high-profile developments in non-small cell lung cancer (NSCLC) including critical data released at the World Conference on Lung Cancer
Oncology Four Key Salesforce Strategies to Delight Oncologists Attributes 5 Point Scale Functional: When the reps deliver well on a particular attribute Dysfunctional: When the reps did not deliver well on a particular attribute 1. I like it that way 2.
