The what and how behind the successful engagements and their trends over half a decade
Understanding the Ever-Evolving HCP-Sales Rep Engagements.
As we step into 2024, we look to understand
- How HCP-Sales Rep engagements have evolved & where is it headed?
- What aspects of conversation drive high-impact HCP-Sales Rep engagements?
- How have these aspects changed over the past 5 years?
We leveraged a part of ZoomRx’s Omnichannel Promotional and Brand Tracking benchmarks focused on HCP-Sales Rep Engagement & conducted 20+ IDIs with Pharma Leaders. We analyzed:
ZoomRx Industry Benchmarks
- > 4,000,000+ data points on HCP-Sales Rep interactions
- >500,000 HCP-Sales Rep interactions
- >10000 HCPs responding
- >1000 Brand interactions
- >150 Pharma Manufacturers
20+ interviews with the Pharma Marketers & Commercial Team Leaders
Other third-party reports
Dive in to understand the key trends, opportunities, and challenges to optimize your HCP-Sales Rep engagement strategies going into 2024.
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