Digital Tracker ASCO 2024: A Surge in Online Engagement Drives Oncologist Interest The ASCO 2024 Annual Meeting, held from May 31st to June 4th, centred on the theme "The Art and Science of Cancer Care: From Comfort to Cure. This post elaborates on the online
Digital Tracker Oncologists’ Digital Engagement in the HR+/HER2-Breast Cancer Space in 2023 Explore insights from our latest study using PERxCEPT, where we observed the behavior of 150+ oncologists over the entire year of 2023 and analyzed their interactions online with brands in the HR+/HER2-
Digital Tracker A New Way of Tracking Digital: Leveraging Observed Online HCP Behavior in the Infectious Disease Marketplace Access the case study to understand how Digital Tracker (PERxCEPT) helped a Top 10 Pharma company strategically strengthen their online presence ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company*
Digital Tracker How Much Attention Are Your Digital Campaigns Really Receiving? In this white paper, we delve into the significance of Share of Voice (SoV) as a fundamental metric for digital channels. We detail how ZoomRx harnesses its expansive network of 30,000+ physicians
Digital Tracker How Did Oncologists Engage With ASCO 2023 Online? The American Society of Clinical Oncology (ASCO) Annual Meeting 2023, one of the most anticipated events in the oncology community, brought together healthcare professionals, researchers, and industry experts to exchange knowledge and advancements
Digital Tracker Exploring Oncologists' Online Activity during ASCO Conference The ASCO conference stands as one of the most influential and highly anticipated events in the field of oncology. Each year, it brings together leading HCPs, researchers, and industry experts to share groundbreaking
Digital Tracker Omnichannel Intelligence Reimagined [Webinar] Sign up to listen to how ZoomRx measures omnichannel effectiveness in a novel and unique way ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company* Thanks for your interest. Watch
Digital Tracker From Promotion to Prescription: Key Insights Connecting Online and Offline Promotional Activity In today's fiercely competitive market, promotions play a crucial role in driving brand awareness, customer engagement, and ultimately, sales growth. To unravel the true impact of promotion across offline and online channels, we
Digital Tracker Navigating the Diabetes Space : Three Key Insights on HCP Traffic to Product Websites Diabetes has become a significant public health concern, with over one in ten people affected by it worldwide. The diabetes space is highly competitive, with more than forty branded drugs in the market
Digital Tracker The Untapped Potential of Email Marketing in Oncology Email marketing has become an essential tool for businesses across industries, and pharmaceutical companies are no exception. With the ability to personalize messages, provide relevant information, and extend their reach in a cost-effective
Digital Tracker Maximizing Oncologist Engagement: Insights into Driving Traffic to Brand Websites with PERxCEPT Oncologists often turn to official product websites as a source of information to stay updated with the latest medical products and treatment options available to their patients. These websites provide valuable information on
Digital Tracker Top 10 Cardiology Drugs that made some noise in 2022 The global market for cardiovascular drugs was valued at USD 155.6 billion in 2021, and it is expected to grow significantly, potentially reaching USD 231.7 billion by 2030 with a projected
PERxCEPT 3 Key Trends in Oncologists’ Online Browsing Behavior The internet has revolutionized how HCPs access and gather information about pharmaceutical products. With a wealth of information available at their fingertips, HCPs are increasingly relying on digital channels to stay informed and
Digital Tracker How to Stand Out in a Saturated Digital Market As Healthcare professionals are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36
Digital Tracker Top 10 Pharma Websites Where Oncologists Spend Time The digital landscape is incredibly diverse and saturated. In order to effectively reach your target customers and have a meaningful impact, you need to understand your customer preferences. Our omnichannel intelligence tool, Digital
Digital Tracker Going Beyond Impressions: Learnings from Digitally Active Oncology Brands Here, we combine PERxCEPT's digital tracking technology with our agile market research techniques to reveal the true impact of the most widespread digital campaigns on HCP perceptions and real-world behavior.
Customer Engagement How to Win in a Crowded Digital Marketplace [White Paper] Virtually every single HCP can be reached through digital communication, and the costs of increasing the frequency of digital promotion do not scale linearly as they do for sales rep visits. To win
Digital Tracker 8 Striking Facts about Biopharma Digital Ads To date, it has been difficult to put into perspective the full breadth of digital promotion HCPs receive. PERxCEPT, a next-generation omnichannel intelligence tool, demonstrates surprising new insights about the digital marketplace.
Digital Tracker The Top 10 Most Digitally Active Oncology Brands in Q2'22 ZoomRx has ranked the leading oncology brands by their Q2’22 digital activity by collecting banner ad impressions across the entire digital landscape, with the help of ZoomRx's new omnichannel intelligence tool, PERxCEPT.
Digital Tracker PERxCEPT: Omnichannel Intelligence Reimagined PERxCEPT enables you to see exactly what your customers see online, providing unprecedented views into the performance of your competitors’ digital tactics vs that of your own. Take your omnichannel intelligence to the next level with this next-generation tool.
Digital Tracker Optimize Your Digital Strategy with Enhanced Competitive Insights The stakes for digital marketing strategies in pharmaceutical markets have never been higher, but too often pharma marketers are left in the dark. PERxCEPT helps pharma marketers get a deeper understanding of both their customers and competitors, enabling them to spend smarter.
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