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HCP-Pt

Conversation between doctor and patient

Pharma's Blind Spot: The Alarming Disconnect Between How Doctors Explain Side Effects and What Patients Actually Hear
HCP-Pt

Pharma's Blind Spot: The Alarming Disconnect Between How Doctors Explain Side Effects and What Patients Actually Hear

Sarah sat nervously in the examination room as her rheumatologist explained her new biologic medication. "This treatment is highly effective," the doctor said confidently, "but I should mention it may cause some side

  • ZoomRx
    ZoomRx
8 min read
Revolutionizing Patient Journey in Healthcare: Real Conversations Driving Personalized Support
HCP-Pt

Revolutionizing Patient Journey in Healthcare: Real Conversations Driving Personalized Support

"I'm scared, doctor. Will this new treatment really work for me?" This poignant question, captured in a clinical conversation, encapsulates the deeply personal nature of every patient's healthcare journey. In an era of

  • ZoomRx
    ZoomRx
5 min read
Bridging the Gap: Aligning HCP and Patient Lexicons for More Effective Communication
HCP-Pt

Bridging the Gap: Aligning HCP and Patient Lexicons for More Effective Communication

"Doctor, can you explain that again? I'm not sure I understand all those medical terms." This common refrain in exam rooms across the country highlights a critical challenge in healthcare communication: the gap

  • ZoomRx
    ZoomRx
5 min read
Pharma's Crystal Ball: How Real Doctor-Patient Chats Are Reshaping Market Dominance
HCP-Pt

Pharma's Crystal Ball: How Real Doctor-Patient Chats Are Reshaping Market Dominance

Imagine having a front-row seat to every doctor-patient interaction, hearing the unfiltered conversations that shape treatment decisions and market trends. This is now a reality, thanks to innovative tools like ZoomRx's doctor patient

  • ZoomRx
    ZoomRx
5 min read
The Unveiling: A Pharma Marketer's Journey into the Doctor-Patient Black Box
HCP-Pt

The Unveiling: A Pharma Marketer's Journey into the Doctor-Patient Black Box

Sarah leaned back in her chair, rubbing her temples. As the marketing director for a mid-sized pharmaceutical company, she had hit a wall. Their new diabetes medication wasn't gaining the traction they had

  • ZoomRx
    ZoomRx
5 min read
ZoomRx Thought Leadership - Agile Conversation Insights Drive Promotional Tactics
HCP-Pt

ZoomRx Thought Leadership - Agile Conversation Insights Drive Promotional Tactics

Insights to Action: Creating a Dynamic Feedback Loop Between Clinical Conversations and Promotional Tactics In today's rapidly evolving pharmaceutical landscape, marketers face a significant challenge: they lack real-time visibility into clinical conversations between

  • Vinny Valant
    Vinny Valant
  • Dan Callahan
8 min read
Decoding Patient Conversations: How Clinical Recording Research Helps Navigate Communication For New Targeted Therapies for Myasthenia Gravis
HCP-Pt

Decoding Patient Conversations: How Clinical Recording Research Helps Navigate Communication For New Targeted Therapies for Myasthenia Gravis

Evolving Treatment Decisions in gMG   Generalized Myasthenia Gravis (gMG) is a rare autoimmune neuromuscular disorder that presents healthcare professionals (HCPs) and patients with new treatment pathways. The management of gMG requires careful consideration

  • Vinny Valant
    Vinny Valant
5 min read
Cervical Cancer Awareness: Empowering Prevention and Care
HCP-Pt

Cervical Cancer Awareness: Empowering Prevention and Care

Cervical cancer is a preventable yet devastating disease, affecting thousands of women worldwide. With January recognized as Cervical Cancer Awareness Month, it’s an opportunity to spotlight the importance of education, early detection,

  • ZoomRx
    ZoomRx
5 min read
HIV Awareness Month: Real HCP-Patient Conversations Driving Change
HCP-Pt

HIV Awareness Month: Real HCP-Patient Conversations Driving Change

December is HIV Awareness Month; a good opportunity to reflect on the challenges faced by those living with the condition as they navigate strategies for HIV prevention and treatment. Significant medical advancements have

  • Vinny Valant
    Vinny Valant
  • Avinash Krishnan
5 min read
Lung Cancer Awareness 2024
HCP-Pt

Lung Cancer Awareness 2024

As we mark Lung Cancer Awareness Month this November, it’san opportunity to reflect on the crucial importance of early detection, treatment advances, and support for patients battling this life-threatening disease. In 2024,

  • ZoomRx
    ZoomRx
6 min read
Breast Cancer Awareness Month 2024: Key Insights from Doctor-Patient Conversations
HCP-Pt

Breast Cancer Awareness Month 2024: Key Insights from Doctor-Patient Conversations

As Breast Cancer Awareness Month 2024 unfolds, the focus goes beyond raising awareness—it’s about deepening our understanding of patient experiences and treatment pathways. For pharmaceutical and life sciences companies, this month

  • ZoomRx
    ZoomRx
6 min read
Generative Dialogues: AI Applications in Qualitative Market Research
HCP-Pt

