Launch Excellence Airsupra: The Rescue Inhaler That Helps Manage Asthma Symptoms Asthma is a chronic respiratory disease that affects millions of people worldwide. It causes inflammation and narrowing of the airways, leading to symptoms such as wheezing, shortness of breath, coughing, and chest tightness.
Launch Excellence Rykindo: A New Long-Acting Injectable Formulation of Risperidone for Schizophrenia and Bipolar I Disorder The pharmaceutical industry is constantly evolving, and one of the latest additions to the market is Rykindo, a long-acting injectable formulation of risperidone. Risperidone is an atypical antipsychotic medication used for the treatment
Launch Excellence Jaypirca: A Fresh Approach to Later-Line MCL Treatment Jaypirca (pirtobrutinib) is a novel, non-covalent Bruton's tyrosine kinase (BTK) inhibitor indicated for the treatment of adult patients with relapsed or refractory mantle cell lymphoma (MCL) after at least two lines of systemic
Launch Excellence Leqembi's First 2 Months on the Market: Neurologists Feedback Leqembi (lecanemab) is a new Alzheimer's disease treatment option from Biogen/Eisai. The drug has a unique mechanism of action that is thought to slow down the progression of the disease by neutralizing
Launch Excellence The Latest Addition to Diabetes Treatment: A Deep Dive into Brenzavvy Type 2 diabetes is a chronic disease that affects millions of people worldwide. It is characterized by high levels of sugar in the blood due to the body's cells resisting the normal effect
Launch Excellence Hope for Patients with Anemia of CKD: FDA Approves Jesduvroq GSK plc has announced the FDA approval of Jesduvroq (daprodustat) for the treatment of anaemia due to chronic kidney disease (CKD) in adults who have been receiving dialysis for at least four months.
Promotional Tracking Pharma Marketers' Point of View: The Evolution of the Pharma Promotional Landscape Highlight products’ superiority and differentiability Your browser does not support the audio element. Answer questions and/or solve problems Your browser does not support the audio element. Deliver newer data, such as product
Customer Engagement Physicians' View of the Industry Giants: Ranking the Top Pharma Companies The pharmaceutical industry is constantly evolving, and the perceptions of healthcare professionals (HCPs) play a critical role in shaping the public's trust and acceptance of drugs. To understand how physicians perceive the top
Launch Excellence The Launch of Amjevita: The First Humira Biosimilar The world of autoimmune treatments has seen a new addition with the launch of Amjevita, the first Humira biosimilar. Humira, the swiss knife medication, has been available in the US since 2002 and
Digital Pharma Branded Messaging in an AI-Driven World Can ChatGPT and Large-Scale Industry Benchmarks Revolutionize Message Generation in pharma? Artificial intelligence and machine learning (AI/ML) have long been trending topics within the pharma industry. The latest buzz-worthy development in the
Oncology Oncology Commercial Leadership: Traits of Top Oncology Sales Reps Success strategies of the leading oncology sales reps Many factors contribute to the success of any oncology therapy, beginning with efficacy. Yet, widespread uptake relies on physician prescribing power—and oncologists’ willingness to
Oncology The Three Keys to Memorable Oncology Promotional Messaging Today’s oncologists are besieged with information. A steady stream of emails, texts, and other electronic notifications compete with an avalanche of scientific papers and journals demanding to be read—all wedged between
Conferences 3 Key Themes at ASN 2022 American Society of Nephrology (ASN), will hold it’s 2022 edition of kidney week conference in Orlando, Florida from November 3rd to November 6th. The conference is one of its kind and the
Oncology Oncologists share exclusive insights on the developments in breast cancer therapies in the past year Breast Cancer Awareness Month (BCAM) is a time to celebrate the strength of breast cancer survivors and to champion all of those who are fighting to eradicate this group of diseases. At ZoomRx,
Digital Tracker Going Beyond Impressions: Learnings from Digitally Active Oncology Brands Here, we combine PERxCEPT's digital tracking technology with our agile market research techniques to reveal the true impact of the most widespread digital campaigns on HCP perceptions and real-world behavior.
Oncology Cancer Moonshot: Oncologists express optimism about cutting cancer-related deaths Oncologists on the ZoomRx panel express their thoughts on the Cancer Moonshot initiative.
Participating in Paid Medical Surveys: For Doctors & Healthcare Professionals If you’re a medical professional, chances are you have a fair amount of knowledge about the healthcare industry. However, no matter how much experience you have, there will always be new things
Customer Engagement The Benefits of Video-Conferences over Phone Calls for Oncology Sales Interactions During the COVID-19 pandemic, video conferences have proven to drive much better results compared to phone calls for oncology sales interactions.
Covid-19 COVID-19: Physician Perspective on Efforts to Address Health Inequity Evidence shows that the ongoing COVID-19 pandemic disproportionately impacts Black Americans. Here are some recommendations from physicians to advocate for heath equity.
Customer Engagement Meeting Physician Demand for High Quality Virtual Interactions Pharmaceutical manufacturers and physicians have a mutual interest in virtual interactions, indicating a long-term shift in current models of engagement.
Covid-19 COVID-19: Impact on Healthcare Practices and Treatment Decisions The evolving COVID-19 pandemic is causing enormous impact on individuals and the healthcare system. Increasingly, it is also clear that COVID-19 has broad-ranging effects on our workplaces, our economy, and our social interactions.
