Promotional Tracking

Hope for Patients with Anemia of CKD: FDA Approves Jesduvroq

GSK plc has announced the FDA approval of Jesduvroq (daprodustat) for the treatment of anaemia due to chronic kidney disease (CKD) in adults who have been receiving dialysis for at least four months.

Pharma Marketers' Point of View: The Evolution of the Pharma Promotional Landscape

New therapies. New techniques. New modes of communication. With rapid advancements in both healthcare and digital communications, pharmaceutical marketers face ever-steeper challenges in capturing the attention of healthcare professionals (HCPs). Even as the

Customer Engagement

Physicians' View of the Industry Giants: Ranking the Top Pharma Companies

The pharmaceutical industry is constantly evolving, and the perceptions of healthcare professionals (HCPs) play a critical role in shaping the public's trust and acceptance of drugs.To understand how physicians perceive the top

Digital

Pharma Branded Messaging in an AI-Driven World

Can ChatGPT and Large-Scale Industry Benchmarks Revolutionize Message Generation?Artificial intelligence and machine learning (AI/ML) have long been trending topics within the pharma industry. The latest buzz-worthy development in the AI/ML

Oncology

Oncology Commercial Leadership: Top 5 Pharma Manufacturers

Success strategies of the leading oncology manufacturer repsMany factors contribute to the success of any oncology therapy, beginning with efficacy. Yet, widespread uptake relies on physician prescribing power—and oncologists’ willingness to wield

Covid-19

COVID-19 Impact: The Future of In-person and Omni-channel Promotion

The COVID-19 pandemic led to significant changes in the way pharma engaged with healthcare practitioners (HCPs). To better understand these trends, ZoomRx analyzed over 20,000 sales rep interactions during the COVID-19 pandemic,

Covid-19

Q2 Earnings Calls Provide Insight on the Future of In-Person Promotional Activity

A return to pre-pandemic levels of in-person promotional activity looks increasingly uncertain in H2 2020. Given this uncertainty, pharmaceutical manufacturers, from diversified, multinational firms to more focused, growth-stage companies are navigating the complexities

Covid-19

Q1 Earnings Calls Provide Insight into the Future of In-Person Promotional Activity

Pharmaceutical manufacturers, from diversified, multinational firms to focused, growth-stage companies are adapting to the reality of COVID-19. Recent Q1 investor calls provide insight into both the impact of the pandemic thus far on

Promotional Tracking

Rare is Everywhere: How 5 Lessons from Rare-disease Market Research Apply to Patient Segments in Common Diseases

The continued growth of personalized medicine and other treatment trends presents new challenges for market researchers. Within patient populations that were once considered relatively homogenous, new, smaller patient subgroups are being identified as

Promotional Tracking

Evaluating Print vs. Digital Aids in Oncology

Equipping reps with digital visual aids is a time and cost-intensive exercise. Consequently, sales leadership teams find themselves grappling with the questions:The conventional logic is that digital aids enable sales reps to

Promotional Tracking

We’ve tracked oncology promotional efforts for 120+ brands across 60,000 interactions over the last 5 years.

Oncology sales forces are complex and nuanced. They carry multiple products and indications, often conveying multiple themes in the same interaction, given the breadth of indications a typical oncologist treats. As a result, an oncology interaction is a prioritization exercise...