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Mario Fernando

6 posts •
Oncologists’ Digital Engagement in the HR+/HER2-Breast Cancer Space in 2023
Digital Tracker

Oncologists’ Digital Engagement in the HR+/HER2-Breast Cancer Space in 2023

Explore insights from our latest study using PERxCEPT, where we observed the behavior of 150+ oncologists over the entire year of 2023 and analyzed their interactions online with brands in the HR+/HER2-

  • Mario Fernando
  • Harshini Kumaran
1 min read
How Much Attention Are Your Digital Campaigns Really Receiving?
Digital Tracker

How Much Attention Are Your Digital Campaigns Really Receiving?

In this white paper, we delve into the significance of Share of Voice (SoV) as a fundamental metric for digital channels. We detail how ZoomRx harnesses its expansive network of 30,000+ physicians

  • Mario Fernando
  • Harshini Kumaran
  • Ty Harkness
    Ty Harkness
2 min read
Omnichannel Intelligence Reimagined [Webinar]
Digital Tracker

Omnichannel Intelligence Reimagined [Webinar]

Sign up to listen to how ZoomRx measures omnichannel effectiveness in a novel and unique way ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company* Thanks for your interest. Watch

  • Mario Fernando
2 min read
Digital Tracker

Top 10 Cardiology Drugs that made some noise in 2022

The global market for cardiovascular drugs was valued at USD 155.6 billion in 2021, and it is expected to grow significantly, potentially reaching USD 231.7 billion by 2030 with a  projected

  • Shivani Sivakumar
    Shivani Sivakumar
  • Nikhil Zare
  • Meenakshi Deenadayalan
  • Mario Fernando
6 min read
3 Key Trends in Oncologists’ Online Browsing Behavior
PERxCEPT

3 Key Trends in Oncologists’ Online Browsing Behavior

The internet has revolutionized how HCPs access and gather information about pharmaceutical products. With a wealth of information available at their fingertips, HCPs are increasingly relying on digital channels to stay informed and

  • Harshini Kumaran
  • Mario Fernando
4 min read
How to Stand Out in a Saturated Digital Market
Digital Tracker

How to Stand Out in a Saturated Digital Market

As Healthcare professionals are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36

  • Mario Fernando
  • Shivani Sivakumar
    Shivani Sivakumar
  • Harshini Kumaran
4 min read

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