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Karni Medh

Karni Medh

25 posts •
Oncology Manufacturers' Perception - Insights from the Healthcare Frontline
Oncology

Oncology Manufacturers' Perception - Insights from the Healthcare Frontline

Leaders of Oncologist’s Perceptions: Who are they and what sets them apart In the highly competitive oncology therapeutics landscape, there is a direct correlation between oncologists’ preferences and financial success. That makes

  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
5 min read
Mindshare Masters: Top Oncology Brands that Oncologists Trust
Oncology

Mindshare Masters: Top Oncology Brands that Oncologists Trust

Have you ever wondered which oncology brands truly dominate and capture the mindshare oncologists in the ever-evolving field of oncology? With a staggering 100+ new molecular entities approved by the FDA (Fed­er­

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Karni Medh
    Karni Medh
3 min read
From Triumph to Competition: Humira's Journey and the Rise of Biosimilars
Launch Excellence

From Triumph to Competition: Humira's Journey and the Rise of Biosimilars

Humira, a name synonymous with swiss knife. It is a drug that could treat all conditions from Rheumatoid arthritis to Ulcerative Colitis. It is a blockbuster drug that rose to prominence amidst challenges

  • Karni Medh
    Karni Medh
4 min read
Advancing Schizophrenia Treatment: Exploring UZEDY and Abilify Asimtufii
Launch Excellence

Advancing Schizophrenia Treatment: Exploring UZEDY and Abilify Asimtufii

Introduction: Schizophrenia, a complex mental health condition, requires ongoing management to enhance the quality of life for individuals affected by it. Recent advancements in medical science have introduced two innovative treatments: UZEDY and

  • Karni Medh
    Karni Medh
3 min read
A Game-Changer for Narcolepsy: Lumryz (Sodium Oxybate) Takes Center Stage with Once-Nightly Dosing
Launch Excellence

A Game-Changer for Narcolepsy: Lumryz (Sodium Oxybate) Takes Center Stage with Once-Nightly Dosing

Introduction: Living with narcolepsy can be challenging, especially when excessive daytime sleepiness and cataplexy disrupt daily life. Lumryz (sodium oxybate), a once-nightly extended-release oral suspension, offers new hope for patients. In this blog

  • Karni Medh
    Karni Medh
2 min read
What HCPs Really Think: A Revealing Look at Industry Leaders & Challengers in 5 Therapeutic Areas

What HCPs Really Think: A Revealing Look at Industry Leaders & Challengers in 5 Therapeutic Areas

Healthcare providers (HCPs) are crucial decision-makers in prescribing and recommending treatments to patients. As such, their perceptions and opinions of pharmaceutical manufacturers and their products are highly relevant. Recent research indicates that two-thirds

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Karni Medh
    Karni Medh
6 min read
Arexvy: A Promising Breakthrough in RSV Prevention for Older Adults
Launch Excellence

Arexvy: A Promising Breakthrough in RSV Prevention for Older Adults

Introduction: ZoomRx is excited to share the latest developments regarding Arexvy, the world's first respiratory syncytial virus (RSV) vaccine for older adults. Recently approved by the US Food and Drug Administration (FDA), Arexvy

  • Karni Medh
    Karni Medh
3 min read
Transforming Post-HCT Care for Blood Cancer Patients - Insights from Oncologists
Launch Excellence

Transforming Post-HCT Care for Blood Cancer Patients - Insights from Oncologists

Introduction: Omisirge, the revolutionary stem cell therapy developed by Gamida Cell, has recently received FDA approval and is poised to revolutionize the post-HCT (hematopoietic stem cell transplantation) journey for patients with blood cancers.

  • Karni Medh
    Karni Medh
2 min read
Zavzpret: An Intranasal Gepant for Migraine Relief - Neurologists Weigh In
Launch Excellence

Zavzpret: An Intranasal Gepant for Migraine Relief - Neurologists Weigh In

Zavzpret, a new nasal spray from Pfizer, was approved by the FDA in March 2023 for the acute treatment of migraines. The drug is a calcitonin gene-related peptide (CGRP) receptor antagonist and works

  • Karni Medh
    Karni Medh
2 min read
Zynyz for Merkel Cell Carcinoma: A Highly Effective but Little Known Treatment Option?
Launch Excellence

Zynyz for Merkel Cell Carcinoma: A Highly Effective but Little Known Treatment Option?

Merkel Cell Carcinoma (MCC) is a rare and aggressive form of skin cancer that can be challenging to treat. Until recently, treatment options were limited, but with the advent of immunotherapy, new therapies

  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
2 min read
Airsupra: The Rescue Inhaler That Helps Manage Asthma Symptoms
Launch Excellence

Airsupra: The Rescue Inhaler That Helps Manage Asthma Symptoms

Asthma is a chronic respiratory disease that affects millions of people worldwide. It causes inflammation and narrowing of the airways, leading to symptoms such as wheezing, shortness of breath, coughing, and chest tightness.

