In this white paper, we delve into the significance of Share of Voice (SoV) as a fundamental metric for digital channels. We detail how ZoomRx harnesses its expansive network of 30,000+ physicians and patients to introduce an innovative, unbiased, and future-proof methodology to measure Digital SoV via its omnichannel intelligence offering, Digital Tracker (PERxCEPT).

The paper further discusses complementary use cases of Digital SOV that enable digital marketing teams to make more informed decisions. It also presents a real-world example demonstrating how Digital Tracker (PERxCEPT) facilitated a marketing team in successfully launching a drug in a highly competitive market.

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