HCP-Pt A Reading Grade Level Analysis of Language within Real-World HCP-Patient Conversations Measuring the understandability of the language that's being used in real-world clinical discussions. The average healthcare provider speaks at twice the reading grade level as their patients do. Are the most impactful moments
HCP-Pt Comparing Point-Of-Care Share-Of-Voice with Marketing Share of Voice Pull vs Push: Quantifying the Impact of Marketing Campaigns on Treatment Conversations Pharmaceutical marketing is resource-heavy and it has been notoriously difficult to measure the effectiveness of various initiatives. New prescriptions are the
HCP-Pt Navigating Diabetes Management: Insights from Real-World HCP-Patient Conversations Treatment Discussions in Diabetes Management Managing diabetes effectively requires a comprehensive approach that includes lifestyle modifications, regular monitoring of blood sugar levels, and in many cases, the use of medications. ZoomRx’s doctor
Digital Tracker How Much Attention Are Your Digital Campaigns Really Receiving? In this white paper, we delve into the significance of Share of Voice (SoV) as a fundamental metric for digital channels. We detail how ZoomRx harnesses its expansive network of 30,000+ physicians
News The Rise of The “Skinny Jab" Over the past year, the demand for weight loss medications has increased dramatically and so-called "skinny jab" drugs (GLP-1 receptor agonists Wegovy, Ozempic, and Mounjaro) have consistently struggled to avoid drug shortages. This
Ferma The Future of Healthcare is Now, but HCPs are Wary Artificial intelligence (AI) capabilities have been rapidly advancing, and have catapulted into the public awareness with the launch of AI Chatbots such as ChatGPT. These tools have the capacity to revolutionize healthcare and
Digital Revolutionizing Pharma: The Power of Large Language Models and ChatGPT Despite excitement about the emergence of AI-based applications such as ChatGPT and DALL-E, the pharmaceutical industry remains skeptical about the impact of these tools. But at ZoomRx, our Ferma.AI leverages comprehensive life
Customer Engagement The Current State of Sales Rep Promotion: Key Trends in a Post-COVID-19 World A deep dive into >32,000 in-person and virtual sales rep interactions to examine the impact of the COVID-19 pandemic and uncover key trends in sales rep promotion.
Customer Engagement ZoomRx Roundtable: Finding Success in Omnichannel Engagement Senior leaders at ZoomRx examine how organizations can make adjustments to their customer strategies and define a path forward for a more cohesive and impactful model of omnichannel engagement.
Digital Tracker PERxCEPT: Omnichannel Intelligence Reimagined PERxCEPT enables you to see exactly what your customers see online, providing unprecedented views into the performance of your competitors’ digital tactics vs that of your own. Take your omnichannel intelligence to the next level with this next-generation tool.
Customer Engagement ZoomRx Roundtable: Identifying key challenges in Omnichannel Engagement The best path to optimizing your omnichannel customer engagement strategy begins with identifying common roadblocks facing teams in life sciences. Industry experts at ZoomRx identify the key challenges and discuss how to chart a course toward successful omnichannel engagement.
Digital Tracker Optimize Your Digital Strategy with Enhanced Competitive Insights The stakes for digital marketing strategies in pharmaceutical markets have never been higher, but too often pharma marketers are left in the dark. PERxCEPT helps pharma marketers get a deeper understanding of both their customers and competitors, enabling them to spend smarter.
Customer Engagement Dispelling Common Myths in Omnichannel Customer Engagement The COVID-19 pandemic has proven that an omnichannel customer engagement strategy is essential. However, determining what “good” omnichannel engagement looks like in the rapidly changing healthcare landscape is no small task. Complicating matters
Customer Engagement Returning to In-Person Promotion: Physician Expectations for Sales Rep Vaccination As the COVID-19 vaccine rollout continues in the United States, sales teams across the pharmaceutical industry are considering how and when to increase the volume of in-person promotion.
Covid-19 COVID-19 Impact: The Future of In-person and Omni-channel Promotion The COVID-19 pandemic led to significant changes in the way pharma engaged with healthcare practitioners (HCPs). To better understand these trends, ZoomRx analyzed over 20,000 sales rep interactions during the COVID-19 pandemic,
Customer Engagement The Benefits of Video-Conferences over Phone Calls for Oncology Sales Interactions During the COVID-19 pandemic, video conferences have proven to drive much better results compared to phone calls for oncology sales interactions.
Customer Engagement Meeting Physician Demand for High Quality Virtual Interactions Pharmaceutical manufacturers and physicians have a mutual interest in virtual interactions, indicating a long-term shift in current models of engagement.
