In the fast-paced world of pharmaceuticals, having accurate and actionable insights is a competitive advantage. These insights enable informed commercial decision making and downstream action.
However, brands face challenges with their promotional tracking due to data vendors such as BrandImpact. We'll explore how ZoomRx is shaking up the landscape with its innovative approach and how your brand can benefit from making the switch.
The Problem with BrandImpact
Pharmaceutical brands today are inundated with data, but not all data is created equal. Clients have encountered issues with their syndicated, rigid, and low-sample reports. These reports often are just data dumps that offer little to no actionable insights, leaving brands in the dark when it comes to making critical, insights-driven decisions. The lack of tailored, real-time insights has been a pain point for many in the industry, creating an urgent need for a more effective solution.
ZoomRx’s USP
ZoomRx offers customized promotional tracking research. The unique multi-touchpoint approach to measuring not only what happened but also what resonated and how perceptions shifted over time has been crucial for brand teams. On top of this, ZoomRx reports contextualizing the data points using industry promotional benchmarks that clearly illustrate what success looks like.
One of ZoomRx's most compelling features is the integration of surveys powered by voice responses from HCPs. The promotional tracking also has the ability to have context-specific follow-up questions that delve into the 'whys' behind the 'what's,' providing a more comprehensive understanding of market dynamics.
Pharma Brands Making the Switch
The effectiveness of ZoomRx's approach to promotional tracking hasn't gone unnoticed. Several leading brands in the Oncology, Immunology, Infectious Diseases, and Vaccines sectors have already made the strategic decision to switch to ZoomRx. It's worth noting that the brands making this transition are some of the biggest names in the industry, showing the trust and reliability in ZoomRx’s approach
Making the Transitions Smooth
Switching to a new data provider is no small feat, but ZoomRx ensures a seamless transition process. Our team is adept at maintaining the integrity of leadership dashboards during the switch, ensuring that brand teams have uninterrupted access to their data. With custom recruitment strategies, ZoomRx ensures that the right set of targets is engaged in the research, perfectly aligning with the brand's specific needs.
Make the Switch Today
If you are feeling stuck with low-fidelity reports & ready to shift from dynamic insights, now is the perfect time to explore what ZoomRx has to offer. For a limited time, we are excited to offer a zero-cost pilot for brand teams interested in experiencing the ZoomRx difference. Don't let outdated data hold your brand back. Make the switch to ZoomRx today and empower your team with the insights they need to succeed.
Switching to ZoomRx means not just adapting to change but embracing innovation. Contact us today to learn more about our pilot offer and start your journey toward actionable insights and data-driven success.
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