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Omnichannel

A collection of 4 posts

Going Beyond Impressions: Learnings from Digitally Active Oncology Brands
Oncology

Going Beyond Impressions: Learnings from Digitally Active Oncology Brands

Here, we combine PERxCEPT's digital tracking technology with our agile market research techniques to reveal the true impact of the most widespread digital campaigns on HCP perceptions and real-world behavior.

  • Manoj Hariharaputhiran
    Manoj Hariharaputhiran
  • Karni Medh
    Karni Medh
2 min read
The Current State of Sales Rep Promotion: Key Trends in a Post-COVID-19 World
Customer Engagement

The Current State of Sales Rep Promotion: Key Trends in a Post-COVID-19 World

A deep dive into >32,000 in-person and virtual sales rep interactions to examine the impact of the COVID-19 pandemic and uncover key trends in sales rep promotion.

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
2 min read
ZoomRx Roundtable: Finding Success in Omnichannel Engagement
Customer Engagement

ZoomRx Roundtable: Finding Success in Omnichannel Engagement

Senior leaders at ZoomRx examine how organizations can make adjustments to their customer strategies and define a path forward for a more cohesive and impactful model of omnichannel engagement.

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
1 min read
COVID-19 Impact: The Future of In-person and Omni-channel Promotion
Covid-19

COVID-19 Impact: The Future of In-person and Omni-channel Promotion

The COVID-19 pandemic led to significant changes in the way pharma engaged with healthcare practitioners (HCPs). To better understand these trends, ZoomRx analyzed over 20,000 sales rep interactions during the COVID-19 pandemic,

  • Andrew Yukawa
    Andrew Yukawa
  • Ty Harkness
    Ty Harkness
2 min read

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