Omnichannel Beyond Multichannel Marketing: Delivering Omnichannel Success In today's increasingly diverse and digital world, effectively engaging with customers has become a complex challenge, even in the life sciences industry. With numerous channels available and a plethora of teams within organizations
Customer Engagement The Future of Customer Engagement: Digital Pharma Innovation Week 2022 As the communication preferences of healthcare providers continue to evolve, life sciences organizations have invested heavily to explore innovative means for connecting, engaging, and partnering with their key customers. The annual Digital Pharma
Customer Engagement Dispelling Common Myths in Omnichannel Customer Engagement The COVID-19 pandemic has proven that an omnichannel customer engagement strategy is essential. However, determining what “good” omnichannel engagement looks like in the rapidly changing healthcare landscape is no small task. Complicating matters
