Oncology Going Beyond Impressions: Learnings from Digitally Active Oncology Brands Here, we combine PERxCEPT's digital tracking technology with our agile market research techniques to reveal the true impact of the most widespread digital campaigns on HCP perceptions and real-world behavior.
Customer Engagement The Current State of Sales Rep Promotion: Key Trends in a Post-COVID-19 World A deep dive into >32,000 in-person and virtual sales rep interactions to examine the impact of the COVID-19 pandemic and uncover key trends in sales rep promotion.
Customer Engagement ZoomRx Roundtable: Finding Success in Omnichannel Engagement Senior leaders at ZoomRx examine how organizations can make adjustments to their customer strategies and define a path forward for a more cohesive and impactful model of omnichannel engagement.
Covid-19 COVID-19 Impact: The Future of In-person and Omni-channel Promotion The COVID-19 pandemic led to significant changes in the way pharma engaged with healthcare practitioners (HCPs). To better understand these trends, ZoomRx analyzed over 20,000 sales rep interactions during the COVID-19 pandemic,
