Digital - Blog

ASCO 2024: A Surge in Online Engagement Drives Oncologist Interest

The ASCO 2024 Annual Meeting, held from May 31st to June 4th, centred on the theme "The Art and Science of Cancer Care: From Comfort to Cure. This post elaborates on the online

Ferma

Ferma in Focus: A Year in Review

ZoomRx has always prided itself as a company that provides answers – not just data. And though this vision has primarily manifested itself during our tenure as a life sciences consultancy services, we feel

Digital Tracker

How Much Attention Are Your Digital Campaigns Really Receiving?

In this white paper, we delve into the significance of Share of Voice (SoV) as a fundamental metric for digital channels. We detail how ZoomRx harnesses its expansive network of 30,000+ physicians

Digital Tracker

Omnichannel Intelligence Reimagined [Webinar]

Sign up to listen to how ZoomRx measures omnichannel effectiveness in a novel and unique way ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company* Thanks for your interest. Watch

Launch Excellence

Transforming Post-HCT Care for Blood Cancer Patients - Insights from Oncologists

Introduction: Omisirge, the revolutionary stem cell therapy developed by Gamida Cell, has recently received FDA approval and is poised to revolutionize the post-HCT (hematopoietic stem cell transplantation) journey for patients with blood cancers.

News

The Power of Your Voice: How ZoomRx Helps Healthcare Providers Drive Pharma Market Research

The Power of Your Voice: How ZoomRx Helps Healthcare Providers Drive Pharma Market Research In today's rapidly evolving healthcare landscape, it is critical for pharmaceutical companies to gather timely and accurate feedback from

News

Protecting Sensitive Health Data: The Vital Role of Data Privacy and Security in Digital Health

Digital health tools have revolutionized healthcare in recent years, providing numerous benefits for patients and healthcare providers. Electronic health records (EHRs), telemedicine, and other digital technologies have improved care quality, increase efficiency, and

Digital

The Future of Telehealth: Emerging Trends and Innovations

Telehealth has come a long way since its inception, and the pandemic has accelerated its growth and adoption. With technology advancements and the increasing demand for remote healthcare services, telehealth is poised to

Digital Tracker

Top 10 Cardiology Drugs that made some noise in 2022

The global market for cardiovascular drugs was valued at USD 155.6 billion in 2021, and it is expected to grow significantly, potentially reaching USD 231.7 billion by 2030 with a projected

PERxCEPT

3 Key Trends in Oncologists’ Online Browsing Behavior

The internet has revolutionized how HCPs access and gather information about pharmaceutical products. With a wealth of information available at their fingertips, HCPs are increasingly relying on digital channels to stay informed and

Oncology

The 2023 Oncology Promotion Playbook

As oncologists get busier and less available, how do life sciences organizations optimize oncologist attention and create impactful omnichannel messages? How do companies better understand and use digital influencers to enhance their messaging?

Omnichannel

Beyond Multichannel Marketing: Delivering Omnichannel Success

In today's increasingly diverse and digital world, effectively engaging with customers has become a complex challenge, even in the life sciences industry. With numerous channels available and a plethora of teams within organizations

Digital

Revolutionizing Pharma: The Power of Large Language Models and ChatGPT

Despite excitement about the emergence of AI-based applications such as ChatGPT and DALL-E, the pharmaceutical industry remains skeptical about the impact of these tools. But at ZoomRx, our Ferma.AI leverages comprehensive life

Digital Tracker

How to Stand Out in a Saturated Digital Market

As Healthcare professionals are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36

Digital

Big Tech's Impact on Healthcare and Physician Perspectives

"If you zoom out into the future and you look back and ask the question, 'What was Apple's greatest contribution to mankind?' It will be about health." - Tim Cook, Apple CEO

Digital

Pharma Branded Messaging in an AI-Driven World

Can ChatGPT and Large-Scale Industry Benchmarks Revolutionize Message Generation in pharma? Artificial intelligence and machine learning (AI/ML) have long been trending topics within the pharma industry. The latest buzz-worthy development in the

Digital Tracker

Top 10 Pharma Websites Where Oncologists Spend Time

The digital landscape is incredibly diverse and saturated. In order to effectively reach your target customers and have a meaningful impact, you need to understand your customer preferences. Our omnichannel intelligence tool, Digital

Digital Tracker

Going Beyond Impressions: Learnings from Digitally Active Oncology Brands

Here, we combine PERxCEPT's digital tracking technology with our agile market research techniques to reveal the true impact of the most widespread digital campaigns on HCP perceptions and real-world behavior.

Customer Engagement

How to Win in a Crowded Digital Marketplace [White Paper]

Virtually every single HCP can be reached through digital communication, and the costs of increasing the frequency of digital promotion do not scale linearly as they do for sales rep visits. To win

Digital Tracker

8 Striking Facts about Biopharma Digital Ads

To date, it has been difficult to put into perspective the full breadth of digital promotion HCPs receive. PERxCEPT, a next-generation omnichannel intelligence tool, demonstrates surprising new insights about the digital marketplace.

Digital Tracker

The Top 10 Most Digitally Active Oncology Brands in Q2'22

ZoomRx has ranked the leading oncology brands by their Q2’22 digital activity by collecting banner ad impressions across the entire digital landscape, with the help of ZoomRx's new omnichannel intelligence tool, PERxCEPT.