Promotional Tracking Evaluating Messaging Benchmarks Across Key Therapeutic Areas: Oncology, Rare Disease, and Immunology Following our prior analysis of overarching trends in healthcare professional (HCP) message recall and effectiveness across the pharmaceutical market, we’ve now explored three key therapeutic areas in greater depth: Oncology, Rare Disease,
Promotional Tracking Pharma Messaging Benchmarks: Optimize Recall, Effectiveness & HCP Engagement Launching a pharmaceutical brand is a high stakes endeavor, and ensuring that sales reps deliver the right messages at the right time is critical to success. However, navigating the complexity of pharmaceutical brand
Promotional Tracking Enhancing Message Tracking HCPs are over-burdened with information. In the sea of information, your brand messages need to stand out. Messaging is no longer about just raising awareness levels on new drugs and treatments but motivating
Promotional Tracking RFK Jr. Nomination to lead HHS Gain critical insights into the perspectives of healthcare professionals (HCPs) regarding Robert F. Kennedy Jr.'s nomination as Secretary of Health and Human Services (HHS). This report highlights key findings from a survey
Oncology Global Pharma Manufacturer Perception Tracker Oncology Every day, over 54,500 people are diagnosed with cancer and more than 26,000 succumb. Pharma leaders are answering the call by increasing investments in cancer drug research and developing personalized treatments,
Promotional Tracking Global Pharma Manufacturer Perception: Vaccines The vaccine industry has undergone an unprecedented transformation in the last 5 years, driven by significant technological advancements and a renewed global focus on public health and immunization. Breakthroughs in multiple areas like
Promotional Tracking 2024 Lung Cancer Developments ZOOMRX Global Oncology Panel’s Perspectives The last couple of months have brought some high-profile developments in non-small cell lung cancer (NSCLC) including critical data released at the World Conference on Lung Cancer
Oncology Four Key Salesforce Strategies to Delight Oncologists Attributes 5 Point Scale Functional: When the reps deliver well on a particular attribute Dysfunctional: When the reps did not deliver well on a particular attribute 1. I like it that way 2.
Promotional Tracking ASCO 2024: What the Post-conference Survey Reveals This year marked the 60th Annual ASCO Conference—and as befits an august institution, it was noteworthy. Over 40,000 oncologists, industry professionals and patient advocacy activists gathered at Chicago’s McCormick Place
Promotional Tracking Top 10 Pharma Sales Metrics You Need to Drive Physician Adoption In today's competitive pharma market, data is king. But what kind of data matters most? This blog cuts through the noise to reveal the top 10 pharma sales force effectiveness metrics you need
Promotional Tracking Hey Pharma–Do You Know What Your Customers Really Want? This article originally appeared in Pharma Exec April 24, 2024 Running a healthcare practice is hard, filled with critical daily activities that aren’t covered in medical school. Patients need help with their
News Hopes and Hurdles: Rare Disease Management Creutzfeldt-Jakob disease is a degenerative brain disorder. It is fatal and occurs in 1-2 persons per 1 million population every year. Pulmonary arterial hypertension is a progressive disorder characterized by high blood pressure,
Promotional Tracking Factor XIa Inhibitors for NVAF - Cardiologists' Perspectives Key Findings •Eliquis is currently the top choice for stroke prevention in NVAF, being used in 56% of patients, followed by Xarelto at 26% • Mirroring usage, 77% of cardiologists perceive Eliquis as performing
Promotional Tracking Four Myths in HCP-Sales Rep Engagements Stirring the Hornet’s Nest Engaging with healthcare professionals (HCPs) through sales representative interactions is like a delicate dance. There are established norms & firm beliefs on how it is being done. Challenging those
Promotional Tracking Driving Successful HCP-Sales Rep 'Engagements : 2023' Lookback PET Report The what and how behind the successful engagements and their trends over half a decade Understanding the Ever-Evolving HCP-Sales Rep Engagements . As we step into 2024, we look to understand 1. How HCP-Sales
Oncology Oncology Manufacturers' Perception - Insights from the Healthcare Frontline Leaders of Oncologist’s Perceptions: Who are they and what sets them apart In the highly competitive oncology therapeutics landscape, there is a direct correlation between oncologists’ preferences and financial success. That makes
Digital Tracker A New Way of Tracking Digital: Leveraging Observed Online HCP Behavior in the Infectious Disease Marketplace Access the case study to understand how Digital Tracker (PERxCEPT) helped a Top 10 Pharma company strategically strengthen their online presence ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company*
Promotional Tracking Thriving Against the Odds - A Case study An Emerging Biopharma’s David vs. Goliath story in the Post Launch Space Problem: Respiratory diseases are one of the leading causes of death and hospital admissions in the US. This market is
Oncology Mindshare Masters: Top Oncology Brands that Oncologists Trust Have you ever wondered which oncology brands truly dominate and capture the mindshare oncologists in the ever-evolving field of oncology? With a staggering 100+ new molecular entities approved by the FDA (Feder
Launch Excellence Hope for Patients with Anemia of CKD: FDA Approves Jesduvroq GSK plc has announced the FDA approval of Jesduvroq (daprodustat) for the treatment of anaemia due to chronic kidney disease (CKD) in adults who have been receiving dialysis for at least four months.
Promotional Tracking Pharma Marketers' Point of View: The Evolution of the Pharma Promotional Landscape Highlight products’ superiority and differentiability Your browser does not support the audio element. Answer questions and/or solve problems Your browser does not support the audio element. Deliver newer data, such as product
Customer Engagement Physicians' View of the Industry Giants: Ranking the Top Pharma Companies The pharmaceutical industry is constantly evolving, and the perceptions of healthcare professionals (HCPs) play a critical role in shaping the public's trust and acceptance of drugs. To understand how physicians perceive the top
Digital Pharma Branded Messaging in an AI-Driven World Can ChatGPT and Large-Scale Industry Benchmarks Revolutionize Message Generation in pharma? Artificial intelligence and machine learning (AI/ML) have long been trending topics within the pharma industry. The latest buzz-worthy development in the
Oncology Oncology Commercial Leadership: Traits of Top Oncology Sales Reps Success strategies of the leading oncology sales reps Many factors contribute to the success of any oncology therapy, beginning with efficacy. Yet, widespread uptake relies on physician prescribing power—and oncologists’ willingness to
Covid-19 COVID-19 Impact: The Future of In-person and Omni-channel Promotion The COVID-19 pandemic led to significant changes in the way pharma engaged with healthcare practitioners (HCPs). To better understand these trends, ZoomRx analyzed over 20,000 sales rep interactions during the COVID-19 pandemic,
