Oncology Global Pharma Manufacturer Perception Tracker Oncology Every day, over 54,500 people are diagnosed with cancer—and more than 26,000 succumb. Pharma leaders are answering the call by increasing investments in cancer drug research and developing personalized treatments,
Oncology Four Key Salesforce Strategies to Delight Oncologists Attributes 5 Point Scale Functional: When the reps deliver well on a particular attribute Dysfunctional: When the reps did not deliver well on a particular attribute 1. I like it that way 2.
Promotional Tracking Factor XIa Inhibitors for NVAF - Cardiologists' Perspectives Key Findings •Eliquis is currently the top choice for stroke prevention in NVAF, being used in 56% of patients, followed by Xarelto at 26% • Mirroring usage, 77% of cardiologists perceive Eliquis as performing
Promotional Tracking Four Myths in HCP-Sales Rep Engagements Stirring the Hornet’s Nest Engaging with healthcare professionals (HCPs) through sales representative interactions is like a delicate dance. There are established norms & firm beliefs on how it is being done. Challenging those
Oncology Oncology Manufacturers' Perception - Insights from the Healthcare Frontline Leaders of Oncologist’s Perceptions: Who are they and what sets them apart In the highly competitive oncology therapeutics landscape, there is a direct correlation between oncologists’ preferences and financial success. That makes
Oncology Mindshare Masters: Top Oncology Brands that Oncologists Trust Have you ever wondered which oncology brands truly dominate and capture the mindshare oncologists in the ever-evolving field of oncology? With a staggering 100+ new molecular entities approved by the FDA (Feder
Oncology Adaptive Follow-ups using Prompts and Generative AI for In-depth Insights Primary Market Research (PMR) has come a long way. From what started as a paper-based quant survey to gauge consumer preferences in the 1920s, market research in pharma has undergone multiple paradigm shifts.
News ASCO 2023 : From the Oncologists’ Perspective ASCO Annual Meeting 2023 led with the theme of Improving Patients' Lives Through Collaboration, Research, and Innovation, creating positive experiences among those who attended and generating excitement about practice-changing data. The ZoomRx survey
Oncology Continuing the Launch Buzz: A Winning Game Plan Three Keys for Sales Rep Conversations to Keep the Launch Momentum Going Introduction: Successfully launching a pharmaceutical product is incredibly challenging, time-consuming—and costly. The stakes are high, the competition is fierce, and
Digital Tracker The Untapped Potential of Email Marketing in Oncology Email marketing has become an essential tool for businesses across industries, and pharmaceutical companies are no exception. With the ability to personalize messages, provide relevant information, and extend their reach in a cost-effective
Digital Tracker Maximizing Oncologist Engagement: Insights into Driving Traffic to Brand Websites with PERxCEPT Oncologists often turn to official product websites as a source of information to stay updated with the latest medical products and treatment options available to their patients. These websites provide valuable information on
Oncology Oncology Promotion in 2023 [Webinar] Sign up to listen to industry experts speak about the 4 success strategies for oncology promotion ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company* Thanks for your interest. Watch
Oncology The 2023 Oncology Promotion Playbook As oncologists get busier and less available, how do life sciences organizations optimize oncologist attention and create impactful omnichannel messages? How do companies better understand and use digital influencers to enhance their messaging?
Oncology Oncology Commercial Leadership: Traits of Top Oncology Sales Reps Success strategies of the leading oncology sales reps Many factors contribute to the success of any oncology therapy, beginning with efficacy. Yet, widespread uptake relies on physician prescribing power—and oncologists’ willingness to
Digital Tracker Top 10 Pharma Websites Where Oncologists Spend Time The digital landscape is incredibly diverse and saturated. In order to effectively reach your target customers and have a meaningful impact, you need to understand your customer preferences. Our omnichannel intelligence tool, Digital
Conferences ASH'22: Showcasing cutting-edge approaches for treating Acute Myeloid Leukemia Abstracts for the American Society of Hematology’s (ASH) 64th Annual Meeting were released on November 3rd, in anticipation of opening remarks beginning in New Orleans on December 10. As the healthcare world
Conferences Novel approaches for treating Multiple Myeloma will be featured in ASH 2022 Abstracts for the American Society of Hematology’s (ASH) 64th Annual Meeting were released on November 3rd, in anticipation of opening remarks beginning in New Orleans on December 10. As the healthcare world
Oncology The Three Keys to Memorable Oncology Promotional Messaging Today’s oncologists are besieged with information. A steady stream of emails, texts, and other electronic notifications compete with an avalanche of scientific papers and journals demanding to be read—all wedged between
Oncology Oncologists share exclusive insights on the developments in breast cancer therapies in the past year Breast Cancer Awareness Month (BCAM) is a time to celebrate the strength of breast cancer survivors and to champion all of those who are fighting to eradicate this group of diseases. At ZoomRx,
Digital Tracker Going Beyond Impressions: Learnings from Digitally Active Oncology Brands Here, we combine PERxCEPT's digital tracking technology with our agile market research techniques to reveal the true impact of the most widespread digital campaigns on HCP perceptions and real-world behavior.
Oncology Cancer Moonshot: Oncologists express optimism about cutting cancer-related deaths Oncologists on the ZoomRx panel express their thoughts on the Cancer Moonshot initiative.
Oncology The Evolution of Medical Conferences: The New Normal is Here As we move back to a place where in-person conferences are possible, how should these conferences be structured in terms of in-person vs. virtual engagement to achieve success?
Digital Tracker The Top 10 Most Digitally Active Oncology Brands in Q2'22 ZoomRx has ranked the leading oncology brands by their Q2’22 digital activity by collecting banner ad impressions across the entire digital landscape, with the help of ZoomRx's new omnichannel intelligence tool, PERxCEPT.
Oncology 2022 ASCO Annual Meeting: Major Scientific Progress Moves the Field of Oncology Beyond COVID A strong line up of potentially practice-changing presentations generated a great deal of excitement among attendees at ASCO#2022 – both those in person at the McCormick Convention Center and those attending virtually. Based
Conferences Recent Advances in Multiple Myeloma (ASH 2021) Data that was released during the American Society of Hematology (ASH) 2021 meeting represents significant progress in the field and will have a positive impact on patients’ lives. Below are a few of
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