The COVID-19 pandemic led to significant changes in the way pharma engaged with healthcare practitioners (HCPs). To better understand these trends, ZoomRx analyzed over 20,000 sales rep interactions during the COVID-19 pandemic, uncovering unique insights on the impact of these rapidly changing sales models.

The following white paper examines how sales rep promotion has evolved over the course of the pandemic. Among the key findings are:

In addition to analyzing the performance of promotional activity over the past year, the whitepaper presents strategies for increasing the impact of your promotional efforts moving forward, including how to successfully implement an omnichannel model of customer engagement.

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ZoomRx Blog - Omnichannel myths WP

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