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Shivani Sivakumar

Shivani Sivakumar

5 posts •
Exploring Oncologists' Online Activity during ASCO Conference
Digital Tracker

Exploring Oncologists' Online Activity during ASCO Conference

The ASCO conference stands as one of the most influential and highly anticipated events in the field of oncology. Each year, it brings together leading HCPs, researchers, and industry experts to share groundbreaking

  • Shivani Sivakumar
    Shivani Sivakumar
  • Harshini Kumaran
2 min read
Navigating the Diabetes Space : Three Key Insights on HCP Traffic to Product Websites
Digital Tracker

Navigating the Diabetes Space : Three Key Insights on HCP Traffic to Product Websites

Diabetes has become a significant public health concern, with over one in ten people affected by it worldwide. The diabetes space is highly competitive, with more than forty branded drugs in the market

  • Shivani Sivakumar
    Shivani Sivakumar
3 min read
The Untapped Potential of Email Marketing in Oncology
Digital Tracker

The Untapped Potential of Email Marketing in Oncology

Email marketing has become an essential tool for businesses across industries, and pharmaceutical companies are no exception. With the ability to personalize messages, provide relevant information, and extend their reach in a cost-effective

  • Shivani Sivakumar
    Shivani Sivakumar
4 min read
Digital Tracker

Top 10 Cardiology Drugs that made some noise in 2022

The global market for cardiovascular drugs was valued at USD 155.6 billion in 2021, and it is expected to grow significantly, potentially reaching USD 231.7 billion by 2030 with a  projected

  • Shivani Sivakumar
    Shivani Sivakumar
  • Nikhil Zare
  • Meenakshi Deenadayalan
  • Mario Fernando
6 min read
How to Stand Out in a Saturated Digital Market
Digital Tracker

How to Stand Out in a Saturated Digital Market

As Healthcare professionals are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36

  • Mario Fernando
  • Shivani Sivakumar
    Shivani Sivakumar
  • Harshini Kumaran
4 min read

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