Generative Dialogues: AI Applications in Qualitative Market Research

Exploring Generative Clinical Examples from Closed LLMs Trained on Real-World Data The Power of Real ZoomRx’s doctor patient dialogue research helps pharma brands understand patient journeys, preferences, and prescribing habits at the

  • Vinny Valant
    Vinny Valant
  • Avinash Krishnan
6 min read
A Reading Grade Level Analysis of Language within Real-World HCP-Patient Conversations
HCP-Pt

A Reading Grade Level Analysis of Language within Real-World HCP-Patient Conversations

Measuring the understandability of the language that's being used in real-world clinical discussions. The average healthcare provider speaks at twice the reading grade level as their patients do. Are the most impactful moments

  • Vinny Valant
    Vinny Valant
  • Avinash Krishnan
  • Ty Harkness
    Ty Harkness
2 min read
The Promise of Precision Medicine: Gene Therapies Bringing Hope to Rare Disease Management
HCP-Pt

The Promise of Precision Medicine: Gene Therapies Bringing Hope to Rare Disease Management

HCP-Patient Conversations on Gene Therapies for rare diseases Rare Diseases have long been characterized by large unmet needs for patients and healthcare providers alike, often with a lack of resources and a lack

  • Vinny Valant
    Vinny Valant
  • Avinash Krishnan
8 min read
Comparing Point-Of-Care Share-Of-Voice with Marketing Share of Voice
HCP-Pt

Comparing Point-Of-Care Share-Of-Voice with Marketing Share of Voice

Pull vs Push: Quantifying the Impact of Marketing Campaigns on Treatment Conversations Pharmaceutical marketing is resource-heavy and it has been notoriously difficult to measure the effectiveness of various initiatives. New prescriptions are the

  • Vinny Valant
    Vinny Valant
  • Ty Harkness
    Ty Harkness
  • Avinash Krishnan
2 min read
HCP-Patient Conversations: Real-World Narratives Shaping Post-Launch Brand Strategies
HCP-Pt

HCP-Patient Conversations: Real-World Narratives Shaping Post-Launch Brand Strategies

Shaping a Patient Centric Launch Strategy Launching pharma brands today is high stakes, often with a great deal of uncertainty on the success of their initial roll-out. Expectations are high for a seamless

  • Vinny Valant
    Vinny Valant
  • Avinash Krishnan
6 min read
RSV Vaccine - Clinical Discussions
HCP-Pt

RSV Vaccine - Clinical Discussions

HCP-Patient Conversations: Real World Examples of RSV Vaccine Discussions During Clinical Appointments Respiratory Syncytial Virus (RSV) is a pressing concern between HCPs and patients, particularly as winter approaches, intensifying the need for effective

  • Avinash Krishnan
  • Vinny Valant
    Vinny Valant
3 min read
Navigating Diabetes Management: Insights from Real-World HCP-Patient Conversations
HCP-Pt

Navigating Diabetes Management: Insights from Real-World HCP-Patient Conversations

Treatment Discussions in Diabetes Management Managing diabetes effectively requires a comprehensive approach that includes lifestyle modifications, regular monitoring of blood sugar levels, and in many cases, the use of medications. ZoomRx’s doctor

  • ZoomRx
    ZoomRx
  • Avinash Krishnan
  • Ty Harkness
    Ty Harkness
5 min read
Demo Video: Ferma Search for HCP-Patient Conversations
HCP-Pt

Demo Video: Ferma Search for HCP-Patient Conversations

Ferma-Powered Search is a game changer in harnessing patient-centric insights for strategic brand planning. This innovative search tool leverages the power of natural language processing through our Ferma healthcare AI algorithm to revolutionize

  • Vinny Valant
    Vinny Valant
1 min read
Transforming Patient Experiences: Unveiling Insights from Real-World COPD and Asthma Appointments for Better Treatment Decisions
HCP-Pt

Transforming Patient Experiences: Unveiling Insights from Real-World COPD and Asthma Appointments for Better Treatment Decisions

HCP-Pt Conversations for situational understanding   ZoomRx has used audio from unscripted, real-world clinical appointments to compare the patient experiences between COPD and Asthma. Biologic treatments are not yet available for COPD patients but

  • Vinny Valant
    Vinny Valant
  • Avinash Krishnan
4 min read
What does it sound like when an HIV patient is deciding between treatments?
HCP-Pt

What does it sound like when an HIV patient is deciding between treatments?

CONVERSATION SPOTLIGHT * This HIV patient doctor conversation revealed that patients are proactive about their care, seeking informed discussions and trusting their physician's recommendations. * While the patient was intrigued by TV ads for Cabenuva,

  • Vinny Valant
    Vinny Valant
  • Avinash Krishnan
2 min read
Improving Patient Centricity and Data-Driven Decision Making with Ferma Search for HCP-Patient Conversations
HCP-Pt

Improving Patient Centricity and Data-Driven Decision Making with Ferma Search for HCP-Patient Conversations

We are excited to announce a groundbreaking addition to Zoomrx's HCP-Pt Research offering: Ferma Search. This innovative search tool leverages the power of natural language processing via our Ferma healthcare AI algorithm to

  • Vinny Valant
    Vinny Valant
  • Avinash Krishnan
2 min read

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