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Andrew Yukawa

Andrew Yukawa

San Francisco, CA •
19 posts •
The Rise of AI in Pharmaceutical Industry
Ferma Engine

The Rise of AI in Pharmaceutical Industry

Imagine a world where groundbreaking drugs are developed at lightning speed and data-driven decisions are made with unparalleled accuracy and speed. This is the promise of Artificial Intelligence (AI) in pharmaceutical industry, a

  • ZoomRx
    ZoomRx
  • Andrew Yukawa
    Andrew Yukawa
4 min read
Ferma in Focus: A Year in Review
Ferma

Ferma in Focus: A Year in Review

ZoomRx has always prided itself as a company that provides answers – not just data. And though this vision has primarily manifested itself during our tenure as a life sciences consultancy services, we feel

  • Andrew Yukawa
    Andrew Yukawa
5 min read
Generative AI Security: Preparing Your IT Infrastructure for the Next Big Thing
Ferma Engine

Generative AI Security: Preparing Your IT Infrastructure for the Next Big Thing

Introduction The promise of generative AI has swiftly moved from a concept to a cornerstone of digital transformation in the life sciences industry. As technologies like ChatGPT grab headlines, it's clear they're part

  • Andrew Yukawa
    Andrew Yukawa
4 min read
Navigating the Ethical Landscape of AI in Medical Writing
Ferma Engine

Navigating the Ethical Landscape of AI in Medical Writing

Generative AI technology is reshaping the medical writing landscape, bringing significant advances and efficiencies to the field. However, its rise also prompts a parallel discourse on ethics, especially concerning data privacy, algorithmic bias,

  • Andrew Yukawa
    Andrew Yukawa
3 min read
5 Reasons to Choose Ferma for Medical Writing
Ferma Engine

5 Reasons to Choose Ferma for Medical Writing

In the rapidly evolving landscape of medical writing, where precision and compliance are as vital as innovation, choosing the right generative AI platform can make a world of difference. Ferma providing AI solutions

  • Andrew Yukawa
    Andrew Yukawa
2 min read
Revolutionizing Pharma: The Power of Large Language Models and ChatGPT
Digital

Revolutionizing Pharma: The Power of Large Language Models and ChatGPT

Despite excitement about the emergence of AI-based applications such as ChatGPT and DALL-E, the pharmaceutical industry remains skeptical about the impact of these tools. But at ZoomRx, our Ferma.AI leverages comprehensive life

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
  • Vivek
2 min read
How to Win in a Crowded Digital Marketplace [White Paper]
Customer Engagement

How to Win in a Crowded Digital Marketplace [White Paper]

Virtually every single HCP can be reached through digital communication, and the costs of increasing the frequency of digital promotion do not scale linearly as they do for sales rep visits. To win

  • Andrew Yukawa
    Andrew Yukawa
2 min read
The Current State of Sales Rep Promotion: Key Trends in a Post-COVID-19 World
Customer Engagement

The Current State of Sales Rep Promotion: Key Trends in a Post-COVID-19 World

A deep dive into >32,000 in-person and virtual sales rep interactions to examine the impact of the COVID-19 pandemic and uncover key trends in sales rep promotion.

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
2 min read
The Future of Customer Engagement: Digital Pharma Innovation Week 2022
Customer Engagement

The Future of Customer Engagement: Digital Pharma Innovation Week 2022

As the communication preferences of healthcare providers continue to evolve, life sciences organizations have invested heavily to explore innovative means for connecting, engaging, and partnering with their key customers. The annual Digital Pharma

  • Andrew Yukawa
    Andrew Yukawa
  • Vidith Huot
    Vidith Huot
6 min read
8 Striking Facts about Biopharma Digital Ads
Digital Tracker

8 Striking Facts about Biopharma Digital Ads

To date, it has been difficult to put into perspective the full breadth of digital promotion HCPs receive. PERxCEPT, a next-generation omnichannel intelligence tool, demonstrates surprising new insights about the digital marketplace.

