Oncology Four Key Salesforce Strategies to Delight Oncologists Attributes 5 Point Scale Functional: When the reps deliver well on a particular attribute Dysfunctional: When the reps did not deliver well on a particular attribute 1. I like it that way 2.
Promotional Tracking ASCO 2024: What the Post-conference Survey Reveals This year marked the 60th Annual ASCO Conference—and as befits an august institution, it was noteworthy. Over 40,000 oncologists, industry professionals and patient advocacy activists gathered at Chicago’s McCormick Place
Ferma Engine The Rise of AI in Pharmaceutical Industry Imagine a world where groundbreaking drugs are developed at lightning speed and data-driven decisions are made with unparalleled accuracy and speed. This is the promise of Artificial Intelligence (AI) in pharmaceutical industry, a
News Merck takes a slim lead in oncologists' perceptions amid a 'fiercely competitive' environment Merck’s cancer drug giant Keytruda has helped the Big Pharma top how oncologists see cancer drug makers, but no one company is dominating the field. That’s according to the latest report
Promotional Tracking Hey Pharma–Do You Know What Your Customers Really Want? This article originally appeared in Pharma Exec April 24, 2024 Running a healthcare practice is hard, filled with critical daily activities that aren’t covered in medical school. Patients need help with their
News Pfizer takes top spot in docs' vaccine ranking by 'huge margin' Physicians are unequivocal about who is the big kahuna in the vaccine industry. Asked to rank vaccine manufacturers on five metrics, physicians produced a leaderboard that reads Pfizer, yawning gap, Merck. ZoomRx generated
ZoomRx AbbVie tops, J&J drops as physicians rank immunology players Immunology is AbbVie’s world, everyone else just lives in it. That is the takeaway from ZoomRx’s analysis of the perceptions of healthcare professionals (HCPs), who overwhelmingly see AbbVie as the top
HCP-Pt A Reading Grade Level Analysis of Language within Real-World HCP-Patient Conversations Measuring the understandability of the language that's being used in real-world clinical discussions. The average healthcare provider speaks at twice the reading grade level as their patients do. Are the most impactful moments
News Hopes and Hurdles: Rare Disease Management Creutzfeldt-Jakob disease is a degenerative brain disorder. It is fatal and occurs in 1-2 persons per 1 million population every year. Pulmonary arterial hypertension is a progressive disorder characterized by high blood pressure,
HCP-Pt Comparing Point-Of-Care Share-Of-Voice with Marketing Share of Voice Pull vs Push: Quantifying the Impact of Marketing Campaigns on Treatment Conversations Pharmaceutical marketing is resource-heavy and it has been notoriously difficult to measure the effectiveness of various initiatives. New prescriptions are the
Ferma Ferma in Focus: A Year in Review ZoomRx has always prided itself as a company that provides answers – not just data. And though this vision has primarily manifested itself during our tenure as a life sciences consultancy services, we feel
Ferma Engine Generative AI Security: Preparing Your IT Infrastructure for the Next Big Thing Introduction The promise of generative AI has swiftly moved from a concept to a cornerstone of digital transformation in the life sciences industry. As technologies like ChatGPT grab headlines, it's clear they're part
Ferma Engine Navigating the Ethical Landscape of AI in Medical Writing Generative AI technology is reshaping the medical writing landscape, bringing significant advances and efficiencies to the field. However, its rise also prompts a parallel discourse on ethics, especially concerning data privacy, algorithmic bias,
Ferma Engine 5 Reasons to Choose Ferma for Medical Writing In the rapidly evolving landscape of medical writing, where precision and compliance are as vital as innovation, choosing the right generative AI platform can make a world of difference. Ferma providing AI solutions
ZoomRx ZoomRx Announces Acquisition of Vivisum Partners, Reinforcing Strategic Consulting Capabilities for Developing Life Sciences Brands Global life sciences consulting firm ZoomRx today announced the acquisition of Vivisum Partners, a boutique market research company specializing in customized and comprehensive market research to support pharmaceutical brand launch. The acquisition reinforces
News Physicians Embrace mRNA Vaccines, But Concerns Linger: Survey Unveils Nuanced Viewpoints A comprehensive survey of healthcare professionals (HCPs) across the United States by biopharma consultants ZoomRx reveals a generally positive, yet nuanced, perspective towards mRNA vaccines like Pfizer-BioNTech and Moderna. While high levels of
Promotional Tracking Factor XIa Inhibitors for NVAF - Cardiologists' Perspectives Key Findings •Eliquis is currently the top choice for stroke prevention in NVAF, being used in 56% of patients, followed by Xarelto at 26% • Mirroring usage, 77% of cardiologists perceive Eliquis as performing
Digital Tracker Oncologists’ Digital Engagement in the HR+/HER2-Breast Cancer Space in 2023 Explore insights from our latest study using PERxCEPT, where we observed the behavior of 150+ oncologists over the entire year of 2023 and analyzed their interactions online with brands in the HR+/HER2-
Promotional Tracking Four Myths in HCP-Sales Rep Engagements Stirring the Hornet’s Nest Engaging with healthcare professionals (HCPs) through sales representative interactions is like a delicate dance. There are established norms & firm beliefs on how it is being done. Challenging those
Promotional Tracking Driving Successful HCP-Sales Rep 'Engagements : 2023' Lookback PET Report The what and how behind the successful engagements and their trends over half a decade Understanding the Ever-Evolving HCP-Sales Rep Engagements . As we step into 2024, we look to understand 1. How HCP-Sales
Ferma Engine ZoomRx's Ferma Named One of 2023's Most Innovative Life Sciences Advancements Industry-Leading AI Platform Empowers Life Sciences Companies with Custom Solutions, Redefining Data Access and Analysis Ferma is continuously evolving our AI solutions to help our clients stay ahead of the curve. This PM360
HCP-Pt RSV Vaccine - Clinical Discussions HCP-Patient Conversations: Real World Examples of RSV Vaccine Discussions During Clinical Appointments Respiratory Syncytial Virus (RSV) is a pressing concern between HCPs and patients, particularly as winter approaches, intensifying the need for effective
ZoomRX TV ZoomRx Announces Launch of ZoomRx TV Tracking The First TV Media Measurement and Optimization Platform Designed for Life Sciences. Cambridge, Massachusetts, November 29, 2023 – Global life sciences consulting firm ZoomRx is set to transform how life sciences brands monitor and
Ferma Engine Revolutionizing Medical Information with Generative AI In the ever-evolving world of life sciences, medical information teams often find themselves at the forefront of this change, grappling with an increasing volume of intricate clinical inquiries. Despite this growing influx of
Digital Tracker A New Way of Tracking Digital: Leveraging Observed Online HCP Behavior in the Infectious Disease Marketplace Access the case study to understand how Digital Tracker (PERxCEPT) helped a Top 10 Pharma company strategically strengthen their online presence ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company*
