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Oncology

A collection of 42 posts

Global Pharma Manufacturer Perception Tracker Oncology
Oncology

Global Pharma Manufacturer Perception Tracker Oncology

Every day, over 54,500 people are diagnosed with cancer and more than 26,000 succumb. Pharma leaders are answering the call by increasing investments in cancer drug research and developing personalized treatments,

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Varsha Sundaram
    Varsha Sundaram
  • Neen Anna Alexander
2 min read
Four Key Salesforce Strategies to Delight Oncologists
Oncology

Four Key Salesforce Strategies to Delight Oncologists

Attributes 5 Point Scale Functional: When the reps deliver well on a particular attribute Dysfunctional: When the reps did not deliver well on a particular attribute 1. I like it that way 2.

  • Vidhya Hariharan
    Vidhya Hariharan
  • Vinoth Rajapandian
6 min read
Factor XIa Inhibitors for NVAF - Cardiologists' Perspectives
Promotional Tracking

Factor XIa Inhibitors for NVAF - Cardiologists' Perspectives

Key Findings •Eliquis is currently the top choice for stroke prevention in NVAF, being used in 56% of patients, followed by Xarelto at 26% • Mirroring usage, 77% of cardiologists perceive Eliquis as performing

  • Varsha Sundaram
    Varsha Sundaram
  • Nick Fleischman
    Nick Fleischman
2 min read
Four Myths in HCP-Sales Rep Engagements
Promotional Tracking

Four Myths in HCP-Sales Rep Engagements

Stirring the Hornet’s Nest Engaging with healthcare professionals (HCPs) through sales representative interactions is like a delicate dance. There are established norms & firm beliefs on how it is being done. Challenging those

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Varsha Sundaram
    Varsha Sundaram
  • Akshay Kanna
    Akshay Kanna
4 min read
Oncology Manufacturers' Perception - Insights from the Healthcare Frontline
Oncology

Oncology Manufacturers' Perception - Insights from the Healthcare Frontline

Leaders of Oncologist’s Perceptions: Who are they and what sets them apart In the highly competitive oncology therapeutics landscape, there is a direct correlation between oncologists’ preferences and financial success. That makes

  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
5 min read
Mindshare Masters: Top Oncology Brands that Oncologists Trust
Oncology

Mindshare Masters: Top Oncology Brands that Oncologists Trust

Have you ever wondered which oncology brands truly dominate and capture the mindshare oncologists in the ever-evolving field of oncology? With a staggering 100+ new molecular entities approved by the FDA (Fed­er­

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Karni Medh
    Karni Medh
3 min read
Adaptive Follow-ups using Prompts and Generative AI for In-depth Insights
Oncology

Adaptive Follow-ups using Prompts and Generative AI for In-depth Insights

Primary Market Research (PMR) has come a long way. From what started as a paper-based quant survey to gauge consumer preferences in the 1920s, market research in pharma has undergone multiple paradigm shifts.

  • ZoomRx
    ZoomRx
2 min read
ASCO 2023 : From the Oncologists’ Perspective
News

ASCO 2023 : From the Oncologists’ Perspective

ASCO Annual Meeting 2023 led with the theme of Improving Patients' Lives Through Collaboration, Research, and Innovation, creating positive experiences among those who attended and generating excitement about practice-changing data. The ZoomRx survey

  • Hari Vignesh
    Hari Vignesh
  • Brooke Nelson
  • Kinga Zapert
    Kinga Zapert
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
4 min read
Continuing the Launch Buzz: A Winning Game Plan
Oncology

Continuing the Launch Buzz: A Winning Game Plan

Three Keys for Sales Rep Conversations to Keep the Launch Momentum Going Introduction: Successfully launching a pharmaceutical product is incredibly challenging, time-consuming—and costly. The stakes are high, the competition is fierce, and

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Anu Priya
2 min read
The Untapped Potential of Email Marketing in Oncology
Digital Tracker

The Untapped Potential of Email Marketing in Oncology

Email marketing has become an essential tool for businesses across industries, and pharmaceutical companies are no exception. With the ability to personalize messages, provide relevant information, and extend their reach in a cost-effective

  • Shivani Sivakumar
    Shivani Sivakumar
4 min read
Maximizing Oncologist Engagement: Insights into Driving Traffic to Brand Websites with PERxCEPT
Digital Tracker

Maximizing Oncologist Engagement: Insights into Driving Traffic to Brand Websites with PERxCEPT

Oncologists often turn to official product websites as a source of information to stay updated with the latest medical products and treatment options available to their patients. These websites provide valuable information on

  • Harshini Kumaran
3 min read
Oncology Promotion in 2023 [Webinar]
Oncology

Oncology Promotion in 2023 [Webinar]

Sign up to listen to industry experts speak about the 4 success strategies for oncology promotion ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company* Thanks for your interest. Watch

  • Sara Farina
    Sara Farina
  • Dave Johnson
2 min read
The 2023 Oncology Promotion Playbook
Oncology

The 2023 Oncology Promotion Playbook

As oncologists get busier and less available, how do life sciences organizations optimize oncologist attention and create impactful omnichannel messages? How do companies better understand and use digital influencers to enhance their messaging?

