Launch Excellence The Latest Addition to Diabetes Treatment: A Deep Dive into Brenzavvy Type 2 diabetes is a chronic disease that affects millions of people worldwide. It is characterized by high levels of sugar in the blood due to the body's cells resisting the normal effect
Ferma Exciting Insights and Findings Revealed in AUA 2023 Abstract Release! For over a century, the American Urological Association (AUA) has been a leading organization dedicated to supporting the urological community. With more than 23,000 members worldwide, AUAs mission is to promote the
Digital The Future of Telehealth: Emerging Trends and Innovations Telehealth has come a long way since its inception, and the pandemic has accelerated its growth and adoption. With technology advancements and the increasing demand for remote healthcare services, telehealth is poised to
Ferma The Future of Healthcare is Now, but HCPs are Wary Artificial intelligence (AI) capabilities have been rapidly advancing, and have catapulted into the public awareness with the launch of AI Chatbots such as ChatGPT. These tools have the capacity to revolutionize healthcare and
Digital Tracker Top 10 Cardiology Drugs that made some noise in 2022 The global market for cardiovascular drugs was valued at USD 155.6 billion in 2021, and it is expected to grow significantly, potentially reaching USD 231.7 billion by 2030 with a projected
Conferences Discover the Latest Cancer Research Insights: A Sneak Peek into the AACR 2023 Conference Abstracts The AACR Annual Meeting serves as a centerpiece of the global cancer research community, bringing together leading experts in the field from all over the world. The conference provides a platform for sharing
Conferences Insights and highlights from EAU 2023: A recap of the most impactful discussions The 38th Annual European Association of Urology (EAU) Congress was one of the most significant urological events of the year, providing a platform for urologists to learn, connect, and share knowledge. The conference
Oncology Oncology Promotion in 2023 [Webinar] Sign up to listen to industry experts speak about the 4 success strategies for oncology promotion ZoomRx Blog - Omnichannel myths WP First Name* Last Name* Email* Company* Thanks for your interest. Watch
PERxCEPT 3 Key Trends in Oncologists’ Online Browsing Behavior The internet has revolutionized how HCPs access and gather information about pharmaceutical products. With a wealth of information available at their fingertips, HCPs are increasingly relying on digital channels to stay informed and
Launch Excellence Hope for Patients with Anemia of CKD: FDA Approves Jesduvroq GSK plc has announced the FDA approval of Jesduvroq (daprodustat) for the treatment of anaemia due to chronic kidney disease (CKD) in adults who have been receiving dialysis for at least four months.
Promotional Tracking Pharma Marketers' Point of View: The Evolution of the Pharma Promotional Landscape Highlight products’ superiority and differentiability Your browser does not support the audio element. Answer questions and/or solve problems Your browser does not support the audio element. Deliver newer data, such as product
Customer Engagement Physicians' View of the Industry Giants: Ranking the Top Pharma Companies The pharmaceutical industry is constantly evolving, and the perceptions of healthcare professionals (HCPs) play a critical role in shaping the public's trust and acceptance of drugs. To understand how physicians perceive the top
Customer Engagement In-Person vs Virtual Medical Sales Visits: A Comprehensive Comparison In the medical industry, sales representatives play a crucial role in introducing new products and services to healthcare providers and facilities. Traditionally, these sales visits have been conducted in person, with reps visiting
Conferences EAU 2023 Abstracts are out! The 38th Annual European Association of Urology (EAU) Congress is happening in Milan from March 10-13. Nearly 3000 world-class plenary, thematic, poster, video, and special sessions will take place in the span of
Oncology The 2023 Oncology Promotion Playbook As oncologists get busier and less available, how do life sciences organizations optimize oncologist attention and create impactful omnichannel messages? How do companies better understand and use digital influencers to enhance their messaging?
Omnichannel Beyond Multichannel Marketing: Delivering Omnichannel Success In today's increasingly diverse and digital world, effectively engaging with customers has become a complex challenge, even in the life sciences industry. With numerous channels available and a plethora of teams within organizations
Customer Engagement Being Heard During Treatment Decisions: Quantifying HCP-Patient Conversation Dynamics To understand the dynamics of HCP-patient communication, ZoomRx conducted an audit of 381 clinical conversations during which a treatment decision was made. These conversations covered a variety of therapeutic areas, including Central Nervous
Digital Revolutionizing Pharma: The Power of Large Language Models and ChatGPT Despite excitement about the emergence of AI-based applications such as ChatGPT and DALL-E, the pharmaceutical industry remains skeptical about the impact of these tools. But at ZoomRx, our Ferma.AI leverages comprehensive life
Launch Excellence The Launch of Amjevita: The First Humira Biosimilar The world of autoimmune treatments has seen a new addition with the launch of Amjevita, the first Humira biosimilar. Humira, the swiss knife medication, has been available in the US since 2002 and
Digital Tracker How to Stand Out in a Saturated Digital Market As Healthcare professionals are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36
Digital Big Tech's Impact on Healthcare and Physician Perspectives "If you zoom out into the future and you look back and ask the question, 'What was Apple's greatest contribution to mankind?' It will be about health." - Tim Cook, Apple CEO
Digital Pharma Branded Messaging in an AI-Driven World Can ChatGPT and Large-Scale Industry Benchmarks Revolutionize Message Generation in pharma? Artificial intelligence and machine learning (AI/ML) have long been trending topics within the pharma industry. The latest buzz-worthy development in the
President Biden Signed a $1.7 Trillion Spending Bill; Here’s What It Means for Your Healthcare Just before funding for the federal government was set to expire, President Joe Biden signed the Consolidated Appropriations Act of 2023. The nearly $1.7 trillion federal spending bill averts a government shutdown
Non-profit Partnering with our Panelists to Make Healthcare Accessible On December 22, 2021, Leonida was diagnosed with stage 3 breast cancer. The recommended treatment regimen was surgery, followed by chemotherapy. Her home country, Kenya, is one of 54 low and middle-income countries
Oncology Oncology Commercial Leadership: Traits of Top Oncology Sales Reps Success strategies of the leading oncology sales reps Many factors contribute to the success of any oncology therapy, beginning with efficacy. Yet, widespread uptake relies on physician prescribing power—and oncologists’ willingness to
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