Blog (Page 5)

Navigating Diabetes Management: Insights from Real-World HCP-Patient Conversations

Treatment Discussions in Diabetes Management Managing diabetes effectively requires a comprehensive approach that includes lifestyle modifications, regular monitoring of blood sugar levels, and in many cases, the use of medications. ZoomRx’s doctor

webinar

How Generative AI is Transforming Medical Information & Communication

Tackling the Complexities of Medical Information Management In the dynamic world of life sciences, medical information teams are at the forefront of change, facing an ever-growing avalanche of intricate clinical inquiries. These teams

Oncology

Oncology Manufacturers' Perception - Insights from the Healthcare Frontline

Leaders of Oncologist’s Perceptions: Who are they and what sets them apart In the highly competitive oncology therapeutics landscape, there is a direct correlation between oncologists’ preferences and financial success. That makes

Digital Tracker

A New Way of Tracking Digital: Leveraging Observed Online HCP Behavior in the Infectious Disease Marketplace

Access the case study to understand how Digital Tracker (PERxCEPT) helped a Top 10 Pharma company strategically strengthen their online presence ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company*

Promotional Tracking

Thriving Against the Odds - A Case study

An Emerging Biopharma’s David vs. Goliath story in the Post Launch Space Problem: Respiratory diseases are one of the leading causes of death and hospital admissions in the US. This market is

Oncology

Mindshare Masters: Top Oncology Brands that Oncologists Trust

Have you ever wondered which oncology brands truly dominate and capture the mindshare oncologists in the ever-evolving field of oncology? With a staggering 100+ new molecular entities approved by the FDA (Feder

HCP-Pt

Demo Video: Ferma Search for HCP-Patient Conversations

Ferma-Powered Search is a game changer in harnessing patient-centric insights for strategic brand planning. This innovative search tool leverages the power of natural language processing through our Ferma healthcare AI algorithm to revolutionize

Oncology

Adaptive Follow-ups using Prompts and Generative AI for In-depth Insights

Primary Market Research (PMR) has come a long way. From what started as a paper-based quant survey to gauge consumer preferences in the 1920s, market research in pharma has undergone multiple paradigm shifts.

HCP-Pt

Transforming Patient Experiences: Unveiling Insights from Real-World COPD and Asthma Appointments for Better Treatment Decisions

HCP-Pt Conversations for situational understanding ZoomRx has used audio from unscripted, real-world clinical appointments to compare the patient experiences between COPD and Asthma. Biologic treatments are not yet available for COPD patients but

HCP-Pt

What does it sound like when an HIV patient is deciding between treatments?

CONVERSATION SPOTLIGHT * This HIV patient doctor conversation revealed that patients are proactive about their care, seeking informed discussions and trusting their physician's recommendations. * While the patient was intrigued by TV ads for Cabenuva,

Digital Tracker

How Much Attention Are Your Digital Campaigns Really Receiving?

In this white paper, we delve into the significance of Share of Voice (SoV) as a fundamental metric for digital channels. We detail how ZoomRx harnesses its expansive network of 30,000+ physicians

HCP-Pt

Improving Patient Centricity and Data-Driven Decision Making with Ferma Search for HCP-Patient Conversations

We are excited to announce a groundbreaking addition to Zoomrx's HCP-Pt Research offering: Ferma Search. This innovative search tool leverages the power of natural language processing via our Ferma healthcare AI algorithm to

News

ASCO 2023 : From the Oncologists’ Perspective

ASCO Annual Meeting 2023 led with the theme of Improving Patients' Lives Through Collaboration, Research, and Innovation, creating positive experiences among those who attended and generating excitement about practice-changing data. The ZoomRx survey

Oncology

Continuing the Launch Buzz: A Winning Game Plan

Three Keys for Sales Rep Conversations to Keep the Launch Momentum Going Introduction: Successfully launching a pharmaceutical product is incredibly challenging, time-consuming—and costly. The stakes are high, the competition is fierce, and

Digital Tracker

How Did Oncologists Engage With ASCO 2023 Online?

The American Society of Clinical Oncology (ASCO) Annual Meeting 2023, one of the most anticipated events in the oncology community, brought together healthcare professionals, researchers, and industry experts to exchange knowledge and advancements

Research

The Challenges of Managing Chronic Conditions

Section I: Introduction Chronic conditions are pervasive health issues that affect a significant portion of the global population. These conditions, such as diabetes, cardiovascular disease, asthma, and arthritis, require ongoing management to ensure

Launch Excellence

From Triumph to Competition: Humira's Journey and the Rise of Biosimilars

Humira, a name synonymous with swiss knife. It is a drug that could treat all conditions from Rheumatoid arthritis to Ulcerative Colitis. It is a blockbuster drug that rose to prominence amidst challenges

Digital Tracker

Exploring Oncologists' Online Activity during ASCO Conference

The ASCO conference stands as one of the most influential and highly anticipated events in the field of oncology. Each year, it brings together leading HCPs, researchers, and industry experts to share groundbreaking

Digital Tracker

Omnichannel Intelligence Reimagined [Webinar]

Sign up to listen to how ZoomRx measures omnichannel effectiveness in a novel and unique way ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company* Thanks for your interest. Watch

Research

Balancing Ethics and Innovation in Clinical Trials: A ZoomRx Resource for Healthcare Providers

Clinical trials are a crucial component of developing new treatments and therapies. They have the potential to shed light on the safety and efficacy of medical innovations. However, as with any type of

Digital Tracker

From Promotion to Prescription: Key Insights Connecting Online and Offline Promotional Activity

In today's fiercely competitive market, promotions play a crucial role in driving brand awareness, customer engagement, and ultimately, sales growth. To unravel the true impact of promotion across offline and online channels, we

ACOG 2023: A Recap of the Leading Conference in Women's Healthcare!

American College of Obstetricians and Gynecologists (ACOG) 2023, the prestigious conference dedicated to advancing the field of obstetrics and gynecology has taken place from May 19th at Baltimore, MD and has come to

Launch Excellence

Advancing Schizophrenia Treatment: Exploring UZEDY and Abilify Asimtufii

Introduction: Schizophrenia, a complex mental health condition, requires ongoing management to enhance the quality of life for individuals affected by it. Recent advancements in medical science have introduced two innovative treatments: UZEDY and

Launch Excellence

A Game-Changer for Narcolepsy: Lumryz (Sodium Oxybate) Takes Center Stage with Once-Nightly Dosing

Introduction: Living with narcolepsy can be challenging, especially when excessive daytime sleepiness and cataplexy disrupt daily life. Lumryz (sodium oxybate), a once-nightly extended-release oral suspension, offers new hope for patients. In this blog

Ferma

EHA 2023: Key Sessions to Watch Out!

The European Hematology Association (EHA) is a leading organization committed to advancing patient care, research, and education in hematology. As the largest European-based organization connecting hematologists globally, it supports career development, promotes research,