  • Sara Farina
    Sara Farina
  • Dave Johnson
2 min read
Oncology

Oncology Commercial Leadership: Traits of Top Oncology Sales Reps

Success strategies of the leading oncology sales reps Many factors contribute to the success of any oncology therapy, beginning with efficacy. Yet, widespread uptake relies on physician prescribing power—and oncologists’ willingness to

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Karni Medh
    Karni Medh
  • Vidhya Hariharan
    Vidhya Hariharan
4 min read
Digital Tracker

Top 10 Pharma Websites Where Oncologists Spend Time

The digital landscape is incredibly diverse and saturated. In order to effectively reach your target customers and have a meaningful impact, you need to understand your customer preferences. Our omnichannel intelligence tool, Digital

  • Karni Medh
    Karni Medh
3 min read
ASH'22: Showcasing cutting-edge approaches for treating Acute Myeloid Leukemia
Conferences

ASH'22: Showcasing cutting-edge approaches for treating Acute Myeloid Leukemia

Abstracts for the American Society of Hematology’s (ASH) 64th Annual Meeting were released on November 3rd, in anticipation of opening remarks beginning in New Orleans on December 10. As the healthcare world

  • Shefali Shivhare
    Shefali Shivhare
  • Sneha Ayyamolia
    Sneha Ayyamolia
  • Vivek
5 min read
Novel approaches for treating Multiple Myeloma will be featured in ASH 2022
Conferences

Novel approaches for treating Multiple Myeloma will be featured in ASH 2022

Abstracts for the American Society of Hematology’s (ASH) 64th Annual Meeting were released on November 3rd, in anticipation of opening remarks beginning in New Orleans on December 10. As the healthcare world

  • Shefali Shivhare
    Shefali Shivhare
  • Sneha Ayyamolia
    Sneha Ayyamolia
4 min read
Oncology

The Three Keys to Memorable Oncology Promotional Messaging

Today’s oncologists are besieged with information. A steady stream of emails, texts, and other electronic notifications compete with an avalanche of scientific papers and journals demanding to be read—all wedged between

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Vidhya Hariharan
    Vidhya Hariharan
2 min read
Oncologists share exclusive insights on the developments in breast cancer therapies in the past year
Oncology

Oncologists share exclusive insights on the developments in breast cancer therapies in the past year

Breast Cancer Awareness Month (BCAM) is a time to celebrate the strength of breast cancer survivors and to champion all of those who are fighting to eradicate this group of diseases. At ZoomRx,

  • Kinga Zapert
    Kinga Zapert
  • Karni Medh
    Karni Medh
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Genevieve White
    Genevieve White
5 min read
Going Beyond Impressions: Learnings from Digitally Active Oncology Brands
Digital Tracker

Going Beyond Impressions: Learnings from Digitally Active Oncology Brands

Here, we combine PERxCEPT's digital tracking technology with our agile market research techniques to reveal the true impact of the most widespread digital campaigns on HCP perceptions and real-world behavior.

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Karni Medh
    Karni Medh
2 min read
Cancer Moonshot: Oncologists express optimism about cutting cancer-related deaths
Oncology

Cancer Moonshot: Oncologists express optimism about cutting cancer-related deaths

Oncologists on the ZoomRx panel express their thoughts on the Cancer Moonshot initiative.

  • Karni Medh
    Karni Medh
  • Kinga Zapert
    Kinga Zapert
  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
4 min read
The Evolution of Medical Conferences: The New Normal is Here
Oncology

The Evolution of Medical Conferences: The New Normal is Here

As we move back to a place where in-person conferences are possible, how should these conferences be structured in terms of in-person vs. virtual engagement to achieve success?

  • Richard Durante
  • Brooke Nelson
  • Abuzaid Ansari
    Abuzaid Ansari
  • Karan Rangra
    Karan Rangra
8 min read
The Top 10 Most Digitally Active Oncology Brands in Q2'22
Digital Tracker

The Top 10 Most Digitally Active Oncology Brands in Q2'22

ZoomRx has ranked the leading oncology brands by their Q2’22 digital activity by collecting banner ad impressions across the entire digital landscape, with the help of ZoomRx's new omnichannel intelligence tool, PERxCEPT.

  • Andrew Yukawa
    Andrew Yukawa
6 min read
2022 ASCO Annual Meeting: Major Scientific Progress Moves the Field of Oncology Beyond COVID
Oncology

2022 ASCO Annual Meeting: Major Scientific Progress Moves the Field of Oncology Beyond COVID

A strong line up of potentially practice-changing presentations generated a great deal of excitement among attendees at ASCO#2022 – both those in person at the McCormick Convention Center and those attending virtually. Based

  • Brooke Nelson
  • Kinga Zapert
    Kinga Zapert
  • Abuzaid Ansari
    Abuzaid Ansari
  • Karan Rangra
    Karan Rangra
6 min read
Recent Advances in Multiple Myeloma (ASH 2021)
Conferences

Recent Advances in Multiple Myeloma (ASH 2021)

Data that was released during the American Society of Hematology (ASH) 2021 meeting represents significant progress in the field and will have a positive impact on patients’ lives. Below are a few of

  • Sara Bell
    Sara Bell
4 min read

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