Blog (Page 7)

Key Takeaways from AACR 2023: A Summary of The Most Impactful Sessions

The AACR Annual Meeting is a highly anticipated event that brings together distinguished cancer research experts from around the globe to exchange groundbreaking discoveries and insights. It covers a broad spectrum of topics

News

Protecting Sensitive Health Data: The Vital Role of Data Privacy and Security in Digital Health

Digital health tools have revolutionized healthcare in recent years, providing numerous benefits for patients and healthcare providers. Electronic health records (EHRs), telemedicine, and other digital technologies have improved care quality, increase efficiency, and

Research

Meet the Top 5 Oncology Pharmaceutical Manufacturers that Excel with MSL Guidance

The oncology field is rapidly evolving, with groundbreaking CAR-T cell therapies and accessible biosimilars providing new hope for patients. However, these changes also bring new challenges in understanding and effectively utilizing these treatments.

Launch Excellence

Zavzpret: An Intranasal Gepant for Migraine Relief - Neurologists Weigh In

Zavzpret, a new nasal spray from Pfizer, was approved by the FDA in March 2023 for the acute treatment of migraines. The drug is a calcitonin gene-related peptide (CGRP) receptor antagonist and works

Launch Excellence

Zynyz for Merkel Cell Carcinoma: A Highly Effective but Little Known Treatment Option?

Merkel Cell Carcinoma (MCC) is a rare and aggressive form of skin cancer that can be challenging to treat. Until recently, treatment options were limited, but with the advent of immunotherapy, new therapies

Launch Excellence

Airsupra: The Rescue Inhaler That Helps Manage Asthma Symptoms

Asthma is a chronic respiratory disease that affects millions of people worldwide. It causes inflammation and narrowing of the airways, leading to symptoms such as wheezing, shortness of breath, coughing, and chest tightness.

Launch Excellence

Rykindo: A New Long-Acting Injectable Formulation of Risperidone for Schizophrenia and Bipolar I Disorder

The pharmaceutical industry is constantly evolving, and one of the latest additions to the market is Rykindo, a long-acting injectable formulation of risperidone. Risperidone is an atypical antipsychotic medication used for the treatment

Launch Excellence

Jaypirca: A Fresh Approach to Later-Line MCL Treatment

Jaypirca (pirtobrutinib) is a novel, non-covalent Bruton's tyrosine kinase (BTK) inhibitor indicated for the treatment of adult patients with relapsed or refractory mantle cell lymphoma (MCL) after at least two lines of systemic

Launch Excellence

Leqembi's First 2 Months on the Market: Neurologists Feedback

Leqembi (lecanemab) is a new Alzheimer's disease treatment option from Biogen/Eisai. The drug has a unique mechanism of action that is thought to slow down the progression of the disease by neutralizing

Launch Excellence

The Latest Addition to Diabetes Treatment: A Deep Dive into Brenzavvy

Type 2 diabetes is a chronic disease that affects millions of people worldwide. It is characterized by high levels of sugar in the blood due to the body's cells resisting the normal effect

Ferma

Exciting Insights and Findings Revealed in AUA 2023 Abstract Release!

For over a century, the American Urological Association (AUA) has been a leading organization dedicated to supporting the urological community. With more than 23,000 members worldwide, AUAs mission is to promote the

Digital

The Future of Telehealth: Emerging Trends and Innovations

Telehealth has come a long way since its inception, and the pandemic has accelerated its growth and adoption. With technology advancements and the increasing demand for remote healthcare services, telehealth is poised to

Ferma

The Future of Healthcare is Now, but HCPs are Wary

Artificial intelligence (AI) capabilities have been rapidly advancing, and have catapulted into the public awareness with the launch of AI Chatbots such as ChatGPT. These tools have the capacity to revolutionize healthcare and

Digital Tracker

Top 10 Cardiology Drugs that made some noise in 2022

The global market for cardiovascular drugs was valued at USD 155.6 billion in 2021, and it is expected to grow significantly, potentially reaching USD 231.7 billion by 2030 with a projected

Conferences

Discover the Latest Cancer Research Insights: A Sneak Peek into the AACR 2023 Conference Abstracts

The AACR Annual Meeting serves as a centerpiece of the global cancer research community, bringing together leading experts in the field from all over the world. The conference provides a platform for sharing

Conferences

Insights and highlights from EAU 2023: A recap of the most impactful discussions

The 38th Annual European Association of Urology (EAU) Congress was one of the most significant urological events of the year, providing a platform for urologists to learn, connect, and share knowledge. The conference

Oncology

Oncology Promotion in 2023 [Webinar]

Sign up to listen to industry experts speak about the 4 success strategies for oncology promotion ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company* Thanks for your interest. Watch

PERxCEPT

3 Key Trends in Oncologists’ Online Browsing Behavior

The internet has revolutionized how HCPs access and gather information about pharmaceutical products. With a wealth of information available at their fingertips, HCPs are increasingly relying on digital channels to stay informed and

Launch Excellence

Hope for Patients with Anemia of CKD: FDA Approves Jesduvroq

GSK plc has announced the FDA approval of Jesduvroq (daprodustat) for the treatment of anaemia due to chronic kidney disease (CKD) in adults who have been receiving dialysis for at least four months.

Promotional Tracking

Pharma Marketers' Point of View: The Evolution of the Pharma Promotional Landscape

Highlight products’ superiority and differentiability Your browser does not support the audio element. Answer questions and/or solve problems Your browser does not support the audio element. Deliver newer data, such as product

Customer Engagement

Physicians' View of the Industry Giants: Ranking the Top Pharma Companies

The pharmaceutical industry is constantly evolving, and the perceptions of healthcare professionals (HCPs) play a critical role in shaping the public's trust and acceptance of drugs. To understand how physicians perceive the top

Customer Engagement

In-Person vs Virtual Medical Sales Visits: A Comprehensive Comparison

In the medical industry, sales representatives play a crucial role in introducing new products and services to healthcare providers and facilities. Traditionally, these sales visits have been conducted in person, with reps visiting

Conferences

EAU 2023 Abstracts are out!

The 38th Annual European Association of Urology (EAU) Congress is happening in Milan from March 10-13. Nearly 3000 world-class plenary, thematic, poster, video, and special sessions will take place in the span of

Oncology

The 2023 Oncology Promotion Playbook

As oncologists get busier and less available, how do life sciences organizations optimize oncologist attention and create impactful omnichannel messages? How do companies better understand and use digital influencers to enhance their messaging?

Omnichannel

Beyond Multichannel Marketing: Delivering Omnichannel Success

In today's increasingly diverse and digital world, effectively engaging with customers has become a complex challenge, even in the life sciences industry. With numerous channels available and a plethora of teams within organizations