  • Andrew Yukawa
    Andrew Yukawa
2 min read
The Top 10 Most Digitally Active Oncology Brands in Q2'22
Digital Tracker

The Top 10 Most Digitally Active Oncology Brands in Q2'22

ZoomRx has ranked the leading oncology brands by their Q2’22 digital activity by collecting banner ad impressions across the entire digital landscape, with the help of ZoomRx's new omnichannel intelligence tool, PERxCEPT.

  • Andrew Yukawa
    Andrew Yukawa
6 min read
ZoomRx Roundtable: Finding Success in Omnichannel Engagement
Customer Engagement

ZoomRx Roundtable: Finding Success in Omnichannel Engagement

Senior leaders at ZoomRx examine how organizations can make adjustments to their customer strategies and define a path forward for a more cohesive and impactful model of omnichannel engagement.

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
1 min read
PERxCEPT: Omnichannel Intelligence Reimagined
Digital Tracker

PERxCEPT: Omnichannel Intelligence Reimagined

PERxCEPT enables you to see exactly what your customers see online, providing unprecedented views into the performance of your competitors’ digital tactics vs that of your own. Take your omnichannel intelligence to the next level with this next-generation tool.

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
4 min read
ZoomRx Roundtable: Identifying key challenges in Omnichannel Engagement
Customer Engagement

ZoomRx Roundtable: Identifying key challenges in Omnichannel Engagement

The best path to optimizing your omnichannel customer engagement strategy begins with identifying common roadblocks facing teams in life sciences. Industry experts at ZoomRx identify the key challenges and discuss how to chart a course toward successful omnichannel engagement.

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
2 min read
Optimize Your Digital Strategy with Enhanced Competitive Insights
Digital Tracker

Optimize Your Digital Strategy with Enhanced Competitive Insights

The stakes for digital marketing strategies in pharmaceutical markets have never been higher, but too often pharma marketers are left in the dark. PERxCEPT helps pharma marketers get a deeper understanding of both their customers and competitors, enabling them to spend smarter.

  • Ty Harkness
    Ty Harkness
  • Andrew Yukawa
    Andrew Yukawa
4 min read
Dispelling Common Myths in Omnichannel Customer Engagement
Customer Engagement

Dispelling Common Myths in Omnichannel Customer Engagement

The COVID-19 pandemic has proven that an omnichannel customer engagement strategy is essential. However, determining what “good” omnichannel engagement looks like in the rapidly changing healthcare landscape is no small task. Complicating matters

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
  • Vidith Huot
    Vidith Huot
2 min read
COVID-19 Impact: The Future of In-person and Omni-channel Promotion
Covid-19

COVID-19 Impact: The Future of In-person and Omni-channel Promotion

The COVID-19 pandemic led to significant changes in the way pharma engaged with healthcare practitioners (HCPs). To better understand these trends, ZoomRx analyzed over 20,000 sales rep interactions during the COVID-19 pandemic,

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
2 min read
COVID-19: Physician Perspective on Efforts to Address Health Inequity
Covid-19

COVID-19: Physician Perspective on Efforts to Address Health Inequity

Evidence shows that the ongoing COVID-19 pandemic disproportionately impacts Black Americans. Here are some recommendations from physicians to advocate for heath equity.

  • Melissa Green
    Melissa Green
  • Andrew Yukawa
    Andrew Yukawa
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Subhadhra Padmanabhan Dhandapani
    Subhadhra Padmanabhan Dhandapani
4 min read
COVID-19 Impact on US Commercial Payers
Covid-19

COVID-19 Impact on US Commercial Payers

Throughout the COVID outbreak, health plans have collectively gone to great lengths to provide coverage in an urgent and unexpected situation. Plans have rapidly adapted to current healthcare needs...

  • Ben Druck
    Ben Druck
  • Andrew Yukawa
    Andrew Yukawa
  • Anirudh Vaidhyaa
    Anirudh Vaidhyaa
4 min read

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