Brand Builder Developing Winning Creative Concepts for Brand Launch Executive Summary Compelling creative concepts are essential for building and launching successful pharmaceutical brands. Creative concepts define the visual identity and emotional core of how a pharma brand connects with its target audience,
Brand Builder Effective Messaging for Pharmaceutical Brand Launch Executive Summary In the complex landscape of pharmaceutical marketing, effective messaging is crucial for successful pharma brand launches. Messaging defines how a brand communicates its unique value proposition to its target audience, serving
Brand Builder Tools to Optimize Launch Insights Planning Executive Summary Launching a new pharmaceutical brand is a complex undertaking that requires significant investments in market research and strategic planning. To help companies navigate this process, ZoomRx has developed a comprehensive Launch
Brand Builder The Importance of Message Testing Research In the fiercely competitive landscape of small biotech companies, the ability to effectively communicate a clear and compelling message is paramount. Message testing research serves as a valuable tool to improve direct communications
Brand Builder The Art of Creative Concept Research Creativity plays a vital role in capturing you target audience’s attention and establishing an emotional bond. Creative concept research empowers small biotech companies to explore and refine various creative approaches, ensuring their
Brand Builder Market Positioning Research: Carving a Niche in the Biotech Market Effective market positioning is crucial for small biotech companies to establish a strong foothold and thrive. Market Positioning research enables biotech companies to define their unique value proposition, differentiate themselves from competitors, and
Brand Builder 4 Essential Pillars of Pharmaceutical Brand Building So you’re managing a new pharmaceutical product that has a lot of promise. How do you take that promise to build a strong brand that your target patients and physicians will be
Brand Builder From Script Share to Market Share: Strategies for differentiating your treatment in a competitive market. We will cover the best methods for researching what other treatments target HCPs consider for target patients when making RX decisions. Event Details: i. Title: From Script Share to Market Share: Strategies for
Brand Builder Power of Biopharma Market Research: From Academic Roots to Strategic Insights Welcome to the Brand Builder Blog Series, where we speak with insights professionals around the biopharma industry about their experiences. Our very own Dan Callahan speaks with Julia Chornak, a veteran of in-house
Brand Builder PHYCURE-U How Customer Needs Research Leads to Brand Launch Success Biopharmaceutical companies rely on breakthrough innovations to capture market share. Conducting thorough market research in pharma becomes a cornerstone for those innovative brands’ success. One of the key aspects that cannot be overlooked
Brand Builder PHYCURE-Y: Examining the Role Market Research Plays in Biopharma Brand Launch The nuanced challenges that biopharma brand launch teams must consider prior to launching a new drug include proving efficacy and safety compared to existing options, developing a dosing regimen that promotes patient adherence,
Brand Builder Target Audience Research: Understanding Patient and Physician Needs It’s important to understand the perspective of your target audience to launch a successful biotech brand. In this blog, we explore how comprehensive research on patients and physicians can drive product development,
Brand Builder PHYCURE-C Gaining a Strategic Edge: How Competitor Insights Elevate Small Biotech Brands In the dynamic biotechnology industry, up-and-coming organizations preparing for the launch of new drugs face a myriad of challenges. Among these challenges, existing competitors already control the market, often with the deep pockets
Promotional Tracking Thriving Against the Odds - A Case study An Emerging Biopharma’s David vs. Goliath story in the Post Launch Space Problem: Respiratory diseases are one of the leading causes of death and hospital admissions in the US. This market is
Launch Excellence From Triumph to Competition: Humira's Journey and the Rise of Biosimilars Humira, a name synonymous with swiss knife. It is a drug that could treat all conditions from Rheumatoid arthritis to Ulcerative Colitis. It is a blockbuster drug that rose to prominence amidst challenges
Launch Excellence Advancing Schizophrenia Treatment: Exploring UZEDY and Abilify Asimtufii Introduction: Schizophrenia, a complex mental health condition, requires ongoing management to enhance the quality of life for individuals affected by it. Recent advancements in medical science have introduced two innovative treatments: UZEDY and
Launch Excellence A Game-Changer for Narcolepsy: Lumryz (Sodium Oxybate) Takes Center Stage with Once-Nightly Dosing Introduction: Living with narcolepsy can be challenging, especially when excessive daytime sleepiness and cataplexy disrupt daily life. Lumryz (sodium oxybate), a once-nightly extended-release oral suspension, offers new hope for patients. In this blog
Launch Excellence Arexvy: A Promising Breakthrough in RSV Prevention for Older Adults Introduction: ZoomRx is excited to share the latest developments regarding Arexvy, the world's first respiratory syncytial virus (RSV) vaccine for older adults. Recently approved by the US Food and Drug Administration (FDA), Arexvy
Launch Excellence Transforming Post-HCT Care for Blood Cancer Patients - Insights from Oncologists Introduction: Omisirge, the revolutionary stem cell therapy developed by Gamida Cell, has recently received FDA approval and is poised to revolutionize the post-HCT (hematopoietic stem cell transplantation) journey for patients with blood cancers.
Launch Excellence Zavzpret: An Intranasal Gepant for Migraine Relief - Neurologists Weigh In Zavzpret, a new nasal spray from Pfizer, was approved by the FDA in March 2023 for the acute treatment of migraines. The drug is a calcitonin gene-related peptide (CGRP) receptor antagonist and works
Launch Excellence Zynyz for Merkel Cell Carcinoma: A Highly Effective but Little Known Treatment Option? Merkel Cell Carcinoma (MCC) is a rare and aggressive form of skin cancer that can be challenging to treat. Until recently, treatment options were limited, but with the advent of immunotherapy, new therapies
Launch Excellence Airsupra: The Rescue Inhaler That Helps Manage Asthma Symptoms Asthma is a chronic respiratory disease that affects millions of people worldwide. It causes inflammation and narrowing of the airways, leading to symptoms such as wheezing, shortness of breath, coughing, and chest tightness.
Launch Excellence Rykindo: A New Long-Acting Injectable Formulation of Risperidone for Schizophrenia and Bipolar I Disorder The pharmaceutical industry is constantly evolving, and one of the latest additions to the market is Rykindo, a long-acting injectable formulation of risperidone. Risperidone is an atypical antipsychotic medication used for the treatment
Launch Excellence Jaypirca: A Fresh Approach to Later-Line MCL Treatment Jaypirca (pirtobrutinib) is a novel, non-covalent Bruton's tyrosine kinase (BTK) inhibitor indicated for the treatment of adult patients with relapsed or refractory mantle cell lymphoma (MCL) after at least two lines of systemic
Launch Excellence Leqembi's First 2 Months on the Market: Neurologists Feedback Leqembi (lecanemab) is a new Alzheimer's disease treatment option from Biogen/Eisai. The drug has a unique mechanism of action that is thought to slow down the progression of the disease by neutralizing
