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Harshini Kumaran

8 posts •
Oncologists’ Digital Engagement in the HR+/HER2-Breast Cancer Space in 2023
Digital Tracker

Oncologists’ Digital Engagement in the HR+/HER2-Breast Cancer Space in 2023

Explore insights from our latest study using PERxCEPT, where we observed the behavior of 150+ oncologists over the entire year of 2023 and analyzed their interactions online with brands in the HR+/HER2-

  • Mario Fernando
  • Harshini Kumaran
1 min read
Digital Tracker

A New Way of Tracking Digital: Leveraging Observed Online HCP Behavior in the Infectious Disease Marketplace

Access the case study to understand how Digital Tracker (PERxCEPT) helped a Top 10 Pharma company strategically strengthen their online presence ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company*

  • Harshini Kumaran
  • Meenakshi Deenadayalan
  • Neeharika Nori
    Neeharika Nori
1 min read
How Much Attention Are Your Digital Campaigns Really Receiving?
Digital Tracker

How Much Attention Are Your Digital Campaigns Really Receiving?

In this white paper, we delve into the significance of Share of Voice (SoV) as a fundamental metric for digital channels. We detail how ZoomRx harnesses its expansive network of 30,000+ physicians

  • Mario Fernando
  • Harshini Kumaran
  • Ty Harkness
    Ty Harkness
2 min read
How Did Oncologists Engage With ASCO 2023 Online?
Digital Tracker

How Did Oncologists Engage With ASCO 2023 Online?

The American Society of Clinical Oncology (ASCO) Annual Meeting 2023, one of the most anticipated events in the oncology community, brought together healthcare professionals, researchers, and industry experts to exchange knowledge and advancements

  • Harshini Kumaran
  • Suhas Vaidya
    Suhas Vaidya
4 min read
Exploring Oncologists' Online Activity during ASCO Conference
Digital Tracker

Exploring Oncologists' Online Activity during ASCO Conference

The ASCO conference stands as one of the most influential and highly anticipated events in the field of oncology. Each year, it brings together leading HCPs, researchers, and industry experts to share groundbreaking

  • Shivani Sivakumar
    Shivani Sivakumar
  • Harshini Kumaran
2 min read
Maximizing Oncologist Engagement: Insights into Driving Traffic to Brand Websites with PERxCEPT
Digital Tracker

Maximizing Oncologist Engagement: Insights into Driving Traffic to Brand Websites with PERxCEPT

Oncologists often turn to official product websites as a source of information to stay updated with the latest medical products and treatment options available to their patients. These websites provide valuable information on

  • Harshini Kumaran
3 min read
3 Key Trends in Oncologists’ Online Browsing Behavior
PERxCEPT

3 Key Trends in Oncologists’ Online Browsing Behavior

The internet has revolutionized how HCPs access and gather information about pharmaceutical products. With a wealth of information available at their fingertips, HCPs are increasingly relying on digital channels to stay informed and

  • Harshini Kumaran
  • Mario Fernando
4 min read
How to Stand Out in a Saturated Digital Market
Digital Tracker

How to Stand Out in a Saturated Digital Market

As Healthcare professionals are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36

  • Mario Fernando
  • Shivani Sivakumar
    Shivani Sivakumar
  • Harshini Kumaran
4 min read

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