Blog (Page 5)

Thriving Against the Odds - A Case study

An Emerging Biopharma’s David vs. Goliath story in the Post Launch Space Problem: Respiratory diseases are one of the leading causes of death and hospital admissions in the US. This market is

Oncology

Mindshare Masters: Top Oncology Brands that Oncologists Trust

Have you ever wondered which oncology brands truly dominate and capture the mindshare oncologists in the ever-evolving field of oncology? With a staggering 100+ new molecular entities approved by the FDA (Feder

HCP-Pt

Demo Video: Ferma Search for HCP-Patient Conversations

Ferma-Powered Search is a game changer in harnessing patient-centric insights for strategic brand planning. This innovative search tool leverages the power of natural language processing through our Ferma healthcare AI algorithm to revolutionize

Oncology

Adaptive Follow-ups using Prompts and Generative AI for In-depth Insights

Primary Market Research (PMR) has come a long way. From what started as a paper-based quant survey to gauge consumer preferences in the 1920s, market research in pharma has undergone multiple paradigm shifts.

HCP-Pt

Transforming Patient Experiences: Unveiling Insights from Real-World COPD and Asthma Appointments for Better Treatment Decisions

HCP-Pt Conversations for situational understanding ZoomRx has used audio from unscripted, real-world clinical appointments to compare the patient experiences between COPD and Asthma. Biologic treatments are not yet available for COPD patients but

HCP-Pt

What does it sound like when an HIV patient is deciding between treatments?

CONVERSATION SPOTLIGHT * This HIV patient doctor conversation revealed that patients are proactive about their care, seeking informed discussions and trusting their physician's recommendations. * While the patient was intrigued by TV ads for Cabenuva,

Digital Tracker

How Much Attention Are Your Digital Campaigns Really Receiving?

In this white paper, we delve into the significance of Share of Voice (SoV) as a fundamental metric for digital channels. We detail how ZoomRx harnesses its expansive network of 30,000+ physicians

HCP-Pt

Improving Patient Centricity and Data-Driven Decision Making with Ferma Search for HCP-Patient Conversations

We are excited to announce a groundbreaking addition to Zoomrx's HCP-Pt Research offering: Ferma Search. This innovative search tool leverages the power of natural language processing via our Ferma healthcare AI algorithm to

News

ASCO 2023 : From the Oncologists’ Perspective

ASCO Annual Meeting 2023 led with the theme of Improving Patients' Lives Through Collaboration, Research, and Innovation, creating positive experiences among those who attended and generating excitement about practice-changing data. The ZoomRx survey

Oncology

Continuing the Launch Buzz: A Winning Game Plan

Three Keys for Sales Rep Conversations to Keep the Launch Momentum Going Introduction: Successfully launching a pharmaceutical product is incredibly challenging, time-consuming—and costly. The stakes are high, the competition is fierce, and

Digital Tracker

How Did Oncologists Engage With ASCO 2023 Online?

The American Society of Clinical Oncology (ASCO) Annual Meeting 2023, one of the most anticipated events in the oncology community, brought together healthcare professionals, researchers, and industry experts to exchange knowledge and advancements

Research

The Challenges of Managing Chronic Conditions

Section I: Introduction Chronic conditions are pervasive health issues that affect a significant portion of the global population. These conditions, such as diabetes, cardiovascular disease, asthma, and arthritis, require ongoing management to ensure

Launch Excellence

From Triumph to Competition: Humira's Journey and the Rise of Biosimilars

Humira, a name synonymous with swiss knife. It is a drug that could treat all conditions from Rheumatoid arthritis to Ulcerative Colitis. It is a blockbuster drug that rose to prominence amidst challenges

Digital Tracker

Exploring Oncologists' Online Activity during ASCO Conference

The ASCO conference stands as one of the most influential and highly anticipated events in the field of oncology. Each year, it brings together leading HCPs, researchers, and industry experts to share groundbreaking

Digital Tracker

Omnichannel Intelligence Reimagined [Webinar]

Sign up to listen to how ZoomRx measures omnichannel effectiveness in a novel and unique way ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company* Thanks for your interest. Watch

Research

Balancing Ethics and Innovation in Clinical Trials: A ZoomRx Resource for Healthcare Providers

Clinical trials are a crucial component of developing new treatments and therapies. They have the potential to shed light on the safety and efficacy of medical innovations. However, as with any type of

Digital Tracker

From Promotion to Prescription: Key Insights Connecting Online and Offline Promotional Activity

In today's fiercely competitive market, promotions play a crucial role in driving brand awareness, customer engagement, and ultimately, sales growth. To unravel the true impact of promotion across offline and online channels, we

ACOG 2023: A Recap of the Leading Conference in Women's Healthcare!

American College of Obstetricians and Gynecologists (ACOG) 2023, the prestigious conference dedicated to advancing the field of obstetrics and gynecology has taken place from May 19th at Baltimore, MD and has come to

Launch Excellence

Advancing Schizophrenia Treatment: Exploring UZEDY and Abilify Asimtufii

Introduction: Schizophrenia, a complex mental health condition, requires ongoing management to enhance the quality of life for individuals affected by it. Recent advancements in medical science have introduced two innovative treatments: UZEDY and

Launch Excellence

A Game-Changer for Narcolepsy: Lumryz (Sodium Oxybate) Takes Center Stage with Once-Nightly Dosing

Introduction: Living with narcolepsy can be challenging, especially when excessive daytime sleepiness and cataplexy disrupt daily life. Lumryz (sodium oxybate), a once-nightly extended-release oral suspension, offers new hope for patients. In this blog

Ferma

EHA 2023: Key Sessions to Watch Out!

The European Hematology Association (EHA) is a leading organization committed to advancing patient care, research, and education in hematology. As the largest European-based organization connecting hematologists globally, it supports career development, promotes research,

Conferences

Key Highlights from DDW 2023: A Comprehensive Recap!

Digestive Disease Week (DDW) is the world's largest gathering of physicians and researchers in the fields of gastroenterology, hepatology, endoscopy, and GI surgery. DDW provides an invaluable forum for advancing knowledge and understanding

What HCPs Really Think: A Revealing Look at Industry Leaders & Challengers in 5 Therapeutic Areas

Healthcare providers (HCPs) are crucial decision-makers in prescribing and recommending treatments to patients. As such, their perceptions and opinions of pharmaceutical manufacturers and their products are highly relevant. Recent research indicates that two-thirds

Launch Excellence

Arexvy: A Promising Breakthrough in RSV Prevention for Older Adults

Introduction: ZoomRx is excited to share the latest developments regarding Arexvy, the world's first respiratory syncytial virus (RSV) vaccine for older adults. Recently approved by the US Food and Drug Administration (FDA), Arexvy

Digital Tracker

Navigating the Diabetes Space : Three Key Insights on HCP Traffic to Product Websites

Diabetes has become a significant public health concern, with over one in ten people affected by it worldwide. The diabetes space is highly competitive, with more than forty branded drugs in the market