Promotional Tracking Four Myths in HCP-Sales Rep Engagements Stirring the Hornet’s Nest Engaging with healthcare professionals (HCPs) through sales representative interactions is like a delicate dance. There are established norms & firm beliefs on how it is being done. Challenging those
News 2022 Earnings Story of Pharma Giants: A Look at Their Financials, R&D, and M&A Strategies Introduction: The 2022 annual earnings reports for the leading global pharmaceutical companies have been released, providing a comprehensive overview of the industry's performance and strategic priorities. Our analysis of these reports aims to
Ferma The Future of Healthcare is Now, but HCPs are Wary Artificial intelligence (AI) capabilities have been rapidly advancing, and have catapulted into the public awareness with the launch of AI Chatbots such as ChatGPT. These tools have the capacity to revolutionize healthcare and
