Promotional Tracking - Blog (Page 2)

Four Myths in HCP-Sales Rep Engagements

Stirring the Hornet’s Nest Engaging with healthcare professionals (HCPs) through sales representative interactions is like a delicate dance. There are established norms & firm beliefs on how it is being done. Challenging those

Promotional Tracking

Driving Successful HCP-Sales Rep 'Engagements : 2023' Lookback PET Report

The what and how behind the successful engagements and their trends over half a decade Understanding the Ever-Evolving HCP-Sales Rep Engagements . As we step into 2024, we look to understand 1. How HCP-Sales

Oncology

Oncology Manufacturers' Perception - Insights from the Healthcare Frontline

Leaders of Oncologist’s Perceptions: Who are they and what sets them apart In the highly competitive oncology therapeutics landscape, there is a direct correlation between oncologists’ preferences and financial success. That makes

Digital Tracker

A New Way of Tracking Digital: Leveraging Observed Online HCP Behavior in the Infectious Disease Marketplace

Access the case study to understand how Digital Tracker (PERxCEPT) helped a Top 10 Pharma company strategically strengthen their online presence ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company*

Promotional Tracking

Thriving Against the Odds - A Case study

An Emerging Biopharma’s David vs. Goliath story in the Post Launch Space Problem: Respiratory diseases are one of the leading causes of death and hospital admissions in the US. This market is

Oncology

Mindshare Masters: Top Oncology Brands that Oncologists Trust

Have you ever wondered which oncology brands truly dominate and capture the mindshare oncologists in the ever-evolving field of oncology? With a staggering 100+ new molecular entities approved by the FDA (Feder

Launch Excellence

Hope for Patients with Anemia of CKD: FDA Approves Jesduvroq

GSK plc has announced the FDA approval of Jesduvroq (daprodustat) for the treatment of anaemia due to chronic kidney disease (CKD) in adults who have been receiving dialysis for at least four months.

Promotional Tracking

Pharma Marketers' Point of View: The Evolution of the Pharma Promotional Landscape

Highlight products’ superiority and differentiability Your browser does not support the audio element. Answer questions and/or solve problems Your browser does not support the audio element. Deliver newer data, such as product

Customer Engagement

Physicians' View of the Industry Giants: Ranking the Top Pharma Companies

The pharmaceutical industry is constantly evolving, and the perceptions of healthcare professionals (HCPs) play a critical role in shaping the public's trust and acceptance of drugs. To understand how physicians perceive the top

Digital

Pharma Branded Messaging in an AI-Driven World

Can ChatGPT and Large-Scale Industry Benchmarks Revolutionize Message Generation in pharma? Artificial intelligence and machine learning (AI/ML) have long been trending topics within the pharma industry. The latest buzz-worthy development in the

Oncology

Oncology Commercial Leadership: Traits of Top Oncology Sales Reps

Success strategies of the leading oncology sales reps Many factors contribute to the success of any oncology therapy, beginning with efficacy. Yet, widespread uptake relies on physician prescribing power—and oncologists’ willingness to

Covid-19

COVID-19 Impact: The Future of In-person and Omni-channel Promotion

The COVID-19 pandemic led to significant changes in the way pharma engaged with healthcare practitioners (HCPs). To better understand these trends, ZoomRx analyzed over 20,000 sales rep interactions during the COVID-19 pandemic,

Covid-19

Q2 Earnings Calls Provide Insight on the Future of In-Person Promotional Activity

A return to pre-pandemic levels of in-person promotional activity looks increasingly uncertain in H2 2020. Given this uncertainty, pharmaceutical manufacturers, from diversified, multinational firms to more focused, growth-stage companies are navigating the complexities

Covid-19

Q1 Earnings Calls Provide Insight into the Future of In-Person Promotional Activity

Pharmaceutical manufacturers, from diversified, multinational firms to focused, growth-stage companies are adapting to the reality of COVID-19. Recent Q1 investor calls provide insight into both the impact of the pandemic thus far on

Promotional Tracking

How 5 Lessons from Rare disease Market Research Apply to Patient Segments in Common Diseases

The continued growth of personalized medicine and other treatment trends presents new challenges for market researchers. Within patient populations that were once considered relatively homogenous, new, smaller patient subgroups are being identified as

Promotional Tracking

Evaluating Print vs. Digital Aids in Oncology

Equipping reps with digital visual aids is a time and cost-intensive exercise. Consequently, sales leadership teams find themselves grappling with the questions: The conventional logic is that digital aids enable sales reps to

Promotional Tracking

We’ve tracked oncology promotional efforts for 120+ brands across 60,000 interactions over the last 5 years.

This post was updated with refreshed data as of 1/30. The high-level findings as reported by Fierce Pharma are available here. Below are 4 keys to driving high-impact details... Oncology sales strategies