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Media Tracking

A collection of 2 posts

Beyond Vanity Metrics: How Traditional Digital Performance Metrics are Misleading Pharma Marketers
Media Tracking

Beyond Vanity Metrics: How Traditional Digital Performance Metrics are Misleading Pharma Marketers

If you're only tracking owned properties, you're missing 90% of the story and the critical insights shaping HCP treatment decisions. Comprehensive behavioral intelligence fills this gap, empowering pharmaceutical marketers to make confident, evidence-based

  • Robert Faria
3 min read
False Impressions: How Pharma Brands Are Misled by Digital Reach Metrics
Media Tracking

False Impressions: How Pharma Brands Are Misled by Digital Reach Metrics

New data reveals the scale of waste in digital media spend, but a new kind of tool is helping pharma brands cut through the noise and plan with precision. TL;DR: What You

  • Robert Faria
5 min read

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