Customer Engagement Exploring Factors Influencing Individualized Treatment: Breast Cancer Oncologists often develop individualized treatment plans to ensure patients are receiving care tailored to their situation. Here are factors influencing their decisions.
Customer Engagement Meeting Physician Demand for High Quality Virtual Interactions Pharmaceutical manufacturers and physicians have a mutual interest in virtual interactions, indicating a long-term shift in current models of engagement.
Customer Engagement A New Approach for Healthcare Dialogue Research Often, traditional research doesn't answer all questions pertaining to clinical treatment decisions. Here's ZoomRx's new approach to address such questions.
Customer Engagement How MDs are discussing migraine treatment options with patients Since 2018, the migraine treatment landscape has changed dramatically, with two new approvals in the month of February alone (Vyepti, Nurtec ODT). In light of these developments, we were curious about how migraine
Customer Engagement Embracing Agility in Pharma Market Research The following is based on a presentation given by ZoomRx at the Pharma Market Research Conference in Newark, NJ on Feb 5-6, 2020. Please reach out via the form at the bottom of
Promotional Tracking How 5 Lessons from Rare disease Market Research Apply to Patient Segments in Common Diseases The continued growth of personalized medicine and other treatment trends presents new challenges for market researchers. Within patient populations that were once considered relatively homogenous, new, smaller patient subgroups are being identified as
Promotional Tracking We’ve tracked oncology promotional efforts for 120+ brands across 60,000 interactions over the last 5 years. This post was updated with refreshed data as of 1/30. The high-level findings as reported by Fierce Pharma are available here. Below are 4 keys to driving high-impact details... Oncology sales strategies
