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Promotional Tracking Pharma Marketers' Point of View: The Evolution of the Pharma Promotional Landscape Highlight products’ superiority and differentiability Your browser does not support the audio element. Answer questions and/or solve problems Your browser does not support the audio element. Deliver newer data, such as product
Oncology The 2023 Oncology Promotion Playbook As oncologists get busier and less available, how do life sciences organizations optimize oncologist attention and create impactful omnichannel messages? How do companies better understand and use digital influencers to enhance their messaging?
Omnichannel Beyond Multichannel Marketing: Delivering Omnichannel Success In today's increasingly diverse and digital world, effectively engaging with customers has become a complex challenge, even in the life sciences industry. With numerous channels available and a plethora of teams within organizations
Digital Tracker Going Beyond Impressions: Learnings from Digitally Active Oncology Brands Here, we combine PERxCEPT's digital tracking technology with our agile market research techniques to reveal the true impact of the most widespread digital campaigns on HCP perceptions and real-world behavior.
Customer Engagement The Current State of Sales Rep Promotion: Key Trends in a Post-COVID-19 World A deep dive into >32,000 in-person and virtual sales rep interactions to examine the impact of the COVID-19 pandemic and uncover key trends in sales rep promotion.
Digital Tracker The Top 10 Most Digitally Active Oncology Brands in Q2'22 ZoomRx has ranked the leading oncology brands by their Q2’22 digital activity by collecting banner ad impressions across the entire digital landscape, with the help of ZoomRx's new omnichannel intelligence tool, PERxCEPT.
Customer Engagement ZoomRx Roundtable: Finding Success in Omnichannel Engagement Senior leaders at ZoomRx examine how organizations can make adjustments to their customer strategies and define a path forward for a more cohesive and impactful model of omnichannel engagement.
Digital Tracker Optimize Your Digital Strategy with Enhanced Competitive Insights The stakes for digital marketing strategies in pharmaceutical markets have never been higher, but too often pharma marketers are left in the dark. PERxCEPT helps pharma marketers get a deeper understanding of both their customers and competitors, enabling them to spend smarter.
Covid-19 COVID-19 Impact: The Future of In-person and Omni-channel Promotion The COVID-19 pandemic led to significant changes in the way pharma engaged with healthcare practitioners (HCPs). To better understand these trends, ZoomRx analyzed over 20,000 sales rep interactions during the COVID-19 pandemic,
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