  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
2 min read
Rykindo: A New Long-Acting Injectable Formulation of Risperidone for Schizophrenia and Bipolar I Disorder
Launch Excellence

Rykindo: A New Long-Acting Injectable Formulation of Risperidone for Schizophrenia and Bipolar I Disorder

The pharmaceutical industry is constantly evolving, and one of the latest additions to the market is Rykindo, a long-acting injectable formulation of risperidone. Risperidone is an atypical antipsychotic medication used for the treatment

  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
2 min read
Jaypirca: A Fresh Approach to Later-Line MCL Treatment
Launch Excellence

Jaypirca: A Fresh Approach to Later-Line MCL Treatment

Jaypirca (pirtobrutinib) is a novel, non-covalent Bruton's tyrosine kinase (BTK) inhibitor indicated for the treatment of adult patients with relapsed or refractory mantle cell lymphoma (MCL) after at least two lines of systemic

  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
2 min read
Leqembi's First 2 Months on the Market: Neurologists Feedback
Launch Excellence

Leqembi's First 2 Months on the Market: Neurologists Feedback

Leqembi (lecanemab) is a new Alzheimer's disease treatment option from Biogen/Eisai. The drug has a unique mechanism of action that is thought to slow down the progression of the disease by neutralizing

  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
2 min read
The Latest Addition to Diabetes Treatment: A Deep Dive into Brenzavvy
Launch Excellence

The Latest Addition to Diabetes Treatment: A Deep Dive into Brenzavvy

Type 2 diabetes is a chronic disease that affects millions of people worldwide. It is characterized by high levels of sugar in the blood due to the body's cells resisting the normal effect

  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
2 min read
Launch Excellence

Hope for Patients with Anemia of CKD: FDA Approves Jesduvroq

GSK plc has announced the FDA approval of Jesduvroq (daprodustat) for the treatment of anaemia due to chronic kidney disease (CKD) in adults who have been receiving dialysis for at least four months.

  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
2 min read
Physicians' View of the Industry Giants:
Ranking the Top Pharma Companies
Customer Engagement

Physicians' View of the Industry Giants: Ranking the Top Pharma Companies

The pharmaceutical industry is constantly evolving, and the perceptions of healthcare professionals (HCPs) play a critical role in shaping the public's trust and acceptance of drugs. To understand how physicians perceive the top

  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
2 min read
Launch Excellence

The Launch of Amjevita: The First Humira Biosimilar

The world of autoimmune treatments has seen a new addition with the launch of Amjevita, the first Humira biosimilar. Humira, the swiss knife medication, has been available in the US since 2002 and

  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
2 min read
Big Tech's Impact on Healthcare and Physician Perspectives
Digital

Big Tech's Impact on Healthcare and Physician Perspectives

"If you zoom out into the future and you look back and ask the question, 'What was Apple's greatest contribution to mankind?' It will be about health."                       - Tim Cook, Apple CEO

  • Karni Medh
    Karni Medh
  • Richard Durante
5 min read
Oncology

Oncology Commercial Leadership: Traits of Top Oncology Sales Reps

Success strategies of the leading oncology sales reps Many factors contribute to the success of any oncology therapy, beginning with efficacy. Yet, widespread uptake relies on physician prescribing power—and oncologists’ willingness to

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Karni Medh
    Karni Medh
  • Vidhya Hariharan
    Vidhya Hariharan
4 min read
Digital Tracker

Top 10 Pharma Websites Where Oncologists Spend Time

The digital landscape is incredibly diverse and saturated. In order to effectively reach your target customers and have a meaningful impact, you need to understand your customer preferences. Our omnichannel intelligence tool, Digital

  • Karni Medh
    Karni Medh
3 min read
Oncologists share exclusive insights on the developments in breast cancer therapies in the past year
Oncology

Oncologists share exclusive insights on the developments in breast cancer therapies in the past year

Breast Cancer Awareness Month (BCAM) is a time to celebrate the strength of breast cancer survivors and to champion all of those who are fighting to eradicate this group of diseases. At ZoomRx,

  • Kinga Zapert
    Kinga Zapert
  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Genevieve White
    Genevieve White
5 min read
Going Beyond Impressions: Learnings from Digitally Active Oncology Brands
Digital Tracker

Going Beyond Impressions: Learnings from Digitally Active Oncology Brands

Here, we combine PERxCEPT's digital tracking technology with our agile market research techniques to reveal the true impact of the most widespread digital campaigns on HCP perceptions and real-world behavior.

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Karni Medh
    Karni Medh
2 min read
Cancer Moonshot: Oncologists express optimism about cutting cancer-related deaths
Oncology

Cancer Moonshot: Oncologists express optimism about cutting cancer-related deaths

Oncologists on the ZoomRx panel express their thoughts on the Cancer Moonshot initiative.

  • Karni Medh
    Karni Medh
  • Kinga Zapert
    Kinga Zapert
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
4 min read
Returning to In-Person Promotion: Physician Expectations for Sales Rep Vaccination
Customer Engagement

Returning to In-Person Promotion: Physician Expectations for Sales Rep Vaccination

As the COVID-19 vaccine rollout continues in the United States, sales teams across the pharmaceutical industry are considering how and when to increase the volume of in-person promotion.

  • Ty Harkness
    Ty Harkness
  • Karni Medh
    Karni Medh
  • Yashaswi Jajodia
5 min read

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