The COVID-19 pandemic has proven that an omnichannel customer engagement strategy is essential. However, determining what “good” omnichannel engagement looks like in the rapidly changing healthcare landscape is no small task. Complicating matters are several common myths and misperceptions that have impeded successful transitions to omnichannel models.

Read the white paper for insights on how to:

  • Manage the complexities inherent in healthcare sales models and customer engagement
  • Find an appropriate balance between new-school and traditional outreach techniques
  • Align strategically across your organization while prioritizing experimentation

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ZoomRx Blog - Omnichannel myths WP

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