HCP-Pt Cervical Cancer Awareness: Empowering Prevention and Care Cervical cancer is a preventable yet devastating disease, affecting thousands of women worldwide. With January recognized as Cervical Cancer Awareness Month, it’s an opportunity to spotlight the importance of education, early detection,
Brand Builder Effective Messaging Research for Pharma Brands Executive Summary In the complex pharma landscape, effective messaging is crucial for successful brands. Messaging defines how a brand communicates its unique value proposition to its target audience, serving as the foundation for
Promotional Tracking Enhancing Message Tracking HCPs are over-burdened with information. In the sea of information, your brand messages need to stand out. Messaging is no longer about just raising awareness levels on new drugs and treatments but motivating
Brand Builder Patient Journey Insights: Driving Effective Launch Tactics Executive Summary Understanding the patient journey is fundamental to pharmaceutical brand launch success. This foundational research guides development of brand strategy, messaging, and tactical planning throughout the pre-launch period. By mapping patient experiences,
HCP-Pt HIV Awareness Month: Real HCP-Patient Conversations Driving Change December is HIV Awareness Month; a good opportunity to reflect on the challenges faced by those living with the condition as they navigate strategies for HIV prevention and treatment. Significant medical advancements have
Promotional Tracking RFK Jr. Nomination to lead HHS Gain critical insights into the perspectives of healthcare professionals (HCPs) regarding Robert F. Kennedy Jr.'s nomination as Secretary of Health and Human Services (HHS). This report highlights key findings from a survey
HCP-Pt Lung Cancer Awareness 2024 As we mark Lung Cancer Awareness Month this November, it’san opportunity to reflect on the crucial importance of early detection, treatment advances, and support for patients battling this life-threatening disease. In 2024,
Brand Builder Positioning Insights for Winning Biotech Brands: ZoomRx's Strategic Approach Executive Summary Positioning defines the unique space a brand occupies in the hearts and minds of its target audience, serving as the North Star for all promotional activities. We introduce ZoomRx's comprehensive approach
Oncology Global Pharma Manufacturer Perception Tracker Oncology Every day, over 54,500 people are diagnosed with cancer and more than 26,000 succumb. Pharma leaders are answering the call by increasing investments in cancer drug research and developing personalized treatments,
Brand Builder Core Visual Aid Insights Drive Successful Brand Launch Executive Summary Successful pharmaceutical brand launches require more than just compelling messaging and creative concepts - they demand effective sales execution. The core visual aid (CVA) and its delivery serve as the primary
Promotional Tracking Global Pharma Manufacturer Perception: Vaccines The vaccine industry has undergone an unprecedented transformation in the last 5 years, driven by significant technological advancements and a renewed global focus on public health and immunization. Breakthroughs in multiple areas like
Brand Builder Developing Winning Creative Concepts for Brand Launch Executive Summary Compelling creative concepts are essential for building and launching successful pharmaceutical brands. Creative concepts define the visual identity and emotional core of how a pharma brand connects with its target audience,
Promotional Tracking 2024 Lung Cancer Developments ZOOMRX Global Oncology Panel’s Perspectives The last couple of months have brought some high-profile developments in non-small cell lung cancer (NSCLC) including critical data released at the World Conference on Lung Cancer
HCP-Pt Breast Cancer Awareness Month 2024: Key Insights from Doctor-Patient Conversations As Breast Cancer Awareness Month 2024 unfolds, the focus goes beyond raising awareness—it’s about deepening our understanding of patient experiences and treatment pathways. For pharmaceutical and life sciences companies, this month
Brand Builder Effective Messaging for Pharmaceutical Brand Launch Executive Summary In the complex landscape of pharmaceutical marketing, effective messaging is crucial for successful pharma brand launches. Messaging defines how a brand communicates its unique value proposition to its target audience, serving
Oncology Four Key Salesforce Strategies to Delight Oncologists Attributes 5 Point Scale Functional: When the reps deliver well on a particular attribute Dysfunctional: When the reps did not deliver well on a particular attribute 1. I like it that way 2.
Brand Builder Tools to Optimize Launch Insights Planning Executive Summary Launching a new pharmaceutical brand is a complex undertaking that requires significant investments in market research and strategic planning. To help companies navigate this process, ZoomRx has developed a comprehensive Launch
Research A Comprehensive Guide to Patient Journey Mapping Patient journey mapping is a powerful technique that helps us understand the entire experience a patient goes through, from the first symptoms to the completion of treatment. By mapping out this journey, healthcare
Brand Builder The Importance of Message Testing Research In the fiercely competitive landscape of small biotech companies, the ability to effectively communicate a clear and compelling message is paramount. Message testing research serves as a valuable tool to improve direct communications
Brand Builder The Art of Creative Concept Research Creativity plays a vital role in capturing you target audience’s attention and establishing an emotional bond. Creative concept research empowers small biotech companies to explore and refine various creative approaches, ensuring their
Brand Builder Market Positioning Research: Carving a Niche in the Biotech Market Effective market positioning is crucial for small biotech companies to establish a strong foothold and thrive. Market Positioning research enables biotech companies to define their unique value proposition, differentiate themselves from competitors, and
Brand Builder How Improv Made Me a Better Market Research Moderator Market Research Moderator Techniques Overlap with Improv It might surprise you to know that being a market research moderator and improv comedy are a lot alike. I’ve been doing improv for less
Brand Builder A Powerful Pair: Market Research Agencies and Pharmaceutical Medical Affairs Pharmaceutical medical affairs teams play a pivotal role for biopharmaceuticals launching their brands. They serve as the bridge between science and practice, ensuring that healthcare providers are well-informed about the latest innovations in
Brand Builder 4 Essential Pillars of Pharmaceutical Brand Building So you’re managing a new pharmaceutical product that has a lot of promise. How do you take that promise to build a strong brand that your target patients and physicians will be
Brand Builder Effective Positioning Research for Pharmaceutical Brand Launches: ZoomRx's Strategic Approach Executive Summary: In the highly competitive pharma industry, effective pharmaceutical brand positioning is crucial for successful product launches. Positioning defines the unique space a brand occupies in the hearts and minds of its
