Ferma Engine Navigating the Ethical Landscape of AI in Medical Writing Generative AI technology is reshaping the medical writing landscape, bringing significant advances and efficiencies to the field. However, its rise also prompts a parallel discourse on ethics, especially concerning data privacy, algorithmic bias,
Ferma Engine 5 Reasons to Choose Ferma for Medical Writing In the rapidly evolving landscape of medical writing, where precision and compliance are as vital as innovation, choosing the right generative AI platform can make a world of difference. Ferma providing AI solutions
ZoomRx ZoomRx Announces Acquisition of Vivisum Partners, Reinforcing Strategic Consulting Capabilities for Developing Life Sciences Brands Global life sciences consulting firm ZoomRx today announced the acquisition of Vivisum Partners, a boutique market research company specializing in customized and comprehensive market research to support pharmaceutical brand launch. The acquisition reinforces
News Physicians Embrace mRNA Vaccines, But Concerns Linger: Survey Unveils Nuanced Viewpoints A comprehensive survey of healthcare professionals (HCPs) across the United States by biopharma consultants ZoomRx reveals a generally positive, yet nuanced, perspective towards mRNA vaccines like Pfizer-BioNTech and Moderna. While high levels of
Promotional Tracking Factor XIa Inhibitors for NVAF - Cardiologists' Perspectives Key Findings •Eliquis is currently the top choice for stroke prevention in NVAF, being used in 56% of patients, followed by Xarelto at 26% • Mirroring usage, 77% of cardiologists perceive Eliquis as performing
Digital Tracker Oncologists’ Digital Engagement in the HR+/HER2-Breast Cancer Space in 2023 Explore insights from our latest study using PERxCEPT, where we observed the behavior of 150+ oncologists over the entire year of 2023 and analyzed their interactions online with brands in the HR+/HER2-
Promotional Tracking Four Myths in HCP-Sales Rep Engagements Stirring the Hornet’s Nest Engaging with healthcare professionals (HCPs) through sales representative interactions is like a delicate dance. There are established norms & firm beliefs on how it is being done. Challenging those
Promotional Tracking Driving Successful HCP-Sales Rep 'Engagements : 2023' Lookback PET Report The what and how behind the successful engagements and their trends over half a decade Understanding the Ever-Evolving HCP-Sales Rep Engagements . As we step into 2024, we look to understand 1. How HCP-Sales
HCP-Pt HCP-Patient Conversations: Real-World Narratives Shaping Post-Launch Brand Strategies Shaping a Patient Centric Launch Strategy Launching pharma brands today is high stakes, often with a great deal of uncertainty on the success of their initial roll-out. Expectations are high for a seamless
Ferma Engine ZoomRx's Ferma Named One of 2023's Most Innovative Life Sciences Advancements Industry-Leading AI Platform Empowers Life Sciences Companies with Custom Solutions, Redefining Data Access and Analysis Ferma is continuously evolving our AI solutions to help our clients stay ahead of the curve. This PM360
HCP-Pt RSV Vaccine - Clinical Discussions HCP-Patient Conversations: Real World Examples of RSV Vaccine Discussions During Clinical Appointments Respiratory Syncytial Virus (RSV) is a pressing concern between HCPs and patients, particularly as winter approaches, intensifying the need for effective
ZoomRX TV ZoomRx Announces Launch of ZoomRx TV Tracking The First TV Media Measurement and Optimization Platform Designed for Life Sciences. Cambridge, Massachusetts, November 29, 2023 – Global life sciences consulting firm ZoomRx is set to transform how life sciences brands monitor and
Ferma Engine Revolutionizing Medical Information with Generative AI In the ever-evolving world of life sciences, medical information teams often find themselves at the forefront of this change, grappling with an increasing volume of intricate clinical inquiries. Despite this growing influx of
HCP-Pt Navigating Diabetes Management: Insights from Real-World HCP-Patient Conversations Treatment Discussions in Diabetes Management Managing diabetes effectively requires a comprehensive approach that includes lifestyle modifications, regular monitoring of blood sugar levels, and in many cases, the use of medications. ZoomRx’s doctor
webinar How Generative AI is Transforming Medical Information & Communication Tackling the Complexities of Medical Information Management In the dynamic world of life sciences, medical information teams are at the forefront of change, facing an ever-growing avalanche of intricate clinical inquiries. These teams
Oncology Oncology Manufacturers' Perception - Insights from the Healthcare Frontline Leaders of Oncologist’s Perceptions: Who are they and what sets them apart In the highly competitive oncology therapeutics landscape, there is a direct correlation between oncologists’ preferences and financial success. That makes
Digital Tracker A New Way of Tracking Digital: Leveraging Observed Online HCP Behavior in the Infectious Disease Marketplace Access the case study to understand how Digital Tracker (PERxCEPT) helped a Top 10 Pharma company strategically strengthen their online presence ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company*
Promotional Tracking Thriving Against the Odds - A Case study An Emerging Biopharma’s David vs. Goliath story in the Post Launch Space Problem: Respiratory diseases are one of the leading causes of death and hospital admissions in the US. This market is
Oncology Mindshare Masters: Top Oncology Brands that Oncologists Trust Have you ever wondered which oncology brands truly dominate and capture the mindshare oncologists in the ever-evolving field of oncology? With a staggering 100+ new molecular entities approved by the FDA (Feder
HCP-Pt Demo Video: Ferma Search for HCP-Patient Conversations Ferma-Powered Search is a game changer in harnessing patient-centric insights for strategic brand planning. This innovative search tool leverages the power of natural language processing through our Ferma healthcare AI algorithm to revolutionize
Oncology Adaptive Follow-ups using Prompts and Generative AI for In-depth Insights Primary Market Research (PMR) has come a long way. From what started as a paper-based quant survey to gauge consumer preferences in the 1920s, market research in pharma has undergone multiple paradigm shifts.
HCP-Pt Transforming Patient Experiences: Unveiling Insights from Real-World COPD and Asthma Appointments for Better Treatment Decisions HCP-Pt Conversations for situational understanding ZoomRx has used audio from unscripted, real-world clinical appointments to compare the patient experiences between COPD and Asthma. Biologic treatments are not yet available for COPD patients but
HCP-Pt What does it sound like when an HIV patient is deciding between treatments? CONVERSATION SPOTLIGHT * This HIV patient doctor conversation revealed that patients are proactive about their care, seeking informed discussions and trusting their physician's recommendations. * While the patient was intrigued by TV ads for Cabenuva,
Digital Tracker How Much Attention Are Your Digital Campaigns Really Receiving? In this white paper, we delve into the significance of Share of Voice (SoV) as a fundamental metric for digital channels. We detail how ZoomRx harnesses its expansive network of 30,000+ physicians
HCP-Pt Improving Patient Centricity and Data-Driven Decision Making with Ferma Search for HCP-Patient Conversations We are excited to announce a groundbreaking addition to Zoomrx's HCP-Pt Research offering: Ferma Search. This innovative search tool leverages the power of natural language processing via our Ferma healthcare AI algorithm to
