News - Blog (Page 2)

Thriving Against the Odds - A Case study

An Emerging Biopharma’s David vs. Goliath story in the Post Launch Space Problem: Respiratory diseases are one of the leading causes of death and hospital admissions in the US. This market is

HCP-Pt

Demo Video: Ferma Search for HCP-Patient Conversations

Ferma-Powered Search is a game changer in harnessing patient-centric insights for strategic brand planning. This innovative search tool leverages the power of natural language processing through our Ferma healthcare AI algorithm to revolutionize

Oncology

Adaptive Follow-ups using Prompts and Generative AI for In-depth Insights

Primary Market Research (PMR) has come a long way. From what started as a paper-based quant survey to gauge consumer preferences in the 1920s, market research in pharma has undergone multiple paradigm shifts.

HCP-Pt

Transforming Patient Experiences: Unveiling Insights from Real-World COPD and Asthma Appointments for Better Treatment Decisions

HCP-Pt Conversations for situational understanding ZoomRx has used audio from unscripted, real-world clinical appointments to compare the patient experiences between COPD and Asthma. Biologic treatments are not yet available for COPD patients but

Digital Tracker

How Much Attention Are Your Digital Campaigns Really Receiving?

In this white paper, we delve into the significance of Share of Voice (SoV) as a fundamental metric for digital channels. We detail how ZoomRx harnesses its expansive network of 30,000+ physicians

News

ASCO 2023 : From the Oncologists’ Perspective

ASCO Annual Meeting 2023 led with the theme of Improving Patients' Lives Through Collaboration, Research, and Innovation, creating positive experiences among those who attended and generating excitement about practice-changing data. The ZoomRx survey

Digital Tracker

How Did Oncologists Engage With ASCO 2023 Online?

The American Society of Clinical Oncology (ASCO) Annual Meeting 2023, one of the most anticipated events in the oncology community, brought together healthcare professionals, researchers, and industry experts to exchange knowledge and advancements

Research

The Challenges of Managing Chronic Conditions

Section I: Introduction Chronic conditions are pervasive health issues that affect a significant portion of the global population. These conditions, such as diabetes, cardiovascular disease, asthma, and arthritis, require ongoing management to ensure

Digital Tracker

Exploring Oncologists' Online Activity during ASCO Conference

The ASCO conference stands as one of the most influential and highly anticipated events in the field of oncology. Each year, it brings together leading HCPs, researchers, and industry experts to share groundbreaking

Research

Balancing Ethics and Innovation in Clinical Trials: A ZoomRx Resource for Healthcare Providers

Clinical trials are a crucial component of developing new treatments and therapies. They have the potential to shed light on the safety and efficacy of medical innovations. However, as with any type of

Digital Tracker

From Promotion to Prescription: Key Insights Connecting Online and Offline Promotional Activity

In today's fiercely competitive market, promotions play a crucial role in driving brand awareness, customer engagement, and ultimately, sales growth. To unravel the true impact of promotion across offline and online channels, we

Ferma

EHA 2023: Key Sessions to Watch Out!

The European Hematology Association (EHA) is a leading organization committed to advancing patient care, research, and education in hematology. As the largest European-based organization connecting hematologists globally, it supports career development, promotes research,

Conferences

Key Highlights from DDW 2023: A Comprehensive Recap!

Digestive Disease Week (DDW) is the world's largest gathering of physicians and researchers in the fields of gastroenterology, hepatology, endoscopy, and GI surgery. DDW provides an invaluable forum for advancing knowledge and understanding

Digital Tracker

Navigating the Diabetes Space : Three Key Insights on HCP Traffic to Product Websites

Diabetes has become a significant public health concern, with over one in ten people affected by it worldwide. The diabetes space is highly competitive, with more than forty branded drugs in the market

News

The Rise of The “Skinny Jab"

Over the past year, the demand for weight loss medications has increased dramatically and so-called "skinny jab" drugs (GLP-1 receptor agonists Wegovy, Ozempic, and Mounjaro) have consistently struggled to avoid drug shortages. This

Launch Excellence

Transforming Post-HCT Care for Blood Cancer Patients - Insights from Oncologists

Introduction: Omisirge, the revolutionary stem cell therapy developed by Gamida Cell, has recently received FDA approval and is poised to revolutionize the post-HCT (hematopoietic stem cell transplantation) journey for patients with blood cancers.

News

The Power of Your Voice: How ZoomRx Helps Healthcare Providers Drive Pharma Market Research

The Power of Your Voice: How ZoomRx Helps Healthcare Providers Drive Pharma Market Research In today's rapidly evolving healthcare landscape, it is critical for pharmaceutical companies to gather timely and accurate feedback from

Ferma

AUA 2023 Recap!

The 2023 American Urological Association (AUA) Annual Meeting has come to a close. With over 23,000 members worldwide, the AUA is a leading organization dedicated to advancing the field of urology. The

Digital Tracker

The Untapped Potential of Email Marketing in Oncology

Email marketing has become an essential tool for businesses across industries, and pharmaceutical companies are no exception. With the ability to personalize messages, provide relevant information, and extend their reach in a cost-effective

News

2022 Earnings Story of Pharma Giants: A Look at Their Financials, R&D, and M&A Strategies

Introduction: The 2022 annual earnings reports for the leading global pharmaceutical companies have been released, providing a comprehensive overview of the industry's performance and strategic priorities. Our analysis of these reports aims to

Digital Tracker

Maximizing Oncologist Engagement: Insights into Driving Traffic to Brand Websites with PERxCEPT

Oncologists often turn to official product websites as a source of information to stay updated with the latest medical products and treatment options available to their patients. These websites provide valuable information on

News

Protecting Sensitive Health Data: The Vital Role of Data Privacy and Security in Digital Health

Digital health tools have revolutionized healthcare in recent years, providing numerous benefits for patients and healthcare providers. Electronic health records (EHRs), telemedicine, and other digital technologies have improved care quality, increase efficiency, and

Research

Meet the Top 5 Oncology Pharmaceutical Manufacturers that Excel with MSL Guidance

The oncology field is rapidly evolving, with groundbreaking CAR-T cell therapies and accessible biosimilars providing new hope for patients. However, these changes also bring new challenges in understanding and effectively utilizing these treatments.