Ferma Engine The Rise of AI in Pharmaceutical Industry Imagine a world where groundbreaking drugs are developed at lightning speed and data-driven decisions are made with unparalleled accuracy and speed. This is the promise of Artificial Intelligence (AI) in pharmaceutical industry, a
News Merck takes a slim lead in oncologists' perceptions amid a 'fiercely competitive' environment Merck’s cancer drug giant Keytruda has helped the Big Pharma top how oncologists see cancer drug makers, but no one company is dominating the field. That’s according to the latest report
HCP-Pt Generative Dialogues: AI Applications in Qualitative Market Research Exploring Generative Clinical Examples from Closed LLMs Trained on Real-World Data The Power of Real ZoomRx’s doctor patient dialogue research helps pharma brands understand patient journeys, preferences, and prescribing habits at the
ZoomRx AbbVie tops, J&J drops as physicians rank immunology players Immunology is AbbVie’s world, everyone else just lives in it. That is the takeaway from ZoomRx’s analysis of the perceptions of healthcare professionals (HCPs), who overwhelmingly see AbbVie as the top
ZoomRx ZoomRx Announces Acquisition of Vivisum Partners, Reinforcing Strategic Consulting Capabilities for Developing Life Sciences Brands Global life sciences consulting firm ZoomRx today announced the acquisition of Vivisum Partners, a boutique market research company specializing in customized and comprehensive market research to support pharmaceutical brand launch. The acquisition reinforces
News Physicians Embrace mRNA Vaccines, But Concerns Linger: Survey Unveils Nuanced Viewpoints A comprehensive survey of healthcare professionals (HCPs) across the United States by biopharma consultants ZoomRx reveals a generally positive, yet nuanced, perspective towards mRNA vaccines like Pfizer-BioNTech and Moderna. While high levels of
