Talent Community Reflecting on a Remarkable Year: Achievements, Growth, and Gratitude at ZoomRx! The holidays are here. One thing we can all feel during this season is gratitude and we have a lot to be joyful for here at ZoomRx! As we continue our mission to
Promotional Tracking Top 10 Pharma Sales Metrics You Need to Drive Physician Adoption In today's competitive pharma market, data is king. But what kind of data matters most? This blog cuts through the noise to reveal the top 10 pharma sales force effectiveness metrics you need
Brand Builder From Script Share to Market Share: Strategies for differentiating your treatment in a competitive market. We will cover the best methods for researching what other treatments target HCPs consider for target patients when making RX decisions. Event Details: i. Title: From Script Share to Market Share: Strategies for
Ferma Engine The Rise of AI in Pharmaceutical Industry Imagine a world where groundbreaking drugs are developed at lightning speed and data-driven decisions are made with unparalleled accuracy and speed. This is the promise of Artificial Intelligence (AI) in pharmaceutical industry, a
News Merck takes a slim lead in oncologists' perceptions amid a 'fiercely competitive' environment Merck’s cancer drug giant Keytruda has helped the Big Pharma top how oncologists see cancer drug makers, but no one company is dominating the field. That’s according to the latest report
Promotional Tracking Hey Pharma–Do You Know What Your Customers Really Want? This article originally appeared in Pharma Exec April 24, 2024 Running a healthcare practice is hard, filled with critical daily activities that aren’t covered in medical school. Patients need help with their
News Pfizer takes top spot in docs' vaccine ranking by 'huge margin' Physicians are unequivocal about who is the big kahuna in the vaccine industry. Asked to rank vaccine manufacturers on five metrics, physicians produced a leaderboard that reads Pfizer, yawning gap, Merck. ZoomRx generated
Brand Builder Power of Biopharma Market Research: From Academic Roots to Strategic Insights Welcome to the Brand Builder Blog Series, where we speak with insights professionals around the biopharma industry about their experiences. Our very own Dan Callahan speaks with Julia Chornak, a veteran of in-house
ZoomRx Top Immunology Players: Rankings Shift as Physicians Weigh In Immunology remains a highly competitive space, with one company standing out above the rest. That is the takeaway from ZoomRx’s analysis of the perceptions of healthcare professionals (HCPs), who overwhelmingly see this
Brand Builder PHYCURE-U How Customer Needs Research Leads to Brand Launch Success Biopharmaceutical companies rely on breakthrough innovations to capture market share. Conducting thorough market research in pharma becomes a cornerstone for those innovative brands’ success. One of the key aspects that cannot be overlooked
Brand Builder PHYCURE-Y: Examining the Role Market Research Plays in Biopharma Brand Launch The nuanced challenges that biopharma brand launch teams must consider prior to launching a new drug include proving efficacy and safety compared to existing options, developing a dosing regimen that promotes patient adherence,
Brand Builder Target Audience Research: Understanding Patient and Physician Needs It’s important to understand the perspective of your target audience to launch a successful biotech brand. In this blog, we explore how comprehensive research on patients and physicians can drive product development,
Brand Builder PHYCURE-C Gaining a Strategic Edge: How Competitor Insights Elevate Small Biotech Brands In the dynamic biotechnology industry, up-and-coming organizations preparing for the launch of new drugs face a myriad of challenges. Among these challenges, existing competitors already control the market, often with the deep pockets
ZoomRx ZoomRx Announces Acquisition of Vivisum Partners, Reinforcing Strategic Consulting Capabilities for Developing Life Sciences Brands Global life sciences consulting firm ZoomRx today announced the acquisition of Vivisum Partners, a boutique market research company specializing in customized and comprehensive market research to support pharmaceutical brand launch. The acquisition reinforces
News Physicians Embrace mRNA Vaccines, But Concerns Linger: Survey Unveils Nuanced Viewpoints A comprehensive survey of healthcare professionals (HCPs) across the United States by biopharma consultants ZoomRx reveals a generally positive, yet nuanced, perspective towards mRNA vaccines like Pfizer-BioNTech and Moderna. While high levels of
Ferma Engine ZoomRx's Ferma Named One of 2023's Most Innovative Life Sciences Advancements Industry-Leading AI Platform Empowers Life Sciences Companies with Custom Solutions, Redefining Data Access and Analysis Ferma is continuously evolving our AI solutions to help our clients stay ahead of the curve. This PM360
ZoomRX TV ZoomRx Announces Launch of ZoomRx TV Tracking The First TV Media Measurement and Optimization Platform Designed for Life Sciences. Cambridge, Massachusetts, November 29, 2023 – Global life sciences consulting firm ZoomRx is set to transform how life sciences brands monitor and
Ferma Engine Revolutionizing Medical Information with Generative AI In the ever-evolving world of life sciences, medical information teams often find themselves at the forefront of this change, grappling with an increasing volume of intricate clinical inquiries. Despite this growing influx of
HCP-Pt Navigating Diabetes Management: Insights from Real-World HCP-Patient Conversations Treatment Discussions in Diabetes Management Managing diabetes effectively requires a comprehensive approach that includes lifestyle modifications, regular monitoring of blood sugar levels, and in many cases, the use of medications. ZoomRx’s doctor
webinar How Generative AI is Transforming Medical Information & Communication Tackling the Complexities of Medical Information Management In the dynamic world of life sciences, medical information teams are at the forefront of change, facing an ever-growing avalanche of intricate clinical inquiries. These teams
Oncology Adaptive Follow-ups using Prompts and Generative AI for In-depth Insights Primary Market Research (PMR) has come a long way. From what started as a paper-based quant survey to gauge consumer preferences in the 1920s, market research in pharma has undergone multiple paradigm shifts.
