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Aravind Nagarajan

Aravind Nagarajan

5 posts •
ESMO 2020 delivered data representing major progress in oncology, as oncologists grow more accustomed to the virtual format

ESMO 2020 delivered data representing major progress in oncology, as oncologists grow more accustomed to the virtual format

Oncologists are growing accustomed to attending the field’s major meetings virtually, with AACR, ASCO, and now ESMO 2020 having gone fully digital.While the virtual format has undoubtedly impacted attendees’ experiences and

  • Kinga Zapert
    Kinga Zapert
  • Aravind Nagarajan
    Aravind Nagarajan
  • Nithya Jyothi
    Nithya Jyothi
  • Varun Venkatesan
    Varun Venkatesan
5 min read
Embracing Agility in Pharma Market Research

Embracing Agility in Pharma Market Research

The following is based on a presentation given by ZoomRx at the Pharma Market Research Conference in Newark, NJ on Feb 5-6, 2020. Please reach out via the form at the bottom of

  • Aravind Nagarajan
    Aravind Nagarajan
  • Candy Lui
    Candy Lui
3 min read
Oncologists on ESMO 2019 and the Potential Impact of Key PARP Inhibitor Data

Oncologists on ESMO 2019 and the Potential Impact of Key PARP Inhibitor Data

Following this year’s ESMO annual meeting we asked a group of oncologists practicing in the US to weigh in on Europe’s biggest oncology conference. Oncologists expressed general excitement about the meeting,

  • Aravind Nagarajan
    Aravind Nagarajan
  • Kinga Zapert
    Kinga Zapert
3 min read
Evaluating Print vs. Digital Aids in Oncology

Evaluating Print vs. Digital Aids in Oncology

Equipping reps with digital visual aids is a time and cost-intensive exercise. Consequently, sales leadership teams find themselves grappling with the questions:The conventional logic is that digital aids enable sales reps to

  • Aravind Nagarajan
    Aravind Nagarajan
2 min read
We’ve tracked oncology promotional efforts for 120+ brands across 60,000 interactions over the last 5 years.

We’ve tracked oncology promotional efforts for 120+ brands across 60,000 interactions over the last 5 years.

Oncology sales forces are complex and nuanced. They carry multiple products and indications, often conveying multiple themes in the same interaction, given the breadth of indications a typical oncologist treats. As a result, an oncology interaction is a prioritization exercise...

  • Aravind Nagarajan
    Aravind Nagarajan
2 min read

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